Marketing with Augmented Reality
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The document discusses augmented reality browsers and the Layar augmented reality browser in particular. It summarizes that Layar is a free augmented reality browser launched by a Dutch startup in 2009 that allows users to superimpose relevant information over real-world views. It also discusses how Layar has been used by large real estate companies like Funda to provide live property listings and improve customer experience and business metrics. Finally, it briefly outlines some potential revenue models for augmented reality applications.
Marketing with Augmented Reality
- 1. Reality Browser Earl Choi, Christopher Englund, Ali Habib, Ryu Saito, Cristina Saura-Boza September 17, 2009
- 2. Augmented Reality Browser It’s a browser that superimposes relevant information on top of what is seen in real-life. It allows companies to position themselves in a new dimension and bring information to customers in a revolutionary setting. In bringing undiscovered value to the customer, companies can be more creative in reaching their customers and differentiating against their competitors.
- 3. Layar 1st Free AR Browser Dutch Startup - June 2009 Diverse industry interest Incorporates UGC Open API
- 4. Funda Largest Real estate website in the Netherlands Lists 70% of all Dutch properties for sale or rent Customer Oriented Voted Most User Friendly Site in The Netherlands source: layar.com funda gadget funda heatmaps funda earth
- 5. What does Layar provide? Consumer reduces search costs improved experience live listings provides content in context unique experience Funda reduces request variability improves quality of leads reinforces innovative brand higher conversion rate
- 6. Ripple Effect Companies - 103 Industries - 12 Countries - 16 & Worldwide Time - 3 Months!
- 7. Layers as of 10/09
- 8. Nuggets Lines are becoming blurred between the virtual world and the real world. New dimension of interaction with customers Challenging existing consumer behavior
- 9. Revenue Models Client funding for an augmented reality application e.g. Real estate company providing an AR app that provides listings Embedded advertisement e.g. Grocery store allowing product advertisement which funds application costs End user purchasing of a prepared application e.g. Travel guides that can be purchased for a fixed price