Topic 7 augmented reality
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- 3. Download HBR AR application 3
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- 9. What is augmented reality? By computer-generated sensory input such as sound, video, graphics or GPS data Combines real and virtual realities Interactive in real time By contrast, virtual reality replaces the real world with a simulated one AR transforms volumes of data and analytics into images or animations that are overlaid on the real world 11
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- 11. iSkull iWow 13
- 12. iGreet’s 14
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- 14. How AR Creates Value? AR as a product feature Mobile apps can supplement the interfaces AR and the value chain Product development (3-D models) Manufacturing (deliver right information) Logistics warehouse: 20% of all logistics costs, picking items from shelves: 65% of warehouse costs DHL: productivity gains of 25%; Intel: AR in warehouse: 29% reduction in picking time & picking speeds 15% faster 16
- 15. How AR Creates Value? Marketing & Sales AR is redefining the concept of showrooms and product demonstrations A challenge of omni-channel? After sales service 11% reduction in overall costs 17% decrease in work error rates Human resource Worker training (Boeing, DHL, US Navy) 17
- 16. Three ways to use AR Understand the business need to establish creative connections attempt to engage customers not only with the creative experience, but also to extend that creative experience Encourage customers to “sing along to your song” Make use of advanced technical capabilities and techniques 18
- 17. AR and Strategy AR opportunities in the industry? How will AR reinforce the product differentiation? AR has the impact on cost reduction? AR with core design or outsourcing? How will AR change communications with stakeholders? 19
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- 19. The Advantages of AR in Retail Create an Engaging Buying Experience 61% of shoppers prefer to shop at stores that offer augmented reality, over ones that don’t Modify or Customize Selections 77% of shoppers want to use augmented reality to see product differences such as a change in color or style Visualize or Understand Products and Features Augmented reality is allowing shoppers to trigger animations to show how complex products like appliances or electronics work and function Mobile commerce sales consumed 30% of all U.S. e-commerce sales in 2015. With AR working mainly through smartphones, this technology is expected to capitalize on the growing dominance of mobile commerce 21
- 20. AR is already improving worker performance Manufacturing, warehousing, service environment Step by step repair instructions, visually guiding a worker 22
- 21. AR is already improving worker performance 23
- 22. AR is already improving worker performance 24