Topic 4 ugc
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UGC refers to content generated by individual users or peers that has the potential to create engagement and drive conversation. The primary types of UGC include social platforms, photos, videos, reviews, forums, blogs, and podcasts. Some key benefits of UGC include heightened consumer trust, stronger brand engagement, more earned media, new opportunities, and providing a cost-efficient content pipeline for organizations.
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Topic 4 ugc
- 2. UGC What is UGC? UGC is content that is generated by individual users or peers that has the potential to create engagement and/or drive conversation The primary types of UGC include social platforms, photos, video, reviews/forums, blogs, and podcast content Everyone is a good storyteller Next iteration of word-of-mouth Maturation of social media and mobile
- 3. Key Benefits Heightened ConsumerTrust Stronger Brand Engagement More earned media New Opportunities Cost-efficient Content Pipeline
- 8. A Day in the Life
- 10. UGC Outperforms Paid Media Across Major Brand Metrics