Put your clients in the middle of the(finished)
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Augmented reality (AR) enhances real-world scenes with computer-generated elements like graphics, sound, and video, which appear overlaid on the real view. AR is commonly used in advertising to allow consumers to visualize products as if using them. Effective AR apps must be fast, easy to use, and provide immediate satisfaction. Examples of successful AR campaigns include Burberry's AR fashion show, the USPS virtual package box, and Ray-Ban's virtual sunglasses try-on feature. While AR campaigns can cost $50,000-$100,000, successful ones provide exposure far exceeding the cost.
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Put your clients in the middle of the(finished)
- 1. Put Your Clients in the Middle of the Action with AR
- 2. Augmented reality (AR) is a technique that enhances the real-world feel of a scene with computer-generated products such as graphics, sound effects, video or GPS data. The added information appears to overlay the actual view as seen through a webcam, smartphone or camera lens.
- 3. A familiar example of AR is the yellow first-down line shown on televised football games. The yellow line is superimposed electronically on the camera’s view, adding a virtual element to the game on the field.
- 4. Today, AR is used to enhance entertainment, education, communication and, notably, marketing and advertising. In this instance, AR applications enable consumers to visualize products as though they were actually using them, wearing them or experiencing them.
- 5. Because AR creates a strong emotional connection, it is ideally suited to advertising luxury products and categories where the appeal is largely subjective. To be effective, an AR app must be fast, easy to use and provide immediate gratification.
- 6. Here are a few examples of successful AR campaigns:
- 7. • Burberry opened its Beijing store with an AR fashion show in which holographic models appeared next to real models. • The USPS Priority Mail Virtual Box Simulator lets users see whether their items fit inside a transparent box. • Ray-Ban uses AR and face mapping to allow people to “try on” sun- glasses to see whether they look good and fit right.
- 8. An augmented reality campaign can cost between $50,000 and $100,000. However, if it’s successful, it can garner exposure that is worth many times the outlay.