How is Generative AI Revolutionizing Content Creation in AR/VR?
- 1. THE FUTURE BEGINS HERE How is Generative AI Revolutionizing Content Creation in AR/VR? BRIDGING DIMENSIONS Learn to create cutting-edge solutions with Virtual & Augmented Reality
- 2. • Augmented Reality (AR) and Virtual Reality (VR) have been gaining significant popularity in various industries. • Content creation for AR/VR experiences requires immense creativity and technical expertise. • Generative AI, a subset of artificial intelligence, is playing a pivotal role in transforming the way content is created for AR/VR. Source: https://www.psmarketresearch.com/market-analysis/augmented-reality-and-virtual-reality-market Introduction
- 3. ● Virtual Reality (VR) and Augmented Reality (AR) can significantly boost the creative industry in Singapore. ● These technologies introduce innovative capabilities that reduce repetitive tasks and enhance creative processes. ● The creative industry in Singapore has the potential to thrive with the help of VR and AR. ● Web AR can greatly benefit education. ● Web AR is a user-friendly technology that seamlessly integrates virtual elements into the real world. ● It revolutionizes the way knowledge is imparted in schools and universities. ● Augmented Reality is not limited to enhancing artistic and entertainment experiences. ● AR empowers educators and designers to push the boundaries between the physical and digital realms. Virtual Reality & Augmented Reality
- 4. Source: https://www.grandviewresearch.com/industry-analysis/augmented-reality-market
- 5. Size of Singapore Market – AR/VR As vision technology accounts for the majority of the IMAI market, ICM and Media sector (including video games) is expected to have the largest potential with the market share of 45.9%. Healthcare and construction sectors show the second and third largest demand, followed by real estate, retail and other sectors such as security, education, food & beverage, and automotive HARDWARE 56.3 SOFTWARE 43.7 5 Source: IMDA
- 6. AR/VR Industry Insights Source: statistics & facts
- 7. Let’s delve into the fascinating world of Augmented Reality (AR) and its impact on modern marketing strategies. We'll explore how businesses are leveraging AR technology to create immersive experiences that captivate consumers and drive engagement. Exploring Social AR Market
- 8. XR: AR, VR, and the Metaverse Source: statistics & facts
- 9. Size of Singapore Market – IMAI Technologies 9 In Singapore, Immersive Media and Advance Interfaces (IMAI) Technologies are estimated to be valued at US$685 million by 2022. (Ref. exhibit) Vision technology (AR/VR technology) will account for the majority of the IMAI market. Singapore can develop itself as a hub for IMAI technologies by developing strong capabilities and ability to market products globally. 9 Source: IMDA
- 10. In recent years, Social AR Marketing has gained tremendous popularity among brands and marketers. Platforms like Facebook, Instagram, Snapchat, and TikTok have integrated AR features to provide interactive experiences for their users. This has opened up new avenues for businesses to connect with their target audience in innovative ways. The Rise of Social AR Marketing
- 11. Benefits of Social AR Marketing ● Social AR Marketing is an exciting and dynamic approach to engage consumers with immersive experiences. ● By integrating AR into your marketing strategy, you can create memorable interactions, boost brand awareness, and drive business growth. ● Remember to stay innovative, keep experimenting, and most importantly, understand your audience to create meaningful AR campaigns.
- 12. 1. Enhanced User Engagement ● AR experiences are inherently interactive and entertaining, which captures users' attention and keeps them engaged for longer periods. ● Brands can use AR filters and effects to create fun and shareable content that sparks conversations and virality.
- 13. AR allows brands to customize experiences for individual users. By understanding users' preferences and behaviors, marketers can deliver personalized AR content that resonates with their audience, leading to stronger brand connections. AR campaigns often generate a buzz on social media, attracting attention from a broader audience. When users share AR experiences with their friends and followers, it amplifies brand visibility and awareness. 2. Personalized Brand Experiences & Boost Brand Awareness
- 14. Immersive AR experiences can influence purchasing decisions. For example, cosmetic brands use AR try-on filters to let users virtually test their products before buying, leading to increased confidence and conversions. Driving Sales and Conversions
- 15. Example 1: Snapchat's AR Lenses Snapchat's AR Lenses feature allows users to apply playful and dynamic filters to their selfies. Brands have partnered with Snapchat to create branded AR Lenses, leading to millions of engagements and impressions. Example 2: IKEA Place App IKEA's Place App utilizes AR technology to enable users to visualize how IKEA furniture would look in their homes before making a purchase. This practical and user-centric approach has significantly contributed to IKEA's marketing success. Example 3: NARS Virtual Try-On Cosmetic brand NARS implemented a Virtual Try-On experience on their website and social media platforms. Customers can try different makeup products virtually, increasing their confidence in buying online. Successful Social AR Marketing Campaigns Character Designing
- 16. THE FUTURE IS HERE Learn to develop Immersive AR applications in the context of a real-time game engine Thank You for taking the First Step. THANK YOU