Quickpark
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This document outlines a marketing plan for a parking app. The executive summary introduces the problem of limited parking and the goal of providing an efficient digital parking solution. The situation analysis notes population growth and fewer parking slots are causing traffic issues. The strategy is to promote the app for finding cheap parking through digital marketing. Tactics include analyzing user behavior, creating ads, and sponsoring events. The plan is to develop the app, collaborate with payment companies and organizations for promotion, and hire needed teams to implement the plan.
Quickpark
- 4. These could be the solutions but not everyone is lucky enough to get away with them!!
- 8. SITUATION OVERVIEW Population Growth Increase in Number of vehicles Reduction in parking slots
- 9. PROVIDE MOST EFFICIENT PARKING SOLUTION DIGITALLY ANYWHERE AND EVERYWHERE WITH JUST A CLICK!
- 10. COURSE OF ACTION(SETTING GOALS)
- 11. COMPANY OVERVIEW Because of the current situation of rising need of efficient parking slots , this company aims to smoothen this process. This comes with added benefits for different types of users for different types of vehicles!
- 13. MARKET OVERVIEW 1. Mobile and web apps to present real time availability of parking spots in a parking lot with physical sensor network. 2. A web based application to fetch parking spot availability data from sensor networks. 2. Data and image processing to render live images of parking slots. 3. Implementation and customization of iOS and Google maps and navigation to navigate users from current location to the available parking spot in the lot. 4. Smart scale measurement and voice assistant. 5. Minimal response time.
- 16. GOAL 1. Achieve 100+ downloads per day in a week. 2. Find, reserve and pay for parking across the globe. 3.Reduce traffic congestion caused by parkers. 4. Visualize parking trends, usage patterns and nearby parking lots.
- 17. STRATEGY Main headline will be to get the best and cheapest parking vicinity. 1. The app will be promoted through digital marketing. 2. Offers both free and premium version of the app. 3. Rate calculator will be provided which translates complex rate cards into easy to use information. 4. Offers Pre-paid parking reservations. 5. Promise security measures (24 hours). 6. Traffic updates will also be available.
- 18. The premium version provides the following offers: 1. Pre-booking i.e., one day in advance. 2. The vehicle can be parked for 2-4 days in case of any emergency. 3. Rental basis for parking slots 4. Airport parking for Tourism purposes The app will be updated periodically
- 19. The app is surely one of its kind, due to a macroscopic street view using GPS and security cam technology. The mall parking associations and other public parking lots will be personally met by the founders to collaborate on this helpful venture. The promotion will be done mainly by digital marketing techniques and banners, target customers will be drivers who suffer from the everyday hastle of parking spots.
- 20. TACTICS 1. Analyze customer behavior and improve service 2. Creating ads to attract customers. 3. “Where I parked” feature remembers where you parked the car. 4. Sponsoring for public events.
- 21. IMPLEMENTATION 1. App development 2. Collaborating with online payment company owners and offering them the premium version for free. 3. Company collaborating with organizations which advertise.
- 22. 4. Hiring interns, market research analysts, app development team, security teams. 5. Advertising (Social media)
- 23. Created by Jahnavi Kaza , GNITS, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow