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iPhoneWay18/10/09 @metropointhotelwww.appreview.in.th
ContentSmartphone Market share (Worldwide)iPhone & Game ChangingSample Applications & TrendAppreview
Market Share & Hightlights
Smartphone OS Marketshare
Global Smartphone Sales
Usage shares of various mobile platforms when it comes to web browsing
Other HighlightsApp Store hits 1 billion downloads in just nine months and now hits 	2 billion downloads, 85,000 apps [28 Sep. 09]Apple sells 1 Million iPhone 3GS’s in 3 daysVideo uploads to YouTube have increased 400% a day since the launch of the iPhone 3GS
iPhone & Game Changing
Handset: User Interface & ExperienceTouch Screen EraFull Web User Experience
Smartphone        Mobile Multimedia Platform
AppStore & EcosystemOffered solution for….Mobile App. Distribution MethodPayment
Impact on other Market SegmentsMobile InternetMobile Gaming
Sample App. & Trend Mobile Location Based Service
 Mobile Advertising
 Mobile Social Network
 Mobile Social Gaming
 MicropaymentMobile LBSiNAP : Wakes You Up When You Get ThereTrapster : Location of Police trapsbased on the wisdom of the crowdWaze : Real-time maps & traffic information based on the wisdom of the crowd
Mobile Advertising (Case study I)
Augmented RealityCombination of  real World and Virtual  RealitySource of ContentLocal ContentWikipediaYelp Google Local SearchFlickrTwitterApp: Layar
Augmented RealityCombination of  real World and Virtual  RealitySource of ContentSocial Tagging (Crowed Sourcing)App: Sekai Camera
Augmented Reality + LBSApp: Bionic Eye
Mobile Advertising (Case Study II)Mobile SearchSearch by PhotoSearch by VoiceExclusive PromotionWeblinkVideo TrailerApp: getfugu
Mobile Social Network (with Mashup)TweetglobeTweetMic
Mobile Social Gaming (Online)Cocoto Kart   Taptap3Sniper VS. Sniper
MicroPayment   In App PurchaseTaptapStore

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