Smart Mobile Apps
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The document discusses the rise of mobile applications and the app economy. It notes that the app economy has generated over $2 billion for developers, with over 10 billion downloads and 100 million iPhones with an average of 40 apps installed per user. It also discusses strategies for developing apps, focusing on key industries and target groups. Finally, it questions whether the app bubble will burst and discusses integrating the web into mobile apps.
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Smart Mobile Apps
- 1. Smart Mobile Arnd Brugman Innovator/Inspirator Solutions
- 2. The Web is Dead
- 3. Long live the internet
- 4. You wake up
- 5. 2 Billion paid to Developers
- 6. App Economy > 10 billion downloads > $2 billion paid from Apple > $150 mill / month > 100 mill iPhones > 350 000 apps > 40 apps installed per user > 20 000 new apps per week
- 7. App Economy enablers AppStore User experience Open platforms Operator Developers and apps Businesses
- 8. Tech? Not number of phones App pattern Web vs app App Tech iPhone Android Other
- 9. App Strategy App Concept Product Service Target Group External Internal Tech iPhone Android Other Revenue Ads Price Subscribe Add on Other Web Social media Channel Charge Free
- 10. Apps – Focus areas
- 11. GVB
- 12. Heineken
- 13. Albert Heijn
- 14. Sanoma Digital
- 15. Rabo
- 16. De Telegraaf
- 18. Product sales $1 million pizzas in 3 months
- 19. Mobile Web or APP Pirate Bay sentenced to prison IDG for iPhone launched MW, IT24 for iPhone, IDG for Android Visitors Requests Traffic, mobile sites and apps
- 20. Mobile vs iPhone Mobil.IDG.se IDG.se on iPhone Unique /week 4500 10000 Requests /week 36000 250000 Requests /visit 2,7 7,7 Time /vist Ca 60 sec 9 min
- 21. Web Static info Web in app RSS feeds Interactivity Social media
- 22. Target Groups Business Drive App m Office m Process m Accelerate Simplify Consume Cost Savings Cost Savings Revenue
- 23. Office m Mail Contacts, social media Calendar Documents Collaboration ...Web 2.0!
- 24. Process m Sales support Field service Logistics CRM Analysis (BI/KPI)
- 25. App m Info and brand Sell Service Collaborate Client relationship
- 26. The Great App Bubble
- 28. One more thing…
- 29. Summary iPhone and Android, 2011+ maybe others App for existing, adding mobile, brand, new product/services Discoverability Web in app
- 30. [email_address]
Editor's Notes
- #7: As of March 2011 11-04-20