Why Speed Matters in Mobile Apps – Xamarin Experience London 2017
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The document discusses in-app payments and mobile app development. It notes that conversion rates for mobile commerce are 30-40% compared to 1-2% for e-commerce. Mobile apps provide loyalty benefits, with one retailer cited seeing 40% of purchases from their mobile app. Good user experience, speed, and convenience are important for apps. The document discusses advantages of using the Xamarin framework for developing mobile apps, including leveraging existing C# skills, native user experience, and speed of building and deploying apps. It promotes a mobile SDK from Alternative Payments Ltd (Judopay) that can integrate payments in 15 minutes and provides customization and fraud detection capabilities.
Why Speed Matters in Mobile Apps – Xamarin Experience London 2017
- 1. 1Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. hello@judopay.com · +44 (0)203 503 0600 41 Luke Street London EC2A 4DP United Kingdom Alternative Payments Ltd, trading as Judopay. Copyright ©2012-2017. Confidential & Proprietary. Simple. Frictionless. Protected. Your partner for in-app payments The importance of speed in mobile apps Michael Hancock - CTO - Judopay
- 2. 2Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Apps are dead! ….. Or are they? Apps are on the rise!
- 3. 3Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. App Commerce: We have Seen this Before
- 4. 4Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Apps are ubiquitous
- 5. 5Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. What in it for you? Conversion Rate - eComm average is 1-2% *According to google - mComm we see average of 30-40% Loyalty - e.g: large online retailer: - Mobile app 40% - Mobile web 30% - Desktop web 30% - “Web is the gateway drug to get them hooked on the app”
- 6. 6Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Good UX is the key Loyalty - Apps are for repeat business, for loyal customers and key user journeys Convenience - Make it easy!! Speed! - Users shouldn’t have to wait to sate their impulse The numbers don’t lie
- 7. 7Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. This is all possible with HTML5 Sure, in theory Web pages assume a good connection, noticeable page load times 4G everywhere?
- 8. 8Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Native? Speed, Native user experience - we have everything, right? Maybe not - Double the cost - separate iOS and Android developers - iOS development is a immature platform with no pedigree of strong engineering practices - Slow to build and deploy means loss of competitive advantage
- 9. 9Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Xamarin - the best of both worlds Xamarin offers all the benefits of Native development with none of the downsides - Can upskill existing C# developers easily - Strong tool chain - Native experience on the phone - Speed!!! - Runs natively - Fast to build and deploy
- 10. 10Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Judopay + Xamarin We offer a mobile SDK that will help accelerate you to best in class UX - Integrate in less than 15 minutes - Built in fraud detection for real-time peace of mind - Single server call - less chance of network issues - Fully customisable UI
- 11. 11Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Simple. Frictionless. Protected. Questions?