Mobilepdf
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This document provides an overview of the mobile marketing landscape including key statistics and popular formats. It notes that mobile marketing will account for 12% of global advertising by 2016 and that people spend over 2.7 hours per day on their mobile devices. The document also summarizes some of the most popular mobile marketing formats like banners, video, SMS/MMS, email and search as well as emerging platforms and the future of mobile with technologies like second screen apps and gamification.
Mobilepdf
- 1. Mobile Marketing Overview
- 2. Faran Thomason Video Game and Consumer products industry veteran Nintendo, Atari, MGA Manufacturing, Business Development Social Mobile Development
- 3. Mobile Device Market Size 5.1 Billion people own a mobile phone! Over 90% of these phones are in arms reach Smartphone dominate platform(but there are still billions of “dumbphones”) Smartphone sales exceed PC sales Tablets on the rise
- 4. Hardware Wars It’s mainly a 2 horse race Android vs iOS Android is fragmented(over 400 different devices) iOS has the money
- 5. Fun Facts Mobile Marketing will provide around 12% of global advertising by 2016 and will grow to almost $30 billion People spend 2.7 hours a day on mobile devices Activities include web, games, video & Apps!
- 6. Who is your customer Who are they? Where do they consume? + How do they engage? When do they engage?
- 8. Too Many Choices! Over 2000 ad networks and platforms... Not to mention affiliates! Ad Mob, Mojiva, Jumptap, iMobi Tracking via hasoffers
- 10. Apps Leverage Hardware Apps have higher engagement Sponsor Apps for branding At Mercy of Apple/App Store Competition! Crackdown on UDID & incentives
- 11. Make your own App Appmaker Odesk/Elance
- 12. HTML 5 No need to submit to platform owner Cross platform Discovery from search Not a mature platform Varied payment infrastructure No GPS or phone feature access hybrid/ app store shell
- 13. Local 61% of local mobile search results in a phone call 89% of customers search before making a purchase 9 out 10 mobile searches lead to action Mobile coupons have 10x the redemption rate 84% of small business has seen an increase from mobile marketing
- 14. Video 200 Million views of video on mobile Keep ads short (15 seconds) Keep small due to bandwith issues
- 15. The Future 86% use mobile device while watching TV, 2nd Screen Apps compliment viewing experience Real world rewards for clicking on ads(Kiip) Gamification incorporating game elements into real life
- 16. Wrap Up Wild West Lots of change and lots of opportunity Take stats w/ grain of salt Test, track & find what works for you... Have fun!
- 17. Thank You Faran Thomason Farant@aol.com