Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
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This document discusses mobile fundraising strategies beyond text-to-donate. It covers the growing mobile landscape including smartphones, tablets, and mobile operating systems. The three pillars of mobile giving are outlined as text-to-donate, mobile web, and mobile applications. Text-to-donate is discussed as well as considerations for mobile web and mobile applications. The future of mobile including location services, apps versus mobile web, and partnership opportunities are also mentioned. The document provides recommendations on getting started with mobile strategies and resources for further information.
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
- 1. Smart Giving With Smartphones: Mobile Fundraising Beyond Text-to-Donate
- 2. Pleased to meet you!OMG
- 3. Pleased to meet you!LOL
- 4. Google Analytics showed us the trends7%Where will be by the end of 2011 in North America?
- 5. What we’re talking about today… Mobile Landscape
- 7. Mobile Web
- 8. Mobile Apps
- 10. Action items!Why Mobile? Why Now?Big Prediction: By 2011, smartphones sales will surpass computer sales.– RBC Report, 2010
- 11. ... Actually, it's already here!100.9 million smartphones shipped in Q4 2010, compared to 92.1 million PCs.– International Data Corporation (IDC) – Feb 2011Like another prediction? Smartphones will be half the mobile market in 2011.
- 12. What do we mean by mobile?What do we mean by “smartphone”?
- 13. Smartphones are special …
- 14. Top Smartphone VendorsNokia AppleResearch In MotionSamsung HTC
- 15. Top Smartphone Operating SystemsSymbianBlackBerry OSApple iPhone OSAndroid Windows Phone 7
- 16. Don’t forget tablets – They're mobile too!iPad & iPad2Samsung GalaxyBlackBerry PlaybookLG, Motorola, HP
- 17. Don’t forget tablets – They're mobile too!
- 18. Three Pillars of Mobile Giving Text To DonateMobile WebMobile Applications
- 19. Text To Donate
- 20. Haiti is the North American case study the media loves…The American Red Cross received 4.1 million $10 messages.95% of which were from first-time donors.UK charities have been Experimenting with text-to-donate for years.
- 21. Example Shortcode & Keywords
- 22. Shortcode & Keywords Campaigns
- 23. Campaign-based : Short time period
- 24. Text to Donate – Success Factors Critical Mass
- 27. 100% of phones can send texts! Text to Donate – Caveats Lack of donor info
- 28. Lowest donation amounts across channels
- 29. Texting rates for donors
- 30. Transfer time to bank account (30 – 90 days)Start your research at MGFMobileGiving.ca & MobileGiving.org
- 31. Mobile Marketing ... Beyond Donation Drive web traffic to site
- 32. Build an email list
- 33. Send event day details
- 34. Drive petition signaturesText DEGREE to 72239Generate leads for Columbia College, FLBy using mobile reminders and up-sell messages Premier Inn reduced their no-show rates by 21%.
- 35. Mobile Web
- 36. What’s the mobile web? Accessible through the device browser
- 37. Largest growth potential
- 38. Driven by email & social networking
- 39. Not device dependent
- 40. Not third party dependentBy 2013, the mobile web will exceed the traditional web in size!
- 43. “Little browser”, powerful tool! No limit on donation amount
- 44. Complete donor data
- 45. Instant tax receipting
- 46. Payment Gateway flexibility
- 47. Full branding & customization
- 48. Works across smartphone devices.Mobile vs Web Browser:Same link, optimized experience.
- 51. Get creative with your mobile web forms. Direct dialogue (street, door-to-door)
- 52. On-site event day donations
- 53. Auctions, galas, dinners, sporting eventsPlay with tablet devices!
- 56. Mobile Apps
- 57. What Are Mobile Applications (Apps)?“A software program developed for mobile devices. The app can be downloaded directly to the smartphone or transferred through a computer.” Example: The Apple iTunes App StoreOver 200,000 apps in many categoriesJust hit 10th billion download
- 58. Who loves apps the most?
- 59. 35% of all US adults have apps on their cellular phones.- Pew Internet
- 60. Apps can complement a fundraising event...
- 64. Apps can facilitate fundraising ...Device Specific Features:Access iPhone address books to email friends and family.Share On Social Networks:Share fundraising goals & messages on Twitter & Facebook.
- 66. What’s an “in-App” purchase?
- 69. Mobile Payment Options Mobile Optimized Gateway: Credit Card / PayPal Express Checkout
- 70. SMS Transaction:Transaction charged to phone bill
- 71. Third Party Mobile Wallets: Mobio, Twitpay, Google Checkout, AmazonLet’s be aware...94% of North Americans would make a mobile payment if they knew it was secure.- Mobio Identity Systems, March 2011
- 72. What does the future look like? Geo-Location in apps & devices.
- 73. Greater debate: Apps vs. Mobile Web
- 74. Greater debate: Build vs. Buy
- 75. Partnership opportunities for non-profitsPayPal App for Android
- 76. Where do you get started?
- 77. #1. Where do you get started?Test your email & webpropertiesOver 30% of emails are read on smartphones.
- 78. #2. Where do you get started?Test your web siteand web links.Remember:Social media users access Facebook & Twitter on mobile devices.
- 79. #3. What do YOUR trends look like?… Check your own traffic statistics!
- 80. #4. How will you prepare for future programs?Collect intel now!Grab cellphone numbers for your database. Ask your supporters how they want to hear from you.
- 81. #5. Your Own Digital Literacyhttp://www.innogive.org
- 82. MobileActive.org
- 83. Remember: Mobile is a complementary strategy ...http://m.umuc.edu
- 84. Remember: Mobile is a complementary strategy ...
- 86. Mobile Giving For Nonprofits White PaperDownload yoursat Artez.com
- 87. More MoreMore Mobile Stuff!Enjoy free webinars: www.artez.comClaire on Twitter: @snotforprofitClaire on LinkedIN:http://ca.linkedin.com/clairetorontoClaire on email: ckerr@artez.com
Editor's Notes
- #3: 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
- #4: 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
- #5: 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.
- #39: Vanderbilt has a library app – check weather, grades, news on sports teams, campus apps, events.
- #56: 7% of traffic in 2010 on Artez donation pages globally from mobile browsers.