Artez Interactive - Artez Mobile Communicator
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The document emphasizes the importance of optimizing email newsletters for mobile devices, noting that only 0.8% are currently optimized despite a significant percentage of users checking emails on mobile. It discusses content strategies, including shorter messages and contextual links, to enhance readability and engagement on mobile. The Salvation Army serves as a case study, demonstrating effective mobile email practices and results.
Artez Interactive - Artez Mobile Communicator
- 1. Mobilize Your EmailIan HemberyVice PresidentDeborah HallVice President - Mobile
- 3. Currently 0.8 percent of email newslettersare optimized for mobile, yet 20 to 30 percent of folks are checking their email on mobile devices.Is that your email?
- 4. What mobile devices . . . exactly?
- 5. Increased number of people are accessing content on mobile devicesUpdating social networksChecking their email, stocks, sports scores, weather If you are providing content in form of email newsletter or social network either -how do you know what devices to tailor the content for?Analytics can help you determine the platform and therefore create strategies that are appropriate for your audienceWhy you want to know device
- 6. The Bad and the Ugly
- 7. If your emails can’t be read on mobile, you won’t get a second chance.The bottom line
- 8. Emails opened on mobile are likely tracked as open in your stats program…but are they really “opened” if they can’t be read?What’s your TRUE Open Rate?
- 10. ContentandDeliverabilityTwo Issues to Address
- 11. Why CONTENT MattersMonitor size, environment and mobile mindset impact how these two people read your email.
- 12. Shorter is betterInclude contextual links like:Click to call usSend us an emailStore location/addressTeaser for longer format contentLink to mobile friendly pagesContent Tips for Mobile
- 13. Option: Send Text Only EmailsPROSCONSReadable on mobileBetter than doing nothingNo device analysisDoesn’t maximize your desktop readers’ experience
- 14. The Good
- 15. Salvation ArmyObjectivesDeliver content in user friendly formatOpportunity to complete donation while viewing the emailMeasure device platforms for mobile strategyResults51 % iPhone & 50 Blackberry55.3 percent of consumers clicking directly to the donation form Artez Mobile Communicator – Early Results
- 16. Salvation Army Mobile Newsletter
- 25. It’s Time toMOBILIZE YOUR EMAIL
- 28. Questions?
- 29. Thank you!