Mobile Matters: The impact of mobile technology on event fundraising
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The document highlights the significant role of mobile technology in event fundraising, noting that mobile devices accounted for over 10% of traffic to donation pages, a rise from 4% in 2011. Analysis of North American events revealed that participants utilizing mobile tools raised, on average, 2.2 times more than those who did not, with 24% of mobile-savvy participants contributing to 80% of total funds raised. This trend underscores the importance of mobile accessibility in enhancing fundraising efforts and participant engagement.
Mobile Matters: The impact of mobile technology on event fundraising
- 1. Mobile Matters! The powerful impact of mobile technology on event fundraising
- 2. Current mobile internet traffic patterns Overall Traffic Overall eCommerce 10% 8% Percentage mobile …
- 3. Traffic across the Artez platform Over 10% of traffic to our fundraising & donation pages is from mobile devices… Up from 4% in 2011
- 4. The question we’re all asking… How does the mobile trend impact your peer-to-peer fundraising campaigns and events?
- 5. Answering the question: The technology Mobile Web Pages
- 6. Answering the question: The technology Mobile Web Apps
- 7. Answering the question: Methodology • We looked at 11 North American events using online fundraising pages, mobile web pages & mobile apps Causes included: Healthcare & disease research, environment protection, religious issues, and corporate foundations • Funds raised by the campaigns ranged between: $100,000 to $1.4 million
- 8. Answering the question: The pool of data • 42,129 event participants in total • 20,623 active fundraisers (raised above $0) • 93,702 individual donations $ 5,593,858 raised online
- 9. Mobile use from two perspectives Donors Participants
- 10. Donors & Mobile Technology Do donors give through mobile devices when pledging a gift in an event like a run, walk or ride?
- 11. Donors ARE pledging on mobile devices! On average, 4% of all online donations in the events were made on a smartphone or tablet The mobile web donation range within campaigns was 2% - 6%
- 12. Average donation sizes per channel $48.88 $60.11 mobile online
- 13. Let’s look at your event participants How does mobile technology make your event participants better fundraisers?
- 14. How could your participants fundraise? We looked at how participants logged into their fundraising tools and found three types of user… 1. Using online pages only 2. Using online pages & mobile web pages 3. Using online, mobile pages & a mobile app
- 15. How many participants are “mobile”? 24% of all event registrants logged into fundraising tools on mobile web, used a mobile app or fundraised with both.
- 16. Did you know? On average in events, we found only 50% of participants actually fundraised. So, are participants who use mobile technology more likely to raise over $0?
- 17. Participants raising over $0
- 18. Mobile impact on participant behavior Event participants who use a mobile device to log into their fundraising tools are far more likely to raise money for your cause!
- 19. Fundraising success & mobile participants Users of mobile technology raised more in fundraising event than those not using it… On average 2.2x more Heaviest mobile users raised almost three times more (2.95x)!
- 20. Number of donations per participant Do mobile users bring in more donations? Participants using mobile web and apps received more donations than other registrants.
- 21. Number of donations per participant Do mobile Using mobile web & mobile apps participants increases the number of donations get more by 113%! donations? Yes! Yes!
- 22. Remember the 24% who were mobile? Those 24% mobile enabled event registrants raised 80% of the funds overall. Your most engaged fundraisers use mobile devices to help you raise money!
- 23. That’s the “mobile lift”! On average, 24% of your participants are raising on average 121% more when given mobile tools
- 24. More information? For a demo of our system or more information about our products … www.artez.com 1.877.815.8777
Editor's Notes
- #3: http://allthingsd.com/20120530/mary-meekers-internet-trends-live-at-d10-slides/Mobile is 10% of global trafficMobile commerce is 8% of American eCommerce
- #12: $ 7,474,227 raised (online and offline)93702 donationsOn average, 4% of all online donation were made on a mobile phoneThe range was 2% to 6%$ 166,037 donated via mobile3% of the total raised onlineAverage $48.88 mobile donationAverage $60.11 online donationWHY is mobile lower? –need hypothesis
- #14: Mobile Apps make your participants better fundraisersOutline fundraiser use casesMore asksMore donationsMore engagementOur Methodology:Looked at active fundraisers across 11 eventsConsidered online only, mobile web only, app only and Mobile Web & App
- #17: - Based upon what media they logged into (online, mobile web, mobile app)
- #20: Fundraisers who used mobile web & App, raised X times more than those using Web onlyOn average 121% (2.2x) more Heaviest mobile users raised 195% (almost 3x) more!