Paul Chen Presentation
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The document discusses the rise of social games on mobile platforms and how they differ from online social games. It notes that the number of mobile subscribers is 3 times the number of PC users, driving growth in mobile gaming. Social games on mobile have different distribution, viral mechanisms, monetization approaches, and user behaviors compared to online social games. It then introduces PapayaMobile as a social networking platform and game engine for mobile that supports key social and monetization features.
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Paul Chen Presentation
- 1. Social Games on Mobile Director, Business Development Paul Chen
- 2. PapayaMobile Introduction Global mobile SNS centered around social games and virtual goods
- 3. The Future of Social Games VS. # PC Users x 3 = # of Mobile Subscribers
- 4. The Rise of the Smartphone Long Tail High End Smartphone & Tablets iPhone/iPad World Wide Android World Wide RIMM World Wide Mid-Entry Level Smartphone & Tablets Android in China & Emerging Markets
- 5. Social Games: Online vs Mobile Different Different Different Different Online Mobile Distribution Distribution Viral Mechanisms Viral Mechanisms Monetization / Billing Monetization / Billing User Behavior User Behavior
- 6. Online Distribution Platform Channel
- 7. Mobile Distribution Platform Channel The Web
- 8. Mobile Platform Considerations User Base 16.7% Market Share 25.5% Market Share Content Top of the Line Still Maturing Fragmentation Limited App Store End Device OS Revision Return Policy No Returns 24 Hour Return In-App Purchases Mature Just Introduced App Submission Lengthy Immediate
- 9. Viral Mechanisms Online Mobile Social Network Mobile SNS Email Email SMS
- 10. Papaya Fish 3D Gone Viral #2 & #4 Rankings 24 Hrs After Release Papaya SNS enables push for high downloads High rankings then enables organic growth
- 11. Mobile Billing Solutions In-App Transactions Key!! iTunes Google Checkout Credit Card Billing Paypal Carrier Billing 2011 Carrier Billing Credit Card Billing
- 12. User Behavior Avg. Visits per Month: 27 Avg. Time per Visit: 9 min Avg. Visits per Month: 55 Avg. Time per Visit: 3 min Monetize on a Mobile User’s Impatience!! Source: comScore, PapayaMobile Data
- 13. Papaya – Your Mobile SNS Solution Android Features Papaya Support True Social Networking User Profile w/ Avatar Yes Newsfeed Yes Games Invitation Yes Internal Emails Yes Maximum Gamer Interactivity Global/Local/Multiple Leaderboards Yes Chat Rooms Yes Challenges Yes Maximum Monetization In-App Purchase Yes Virtual Currency System Yes Offer System (w/ SDK) Yes Papaya Game Engine Yes