How Brands Use Tokens to Attract and Retain Customers | Andrey Kuznetsov
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This document discusses how brands and companies are using tokens to engage with customers. It provides examples of Kik and Kin tokens, which allow users to earn tokens for interacting with brands and content. Kin tokens can be used and traded within the Kik app ecosystem. The document also discusses Line's Link token, which aims to address a decline in Line's user base by rewarding user engagement. Finally, it outlines Kamagames' plans to launch the Kamagames Token (KGT) to reward players of its social card games and foster further engagement. KGT holders will receive exchange bonuses for in-game currency to incentivize use of the token within Kamagames' games.
How Brands Use Tokens to Attract and Retain Customers | Andrey Kuznetsov
- 1. HOW BRANDS USE TOKENS TO ATTRACT AND RETAIN CUSTOMERS
- 3. FROM SPECULATION TO APPLICATION 1,944 TOKENS CURRENTLY LISTED ON COINMARKETCAP.COM
- 4. CURRENT CHALLENGES THE NEED FOR BIG BRANDS TO ENTER THE BLOCKCHAIN • Current lack of mainstream enterprise use • Essential to see high-profile borderless and global use cases • Fastest way to facilitate adoption is to involve big global businesses
- 5. KIK APP HELPS BRANDS INTERACT WITH THEIR AUDIENCES Free anonymous messaging service which is not linked to a phone number 15 million active users per month in 2016
- 6. KIN TOKEN ICO RAISED $100,000,000 IN 2017 FROM 10,000 PARTICIPANTS The Kin Token Sale was largely advertised to people who previously had no experience with the crypto industry How to use Kin tokens in the KIK App: • Create paid VIP groups • Create monthly fees for interesting subscriptions • Pay commission for video/audio content • Pay-out for ad views • Voluntary transfers among network members • Monetize virtual conversation partners, software, or gaming products
- 7. KINIT APP FIRST ATTEMPT TO ATTRACT GENERAL USERS TO THE CRYPTO SPACE Kinit was the first app available to the general public that effectively lets its users earn and spend their cryptocurrency The app’s goal is to popularize Kin tokens. Users can earn Kin tokens by completing various quests This is a major step towards the universal use of cryptocurrency
- 8. OPPORTUNITIES FOR BRANDS USERS CAN EARN KIN TOKENS BY INTERACTING WITH BRANDS BRANDS IN TURN GET TO FORM TRUSTING RELATIONSHIPS WITH LARGE AUDIENCES AND GAIN VALUABLE INSIGHTS How brands interact with users: • Surveys • Quizzes • Ads • Reviews • and more
- 9. KIN TOKENS ARE TRADED ON EXCHANGES TOKENS CAN BE EASILY SENT AND SOLD TO OTHERS Users can also exchange Kin for gift cards from leading brands and retailers • Sephora • Domino’s Pizza • Nike • GameStop
- 10. LINE: CHAT APP
- 11. AUDIENCE DECREASE FROM MID-2017, AUDIENCE SIZE REDUCED FROM 169 TO 164 MILLION USERS
- 12. LINK: CRYPTO TOKEN THE LINK CRYPTOTOKEN AIMS TO SOLVE THE AUDIENCE REDUCTION ISSUE LINK will be used as a reward system that gives users tokens as compensation for using certain services in the Line ecosystem
- 13. LINK TOKEN TRANSACTIONS Spending Link: • Stickers • Webcomics • Other Line services • Apps from third-party developers • Exchange sales Receiving Link: • Line App rewards • BITBOX exchange purchases
- 14. KAMAGAMES IS THE FUTURE OF SOCIAL CARD & TABLE GAMES THE LARGEST EUROPEAN SOCIAL MOBILE CARD OPERATOR • Over 100 million players • $57 million in revenue (2017) • 63% year-on-year growth
- 15. THE MARKET THE MOBILE-GAME MARKET WILL REACH $70.3 BILLION IN 2018, MAKING UP 51% OF THE WORLD’S TOTAL GAMING MARKET (Newzoo Report: https://newzoo.com/insights/articles/global-games-market-reaches-137-9-billion- in-2018-mobile-games-take-half/) THE SOCIAL CARD & TABLE MARKET REACHED $3.2 BILLION IN 2017 AND WILL GROW TO $5.89 BILLION BY 2022 (Statista Market Research: https://www.statista.com/statistics/374575/social-casino-worldwide- market-size/)
- 16. BLACKJACKISTROULETTIST THE KAMAGAMES PORTFOLIO • Nine first-class games accessible via one app • Played by over 570,000 players every day • Winner at the 2018 EGR Marketing and Innovation Awards BACCARAT SPLIT BET POKERIST CRAPS SET POKERIST OMAHA POKERISTTEXAS POKERIST None of the above social card & table games can be played using real money or anything of real monetary value SLOTS
- 17. Pokerist is the only game featuring: • Multi-Table Tournaments (MTT) • Unique Party modes • Unique games: first mobile publisher to launch a multiplayer 3D Blackjack game (2016) as well as a Craps game earlier this year • Top tier B2B/White Label partnerships: Poker Night in America (TV show), Tango, Viber, Poker Champions launch in India by YooZoo POKERIST: TEXAS POKER ONE OF THE TOP THREE MOST POPULAR SOCIAL CARD GAMES IN THE WORLD Pokerist, has been the #1 grossing app in 101 countries on the App Store and one of the top 5 grossing apps in 45 countries on Google Play Ranked #27 in App Annie’s 2012 list of the “Top 52” publishers
- 18. NEW GAMES OUT BY THE END OF 2018 • Pai Gow Dominoes • Teen Patti • Video Poker • New slot machines and stand-alone slot apps • New platforms and partnerships TBA
- 20. REASONS FOR OUR TOKEN SALE • Enables players who want to use cryptocurrency • Innovate, and be leaders in our industry • Search for new channels of player engagement • Increase player retention • Help entice players who have left, to come back • Build on last year’s success and increase in gross revenue with a unique and innovative market offering
- 21. PEOPLE WHO PURCHASE KGT CAN GET UP TO AN 11 FOLD RETURN • Tokens can only be exchanged for in-game virtual currency (chips) • The exchange rate of tokens to chips will continue to increase at 25% each month for a period of 36 months • Token holders receive daily bonus’ for their first six months
- 22. NEW POTENTIAL BREATHES NEW HOPE Safe, legitimate crypto/blockchain projects helps restore faith in the technology and platforms Our goal with KGT is to popularize crypto our 100+ million players and help to make this new technology mainstream Then we will truly see its full potential
- 23. CONCLUSION LARGE, WELL-KNOWN COMPANIES HAVE ALREADY BEGUN TO EXPERIMENT WITH TOKENS, NOT AS A METHOD OF ATTRACTING INVESTMENT BUT RATHER TO COLLABORATE WITH THEIR AUDIENCES KAMAGAMES IS THE FIRST LARGE-SCALE GAMING COMPANY TO ADOPT TOKENS FOR IN-GAME USE THIS NEW INDUSTRY ENTERING THE CRYPTOSPACE WILL IN-TURN HAVE A POSITIVE KNOCK-ON EFFECT IN THE CRYPTOCURRENCY AND BLOCKCHAIN COMMUNITIES
- 24. KAMAGAMES.COM / KAMAGAMES.IO Thank you for your attention Andrey Kuznetsov, Chief Executive Officer