Superone businesssummary
- 1. T H E F U T U R E T O D A Y B U S I N E S S S U M M A R Y A short business and investment introduction
- 2. The future is smart platforms consolidating the fragmented plethora of apps into a multifaceted and easily accessible rewarding realm where millennials are served as kings! Today Connected smart phones App economy via app stores Appstores are catalysts No unified intelligence “There is an app for that” Future Connected smart platforms Platform economy via users Platforms are catalysts Unified intelligence “There is a button for that” Potential service providers
- 3. Platform Uniting millennials in a highly rewarding realm. Gaming The perfect catalyst in building the future today. Services Leveraging userbase in providing digital services.
- 4. SuperOne provides a smart platform for gaming and services consolidating a fragmented plethora of apps into an easily accessible rewarding realm where millennials are the kings! A unique, delightful and visually stunning mobile game serves as the perfect catalyst in building the future today. Billions love gaming, and SuperOne provides exciting skill-based prize tournaments, giving users the unique opportunity to use their knowledge to earn amazing, rewarding prizes. A visually stimulating mobile gaming experience ensures users are challenged, entertained, and excited, and it’s these emotions that motivate them to keep coming back for more. SuperOne is laying the pathway to the future of ownership. Take your seat at the front row of this thrilling revolution and let us see how far we can take this together. Welcome to The Future Today! Welcome In this city Tokyo, the gaming market is $1 million every hour every day!
- 5. SuperOne is at the crossroads of mobile gaming, digital services, networking and blockchain technology – the world’s first decentralised smart platform to unify these fields via a direct ownership model. SuperOne capitalises on the massive attraction of gaming and digital services and transforms networking for the modern age. Welcome to the delight of innovation. SuperOne taps into a global audience of billions, uniting the enormous audiences of gaming and digital services in a beautiful standalone network. The new direct ownership model Tokens All profits Within this wonderful global audience, we focus on delighting the 2 billion millennials as they are entering their prime spending years. Rewarding experiences is always the primary and leading concern for our team. SuperOne is a homage of rewarding experiences. SuperOne’s direct ownership concept means anyone can claim their stake in the platform. Direct participation, as well as tokens purchased during our innovative token sale, genuine ownership and continuous profit payouts. Imagine owning a piece of one of history’s pivotal technological innovations. Now you can - welcome to the lifestyle of SuperOne!
- 6. Millennials love visual applications, and SuperOne reflects this trend with a fresh and supercharged visual gaming experience like no other. The premise behind the gameplay is simple, yet powerful. The trick is to swipe your answers in the quickest time to win. There is a continuous stream of prizes ranging from big cash jackpots to great escapes and frequent cash prizes. The free-to-play games generate revenue from new and fresh advertising formats, making players happy, resulting in better advertising rates. The pay-to- play games make money from entry fees and premium features. We believe that gaming should be enjoyable, rewarding and social. Our users can play alone, but it’s even more exciting when they challenge friends or take on the world. As well as getting attractive prizes, our winners also discover our experience - the joy that comes from mastering the game and making their luck. Utilising the popularity of gaming, SuperOne forms a perfect realm for new digital services. With skill-based games providing a new dimension of cognitive intelligence, SuperOne is set to offer better and adaptive services. In a vast market, we are disrupting the status quo by offering a new type of a rewarding realm, where also the advertising become a positive part of the experience. SuperOne is unlike any other platforms out there. The innovative and highly engaging advertising formats will command premium rates as we help foster meaningful relationships between brands and users. The user growth will be pivoted by an extensive launch campaign which is designed to attract more than 3 million users. The initial game release has been played about 1 million times in more than 100 countries, and the next version of the game will launch when $10 million is secured to fuel the take-off. SuperOne leverages the powerful networking model in its honourable form and is proud to present the transparent future benchmark in conceptual networking. Trustless blockchain technologies circumvent the elements that tarnished networking approaches of old. Through its innovative token sale, SuperOne establishes an irrefutably sustainable business model, incredibly sized network, and enforced damage limiting levels. Our unique and rewarding network programme ensures an extensive virality - a crucial part of our acquisition and retention strategy. The token sale has attracted 7 500 users that have purchased 47 million tokens in 52 000 transactions with more than 250 000 blockchain rewards paid. The traction is a fantastic manifest over its rewarding viability, and with the most recent improvements, we are now set to grow the user base and network exponentially. The most rewarding business
- 7. Advertising Monetising with ads revenue Gaming Monetising with game credits Services Monetising with service fees
- 8. Mobile gaming is the highway to millennials. “The boom of investment in the mobile gaming is indicative of its stratospheric growth, massive revenue and strong user engagement” - TechCrunch, 2019 SuperOne operates at the sweet spot intersection of three vast and fast- growing markets; gaming, digital services and advertising. The gaming market is the world’s largest entertainment market with about $150 billion in yearly revenues. SuperOne is offering an innovative dimension to this potent market, and we see an excellent opportunity to become a leading player. The mobile advertising market is even more significant, with more than $210 billion in annual sales. Interestingly, about 50% of the mobile advertising volume stems from gaming, hence manifesting their strong correlation. With the emergence of new digital services like banking, shopping and travel, we are also dipping into vast markets counted in trillions of dollars. We see a tremendous opportunity in leveraging our ever-growing user base in providing highly adapted digital services, either directly or through partnerships. SuperOne’s unique skill-based games derive exceptional third-dimensional user intelligence, resulting in more profound user insight and knowledge. We believe that our unique offering and advanced platform will enable us to become a leading and highly profitable player in the mobile gaming and digital services space. The super sweet spot
- 9. We are ready to scale and will use the investment to fund growth of our player base to 1 million daily players, our initial benchmark for projected profitability. This growth will take the form of prizes and influencer rewards to help us achieve significant organic virality. With the funding, we will be well positioned to run a 100 day intensive marketing campaign while we fine tune our efficient growth engine. The potential homerun Profit and Loss $k Year 2020 Year 2021 Year 2022 Advertising 65 385 240 667 423 625 Services 65 385 240 667 423 625 Gaming 196 154 722 001 1 270 874 Total revenue 326 924 1 203 335 2 118 124 Network rewards 80 307 287 000 493 327 Net revenue 243 617 916 335 1 624 797 % growth 276 % 77 % Cost of revenue 51 389 185 003 320 985 Development 1 336 7 450 20 930 Sales and marketing 50 379 138 660 228 894 General and administrative 10 371 26 412 47 905 Total expenses 113 475 357 525 617 904 EBITDA Margin of total 130 142 558 811 1 006 893 EV (Enterprise Value) 1 016 000 4 169 000 7 472 000 Revenue margin 40 % 46 % 48 % ARPU (monthly) $5.37 $5.46 $5.54 CPI (Install cost) $0.84 $0.99 $1.18 Players EOP (‘000) 12 300 24 500 38 500 Profit and Loss Jan Feb Mar Apr May Jun Net revenue (26) (82) 2 513 4 907 7 869 11 356 Total expenses 2 259 2 388 3 110 3 872 4 786 5 954 EBITDA (2 285) (2 465) (597) 1 035 3 088 5 403 Run rate revenue 30 156 58 886 94 428 136 275 Players EOP (‘000) 168 509 1 015 1 691 2 540 3 553 User Metrics (’000) Year 2020 Year 2021 Year 2022 Organic growth 565 520 520 Paid growth 1 298 1 148 1 148 Viral growth 58 166 138 463 191 943 Total growth 60 009 140 131 193 612 User attrition 47 620 127 788 179 725 Net growth 12 388 12 343 13 887 Users EOP 12 300 24 500 38 500 Viral Metrics for Virality / 1 2 3 4 Total User invites 10 5 5 5 25 Conversion 10 % 10 % 5 % 5 % New users 1 0.50 0.25 0.25 2.00 Virality coeffisient 2x Monetisation Metrics Value Advertising (20%) $1.09 Services (20%) $1.09 Gaming (60%) $3.28 Total long term ARPU per month $5.46 LT (Life Time in months) 1.7 Long term LTV (Life Time Value) $9.29 Long term CPI (Cost Per Install) $1.18 Months to breakeven (13 weeks) 3.0 Total users (paying users) 1 091 000 (109 000) Cash to breakeven ($’000) $5 500 All estimates in USD ‘000
- 10. SuperOne started in 2018 as a spin-off from Mowjow, which was founded by Andreas Christensen five years ago, and has grown to attract more than 700 investors. Both Mowjow and SuperOne are incorporated in London. SuperOne operates a tokenised business model that diverts all platform profits to tokens functioning as digital shares. To finance growth and marketing, SuperOne is now conducting a token sale. We are offering an early investor round of $10 million for 250 million tokens at highly attractive terms. With the funding, we will be well-positioned to scale and run a 100-day intensive marketing campaign designed to attract more than 1 million daily users, our initial benchmark for projected profitability. Your chance to own a piece Offering summary Name and symbol SuperOne tokens (SRX) Starting price per token in the offering $0.03114679 Ending price per token in the offering $0.10028831 Increase in price during the offering $0.06914152 (222%) Bonus provisions 100% for the first $1 million Minimum purchases $5 000 Size of the offering $10 million Tokens issued before the offering 47 million Tokens issued during the offering (with 30% bonus) 250 million Total tokens issued after the offering 297 million Maximum tokens to be issued 2 billion Purchase period September 15, 2019 onwards Payment Via Ether or bank transfer Token allocation First come, first served basis Documents super.one
- 11. We love to be rewarding, and therefore we provide an exclusive double bonus for investors in the first $1 million of the $10 million early round. This is your chance to secure yourself some more extra valuable tokens. We will open for early investors to exclusively liquidate their positions at a token price of $1 per token. At this point, you will as an early investor be able to sell your tokens with a massive upside. Our highly profitable business model represents potentially outsized returns for early investors, and combined with a visible liquidity event, SuperOne forms an attractive investment opportunity. Your early opportunity? Investor package Bonus Tokens Return @ $1.00 Return @ $2.00 Return @ $3.00 $5 000 20 % 200k $200k (39x) $400k (79x) $590k (118x) $10 000 40 % 460k $460k (46x) $920k (92x) $1.4m (138x) $25 000 60% 1.3m $1.3m (53x) $2.6m (105x) $3.9m (158x) $50 000 80% 3.0m $3.0m (59x) $5.9m (118x) $8.9m (177x) $100 000 100 % 6.6m $6.6m (66x) $13.1m (131x) $19.7m (197x) Early investors will be allowed to liquidate their tokens when the price reaches $1.00. SuperOne Limited 20-22 Wenlock Road, London N1 7GU, United Kingdom Telephone +44 7537 181 840 - Telegram @superonemeet Email investor@super.one - UK company 11619286
- 12. T H E F U T U R E T O D A Y #superinvestor