digital innovation acceleration lab v1.1
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The document proposes creating a Mars Digital Innovation Delivery Lab to accelerate and scale digital innovation capabilities. The current process is slow, costly, and difficult to scale. The Lab would provide core capabilities like rapid prototyping, MVP production, and lean pilot capabilities to help the innovation team achieve 10x more pilots in 2018. It would augment the innovation team's work by taking on tasks like sourcing, vetting, deployment, and execution of pilots. This would help achieve scaled enterprise rollouts 10x faster while maintaining the current budget and building internal knowledge through hands-on experience running pilots.
digital innovation acceleration lab v1.1
- 1. Mars Digital Innovation Delivery Lab Accelerating and Scaling Digital Innovation Capabilities and Outcomes 12.12.17 Garth Holsinger - Working Man LLC Umair Aziz - Creative Chaos
- 2. Problem: Efficiency, Speed and Scale Innovation delivery within the matrix is slow, costly, and hard to scale • Speed (= desired impact) is difficult with current set up • Scale (= desired impact) is difficult with current set up • Dev resources are expensive and limited • Lean pilot capabilities are expensive and limited • Size / matrix org, in-house resources, core business adoption and integration, socialization and storytelling are all difficult to achieve at desired speed and scale • No basic lab capabilities exist (rapid MVP / prototyping, lean pilot capabilities) • Bespoke pilots are time-consuming and resource-draining • The org typically lacks all of the capabilities needed to deliver innovation
- 3. Solution: Mars Digital Innovation Delivery Lab Create always-on and available lab to support 2018 innovation plan ØCore Capabilities • Software Development • Digital Strategy and Problem Definition • MVP production and testing • Rapid prototyping • User testing ØPilot Implementation and Deployment • Rapid, lean pilot capabilities: sourcing, vetting, strategy, deployment, process management, reporting • Core business integration expertise • Content and case study creation and publishing • “Livelab” event production for socailizing initiatives, case studies, and building awareness ØEmerging Technology Startup and Expert Network • 60+ technology experts (founders, digital experts) available for learning, deep dives, and business application consulting • All major digital marketing and emerging technology categories
- 4. Pilots: Augmentation and Acceleration in 2018 The lab augments the work of the innovation team, leading to 10X pilots during 2018 • Lean pilot capabilities – 6 weeks to outcomes • Dev resources for sourcing, vetting, and modifying code and features to fit pilot KPIs • Heavy lifting: sourcing, vetting, in-market pilot deployment and pilot execution • Enterprise roll-out capabilities, particularly in mar tech environment
- 5. Outcomes ØBudget Efficiency – current 2018 budget / no additional budget required ØSpeed – 10X current speed of operation • MVP / Prototypes • Pilots ØBusiness Alignment – deep knowledge of technical and commercial alignment ØScaled enterprise rollouts – 10X pilots and 10X scaled rollouts in 2018 ØLearn by Doing – build a knowledge base within the team and org by doing, not talking ØContent – produce valuable reports and content for socializing success within the org and externally
- 6. Team Strategy Leads ØGarth Holsinger / Working Man LLC: 20 years digital marketing and emerging technology experience with enterprise ØUmair Aziz / Creative Chaos: 17 years designing and developing digital solutions, 300+ developers Team ØWorking Man LLC: 8 dedicated team members including account management, design, research, and pilot execution and event staff ØCreative Chaos: dedicated Mars team to lead dev / design (prototypes, MVPs) with years of experience working with enterprise partners and brands