![Introduction to On-Page
On-Page Analysis Methodology
Fundamental On-Page Factors [Headin
Tag,Alt Tag, Image Tag, Etc.].
Importance of Keywords
Meta Tag Optimization
Meta Tags Creation
Sitemap and Its Types
Url Optimization
Canonical Tags
Redirection Techniques
Robots.txt
SSL Certificates and Its Types
Domain Callin SEO.
Step by Step Implementation of
Every On-Page Factor on Every
Page
SEO Analysis or Audit Reports
Website Speed & Its Tools
On-Page Optimizaion](https://image.slidesharecdn.com/mfb-full-digital-marketing-courses-221201062728-d5b6116d/85/Digital-Marketing-Course-in-Varanasi-with-Placement-Banaras-MFB-Courses-11-320.jpg)
![•What is Analytics? • Importance of Analytics
for Business • Popular Analytics Software's •
Key Performance Indicators [KPI] in Analytics
(bounce rates,time on page / site,exit rate,
conversion rate,engagement rate) •
Introduction to Google Analytics • Installing
Analytics Code in a Site •Analytics Account
Structure • Interface Tour of Google Analytics •
General Tools inAnalytics • Real-Time Reports •
Audience Report •Acquisition Report • Behavior
Report • Conversion Tracking - Goal Setting •
Settings in Analytics
GOOGLE ANALYTICS](https://image.slidesharecdn.com/mfb-full-digital-marketing-courses-221201062728-d5b6116d/85/Digital-Marketing-Course-in-Varanasi-with-Placement-Banaras-MFB-Courses-39-320.jpg)
Digital Marketing Course in Varanasi with Placement (Banaras) | MFB Courses
- 1. YOUR CAREER I N @MFB COURSES
- 3. BECOME A CERTIFIED DIGITAL MARKETING PRO WITH USAND EXPLORE THE DIGITAL WORLD
- 4. MODULE 1
- 6. What is Marketing? How We Do Marketing? What is Digital Marketing? Digital Marketing Platforms and Strategies Digital Marketing Vs Traditional Marketing Inbound Marketing Vs Outbound Marketing Defining Marketing Goals Latest Digital Advertising Trends Case Studies of Digital Campaigns Digital Marketing Overview
- 8. Understanding Websites Understanding Domain Name and Domain Extensions What Are a Web Server and Web Hosting Different Types of Web Servers Different Types of Websites Based on Functionality Planning and Conceptualizing a Website WEBSITE CREATION
- 9. Booking a Domain Name and Web Hosting Adding the Domain Name to a Web Server How to Install WordPress in Your Server Theme Selection Theme Customization Page Building Using ElemEntor How to Install and Integrate Most Used Plugins Woocommerce Plugin for E- Commerce Website WEBSITE PLANNING
- 10. Introduction to Search Engine Paid Marketing Google Ads Account Setup Interface Tour and Billing Setting Account Structure Campaign Setting Ad Group Setup Keyword Research Tools Keyword Match Setup Understanding Ad Auction What Is Quality Score Types of Bidding in AdWords Ad Formats Ad Guidelines Ad Extensions SEARCH ENGINE MARKETING
- 11. Introduction to On-Page On-Page Analysis Methodology Fundamental On-Page Factors [Headin Tag,Alt Tag, Image Tag, Etc.]. Importance of Keywords Meta Tag Optimization Meta Tags Creation Sitemap and Its Types Url Optimization Canonical Tags Redirection Techniques Robots.txt SSL Certificates and Its Types Domain Callin SEO. Step by Step Implementation of Every On-Page Factor on Every Page SEO Analysis or Audit Reports Website Speed & Its Tools On-Page Optimizaion
- 12. • What Is Link Building? • Types of Linking Methods. • Dofollow Vs. Nofollow • Link Building Guidelines • Page Authority • Domain Authority • Article Submission • Local Business Directories • Social Bookmarking • Question and Answers • Blogging & Commenting • Guest Blogging • Press Releases • Link Building Resource • Image Submission, • Document Submission Off-Page Optimization
- 13. What Is Local SEO? Importance of Local SEO Submission to Google My Business Completing the Profile Local SEO Ranking Signals Local SEO Negative Signals Citations and Local Submissions LOCAL SEO
- 14. DROP SHIPPING Introduction to Drop Shipping Theme Setup for Dropshipping Woocommerce Setup on Website Add the Paypal Account - Payment Gateway Install theAlidropship Plugin Add Product Categories, How to Add Product to Your Website Aliexpress Dropshipping Setting Pricing Rule in Dropshipping Theme Customization Home Page & Design Creating Product Categories & Pages Update Product Pages
- 15. E-commerce Development & Marketing Introduction to WordPress Ecommerce Options How to Install a WordPress Theme Ecommerce Plugins Installation Wocommerce Plugin Setup & Setting How to Add Product to Your Website Payment Gateway Setup Setup Product Categories & Pages General Store Setting Theme Customization & Design
- 16. Content Strategy for Ecommerce SEO Strategy for Ecommerce Social Media Strategy for Ecommerce Email Marketing Strategy for Ecommerce Products PPC Strategy for Ecommerce Remarketing Strategy for Ecommerce Retention Strategy for Ecommerce E-COMMERCE
- 17. INBOUND MARKETING What is Inbound Marketing? Why do we need it? Stages of inbound marketing Marketing- When sales meet marketing. Engaging Website visitors (the right place to put CTAs)
- 18. CONTENT CURATION What is Content Curation? Content Curation Tools? Impact of Content Curation How Content Curation helps in SEO
- 19. SOCIAL MEDIA
- 20. SOCIAL MEDIA What is social media? Social media platforms and uses Social media marketing Social media marketing Tools (Free and Paid) Benefits of Social media marketing Creating a social media strategy Creating a social media plan for a brand
- 21. Instagram Statistics How Brands Use Instagram Creating an Instagram Business Account Tour of Instagram App Instagram Marketing Strategy and Tips Picture Dimensions Filters on Instagram Use of Hashtags Popular Brands on Instagram INSTAGRAM MARKETING
- 22. Introduction to Instagram Advertising Types of Promotions Audience Targeting Advanced Audience Targeting Bidding Strategies Ad Format Ad Dimensions and Rules INSTAGRAM PAID MARKETING
- 23. Facebook Organic Facebook Account Setup Personal Account Properties Facebook Marketing Strategy Competition Analysis Facebook Business Page Setup Types of Business Pages Cover Photo Designing Increase the Likes on the Page Page Management Options Types of Posts and Statistics Dimension in Post Creative Posts Strategy User Engagement Metrics Facebook Group Facebook Marketplace FACEBOOK MARKETING
- 24. Introduction to Facebook Advertising Types of Promotions Audience Targeting Advanced Audience Targeting Bidding Strategies Ad Format Ad Dimensions and Rules Remarketing Campaign Strategy Pixel Setup Facebook Remarketing Setup Reporting and Analysis FACEBOOK PAID MARKETING
- 25. Benefits of Linkedin Network Create a Linkedin Profile Optimizing the Profile Recommendations in Linkedin Creating New Connections Creating Company Page Creating Showcase Page Customization of Page Posting Content in the Page Linkedin Groups Finding Jobs in Linkedin LINKEDIN MARKETING
- 26. Introduction to Linkedin Ads Types of Promotions How to Use Filters in Linkedin Audience Targeting Advanced Audience Targeting Bidding Strategies Ad Format Ad Dimensions and Rules Remarketing Strategy Conversion Tracking LINKEDIN PAID MARKETING
- 27. Introduction to Twitter Ads. Types of Promotions Audience Targeting Advanced Audience Targeting Bidding Strategies Ad Format Ad Dimensions and Rules Remarketing Strategy Conversion Tracking TWITTER PAID MARKETING
- 28. What Is Social Media Optimization? Smm Vs. SMO Benefits of Using SMM Social Media Statistics Why Use Social Media Marketing Social Media Strategy Dimensions in Posts SEO Analysis or Audit Reports SOCIAL MEDIA OPTIMIZATION
- 29. What Is Social Media Automation? Social Media Automation/ Management Tool Buffer/ Hootsuite/ Postcron Setup Connection with Facebook, T witter , Linkedin, Instagram, Etc. Add/ Remove Profiles in Tools Post Scheduling in Tools Performance Analysis SOCIAL MEDIA PAID AUTOMATION
- 30. Content Writing
- 31. CONTENT WRITING What is content writing? Blogs and Articles Insta Bios & Facebook About us Captions, CTA & Hashtag Research Website content Tweets and LinkedIn posts Quora Marketing (in detail)
- 32. Introduction to Quora Profile Creation on Quora Searching Relevant Content on Quora Building Links Through Quora Answering How to Rank Your Answers in Quora Quora Analytics Quora Ad Account Creation Quora Campaign Types Quora Ad Groups Quora Ad Copies Creation Reporting and Analysis QUORA MARKETING
- 34. How to Create a Design from Scratch Using Canva Quick Tips to Make Your Designs Look Good How to Choose the Dimensions for Your Design How to Create a Background for Your Design How to Add T ext,Images, and More How to Design Images for Social Media Posting Graphic Designing Using Canva
- 35. How to Choose a Template How to Add External Images and Video How to Add ExternalAudio How to Add Text in the Video Adding & Cutting Transition Effect in Video Całor Effects in Video Audio & Video Mixing Video Editing Using Online Tool
- 36. Personal branding How to build/Setup personal Social Account Benefits of personal branding How to increase personal brand to increase business Content Strategy for personal branding The personarbranding process Personal branding Case Study Personal Branding Using Digital Marketing
- 37. AD-Structure
- 38. Youtube SEO, AdSense and Analytics •How to Create a Youtube Channel • Youtube Keyword Research • Publish a High Retention Video • Youtube Ranking Factors • Youtube Video Optimization • Promote Your Video • Use of Playlists YOUTUBE ADSENSE •Basics of Youtube AdSense • How to Create Creator Studio in Youtube & Verify Your Channel • Increase Your Profitability Through Youtube Channel • Linking Google Adsense & Youtube AdSense • Different Types of Ads YOUTUBE ANALYTICS •Basics of Youtube AdSense • How to Create Creator Studio in Youtube & Verify Your Channel • Increase Your Profitability Through Youtube Channel • Linking Google Adsense & Youtube AdSense • Different Types of Ads
- 39. •What is Analytics? • Importance of Analytics for Business • Popular Analytics Software's • Key Performance Indicators [KPI] in Analytics (bounce rates,time on page / site,exit rate, conversion rate,engagement rate) • Introduction to Google Analytics • Installing Analytics Code in a Site •Analytics Account Structure • Interface Tour of Google Analytics • General Tools inAnalytics • Real-Time Reports • Audience Report •Acquisition Report • Behavior Report • Conversion Tracking - Goal Setting • Settings in Analytics GOOGLE ANALYTICS
- 40. Google Search Console • Introduction to Google Search Console • How to Install Google Search Console? • Search Appearance STRUCTURE DATA • Rich Result • Data Highlighter • HTML Improvements •Accelerated Mobile Pages • Google Index • Crawl • Security Issues SEARCH TRAFFIC • Search Analytics • Links to Your Site • Internal Links • Manual Actions • International Targeting
- 41. Making Money Via Google Adsense Basics of Google Adsense AdSense Property Verification Different types of Ads Increasing your profitability through Adsense Effective tips in placing video, image and text ads into your Website correctly Google Adsense Policy overview Apply for Adsense Account help
- 42. How Display Ads Works Benefits of Display Advertising Creating a Display Campaign Bidding Strategies Targeting Cption in Display Network Calculating ROI ONLINE DISPLAY MARKETING
- 43. Automation
- 44. Whatsapp Marketing Whatsapp Marketing Strategies Whatsapp Business Features Business Profile Setup Auto Replies How to Install Whatsapp Icon on Wordpress Website How to Setup One-Click Chat How to Set Up an Initial Message Whatsapp One-Click Testing on Site
- 45. SMS MARKETING & PUSH NOTIFICATIONS • Why SMS Marketing Effective? • How Does SMS Marketing Work? • Difference Between Promotional Campaigns or Transactional Messages? •Who Can Benefit from Using SMS Marketing? • Best Sites for Bulk SMS Marketing • SMS Marketing Tool Setup •How to Send Bulk SMS Using Tool • SMS Template and Report Analysis • How to Purchase Credits? • SMS Template and Report Analysis • How to Purchase Credits?
- 46. Understanding Lead Generation Business Why Lead Generation Is Important? Understanding the Landing Page Understanding Thank You Page Landing Page Vs. Website Best Practices to Create Landing Page Best Practices to Create Thank You Page What Is A/B Testing? How to Do A/B Testing? Converting Leads into Sale Understanding Lead Funnel LEAD GENERATION FOR BUSINESS
- 47. Offline Pitching Online Pitching Lead generation from Ads Freelancing approaches Marketing Offline Profile creation on Fiver , Upwork Affiliate Marketing Mobile Marketing
- 48. Introduction to Freelancing? How Does Freelancing Works? How to Grab Freelancing Projects How to Pitch a Client for a Project? Freelancing Templates / Proposals Freelancing Quotations / Pricing / Package How to Work on Freelancing Projects? Reporting and Suggestions Websites for Freelancing Project FREELANCING PROJECTS
- 49. What Is Affiliate Marketing How to Apply for Affiliate Marketing Network? How Affiliate Marketing Works Understanding the Dashboard How to Find Affiliate Niche Promoting Affiliate Products Top Affiliate Marketing Networks Methods of Promotions Affiliate Marketing Reports and ROI Affiliate Marketing Payment Models Best Resources for Affiliate Marketing Affiliate Marketing
- 50. ONLINE REPUTATION MANAGEMENT What Is ORM? Why We Need ORM Examples of ORM Generate ORM Report Areas to Analyze in Orm Search Engine Results What We Need to Do in ORM Monitor Search Results Monitor Complaint Sites Reviews Monitor Sites and Blogs Monitor Social Media Case Study Tools for Managing Reputation
- 51. Importance of App Benefits of Mobile App for Business App Creation Tool , Choose Relevant Layout Designing as Per Your Requirement How to Download Free Apk File Introduction to Google Play Console The process to Upload App in Playstore MOBILE APP CREATION
- 52. INFLUENCER MARKETING Influencer Marketing Introduction & Concept Benefits of Influencer Marketing Influencer Marketing Statistics Types of Influencer? How to find right influencer Online? How to Contact Influencer? Cost calculation for inflencer Influence Marketting Content Strategy Case Study
- 53. •What is Viral Marketing • How a Viral Campaign Works • Advantages of Viral Marketing • Content strategy for a Viral campaign • Monitoring and Analysis • Examples of Viral Marketing VIRAL MARKETING GROWTH HACKING • Growth Hacking Basics • Role of Growth Hacker • Customer Life Cycle • What is conversion optimization techniques • Growth hacking case studies
- 54. LET’S PUT WHAT YOU LEARNT TO PRACTICE 1 Month Compulsory Internship with Media Fleetblue and earn your certificate!