Digital marketing - intro
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Digital marketing involves creating awareness and promoting products or brands online through various electronic media channels. It includes strategies for promotion through email marketing, search marketing, social media marketing, mobile marketing, and more. Choosing digital marketing allows for increased accessibility of information, customer satisfaction, brand reputation growth, better return on investment and conversion rates. A career in digital marketing is open to those with basic computer and internet skills, and offers many job opportunities with an expected growth of 48% in digital advertising by 2016.
Digital marketing - intro
- 2. Agenda • What is Digital Marketing? • Digital marketing Channels. • Why choose Digital Marketing? • Scope of Digital Marketing. • Who can learn Digital Marketing? • Job Opportunities. • Tips to make a career in Digital Marketing.
- 3. What is Digital Marketing? • The practice of creating awareness and promoting a product or a brand online via the internet. • It is the process of generating and managing customers that is carried out through different forms of electronic media. • Includes creating different strategies, marketing plans and campaigns for the promotion.
- 5. Digital marketing Channels. Digital Marketing Email Marketing Search Marketing Search Engine Optimization Search Engine Marketing Social Network Marketing Social Media Optimization Social Media Marketing Mobile Marketing Affiliate Marketing
- 7. Why choose Digital Marketing? • Increased Internet Users. • Accessibility & availability of product information via internet. • Customer Satisfaction. • Builds Brand Reputation. • Generates Revenue. • Better ROI. • Better Conversion. • Cost-Effective.
- 8. Scope of Digital Marketing. • About 20-25% of the jobs job listings on LinkedIn are in the Digital Marketing related. • Growth of 48% in digital advertising is expected by 2016. *Source:http://www.urbanpro.com/
- 9. Who can learn Digital Marketing? • No specific pre-requisite. • Basic knowledge of Computer and Internet. • Basic skills on Microsoft office is an advantage, but not necessary.
- 12. Making a Career in Digital Marketing • It is all about building networks. • Get notified on recent updates in Digital Marketing. • Micro Study. • Attend Webinars/Events related to Digital Marketing. • Choose your Specialization. • Be Business-oriented.
- 13. Thank You!