DIGITAL MARKETING ppt by arshdeep shrivastava
- 2. INTODUCTION OF DIGITAL MARKETING • DIGITAL MARKETING IS THE MARKETING OF PRODUCTS OR SERVICES USING DIGITAL TECHNOLOGIES ON THE INTERNET THOURGE MOBILE PHONE APPS , DISPLAY ADVERTISING AND ANY OTHER DIGITAL MEDIUM
- 3. OBJECTIVE OF DIGITAL MARKETING INCREASE DIRECT SALES IMPROVE CONVERSATION PERCENTAGE OF RETURN VISITORS ORGANIC TRAFFIC
- 4. ADVANTAGE OF DIGITAL MARKETING • GLOBAL REACH • LOWERS COST • MEASURABLE RESULT • PERSNOLAIZATION
- 5. DISADVANTAGE OF DIGITAL MARKETING • SKILLS AND TRAINING • TIME CONSUMING • HIGH COMPETITION • SECURITY AND PRIVACY ISSUE
- 6. CONTENTS OF DIGITAL MARKETING • SEARCH ENGINE • CONTENT MARKETING • SOCIAL MEDIA MARKETING • AFFFILATE MARKETING • EMAIL MARKETING
- 7. SOCIAL MEDIA MARKETING •Content Creation: Developing engaging posts, images, videos, and stories that resonate •Community Engagement: Interacting with followers through comments,of community. •Analytics and Insights: Monitoring performance metrics to assess the effectiveness of campaig •Paid Advertising: Utilizing social media ads to reach a broader audience and achieve specific
- 8. DIGITAL MARKETING TOOLS • SPROUT SOCIAL • OFFERPOP • NANIGANS • EMMMA • MARKETTO
- 9. WHAT IS SEO •On-Page SEO: Optimizing content and HTML elements. •Off-Page SEO: Building backlinks and enhancing online presence. •Technical SEO: Improving website performance and indexing.
- 10. CARRER OPPORTUNITIES DIGITAL MARKETING MANAGER CONTENT MARKETING MANAGER SOCIAL MEDIAEXECUTIVE INBOND MARKETING MANAGER SEO EXPERT
- 11. WHAT IS SEARCH ENGINE OPTIMIZATIOR • Keyword research: Identifying the most relevant and high-performing keywords and phrases that potential customers are searching for. • On-page optimization: Optimizing website content, structure, and metadata (such as title tags, meta descriptions, and image alt text) to improve the site's relevance and overall user experience. • Technical optimization: Ensuring the website is technically sound, with fast loading times, mobile-friendly design, and proper implementation of technical SEO elements (e.g., site architecture, URL structure, robots.txt, sitemaps). • Link building: Acquiring high-quality backlinks (links from other reputable websites) to improve the site's authority and trustworthiness in the eyes of search engines. • Content creation: Developing and publishing valuable, informative, and engaging content that addresses the needs and interests of the target audience. • Local SEO: Optimizing a website's presence and visibility in local search results, particularly for businesses with a physical location or serving a specific geographic area. • Ongoing monitoring and optimization: Regularly analyzing the website's performance, tracking key metrics, and making adjustments to improve search engine visibility and user engagement.
- 12. CONTENT MARKETING • Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a targeted audience, with the ultimate goal of driving profitable customer action. • In the shortest point: • Content marketing is creating and sharing content to engage your audience
- 13. SOCIAL MEDIA MARKETING • Using social platforms to promote a business, product, or service. • Engaging with customers and building brand awareness on social channels. • Leveraging social media to drive website traffic, leads, and conversions.
- 14. PAY PER CLICK • Paid advertising on search engines and websites. • Businesses pay a fee each time their ad is clicked. • Used to drive targeted traffic to a website.
- 15. AFFILATE MARKETING 1.Earning commissions by promoting other businesses' products/services. Placing affiliate links on your website or content. 1.Getting paid when a sale or lead is generated through your referral.
- 16. EMAIL MARKETING • Communicating with customers/leads via email. • Sending promotional, informational, or transactional emails. • Building relationships and driving conversions through email.
- 17. WHAT IS SMM • Promoting a business on social media platforms. • Engaging with customers and building brand presence online. • Leveraging social media to drive website traffic and conversions.
- 18. MOST EFFECTIVE PLATFORM IN SMM • Facebook: One of the largest and most versatile social networks, great for building brand awareness, engagement, and targeted advertising. • Instagram: Highly visual platform well-suited for showcasing products, services, and brand content. Effective for reaching younger demographics. • LinkedIn: Professional-focused network ideal for B2B marketing, thought leadership, and networking. • Twitter: Fast-paced platform good for real-time engagement, brand monitoring, and sharing bite- sized content.
- 19. THANK YOU • ADDRESS --- DICS INNOVATIVES IN PITTAMPURA OPPSITE GULAB SWEETS • LINK DICS INNOVATIVES----https://www.dicsinnovatives.com/ • SUBMITED BY ARSHDEEP SHRIVASTAVA………………..