DIGITAL MARKETING PRESENTATION (PPT FILE)
- 1. DIGITAL MARKETING COURSE in PITAMPURA {BY DICS}
- 3. WHAT IS DIGITAL MARKETING? Digital marketing is the use of digital technologies and channels to promote and sell products or services. It involves strategies and tactics such as search engine optimization, social media marketing, email marketing, content marketing, and online advertising to reach and engage with target audiences. The goal of digital marketing is to effectively communicate with customers, build brand awareness, generate leads, and drive sales through the strategic application of various digital tools and platforms.
- 4. OBJECTIVES OF DIGITAL MARKETING INCREASE BRAND AWARENESS: Use digital channels like social media, content marketing, and search engine optimization to improve brand visibility and recognition among target audiences. GENERATE LEADS: Attract potential customers and capture their contact information (e.g., email addresses) through tactics like web forms, downloadable content, and online advertising. DRIVE WEBSITE TRAFFIC AND CONVERSIONS: Implement strategies to attract more visitors to a website and optimize the user experience to encourage desired actions, such as making a purchase or filling out a contact form. ENHANCE CUSTOMER ENGAGEMENT: Foster ongoing interactions and relationships with customers through social media, email marketing, and personalized digital experiences. IMPROVE CUSTOMER RETENTION: Nurture existing customer relationships and encourage repeat business through loyalty programs, cross-selling, and personalized content and offers. MEASURE AND OPTIMIZE PERFORMANCE: Leverage digital analytics to track the performance of marketing campaigns and activities, enabling data-driven decision-making and optimization. ACHIEVE MEASURABLE ROI: Demonstrate the tangible business impact of digital marketing efforts and justify continued investment in these strategies.
- 6. WHY TO OPT DIGITAL MARKETING? WIDER REACH: Digital marketing allows you to connect with customers globally, transcending geographical boundaries. TARGETED APPROACH: You can precisely target specific audience segments based on data-driven insights. MEASURABLE PERFORMANCE: Digital platforms provide robust analytics to track and optimize marketing campaigns. COST-EFFECTIVENESS: Many digital marketing tactics are more affordable than traditional advertising methods. IMPROVED ENGAGEMENT: Digital channels enable real-time interactions and building stronger customer relationships. INCREASED EFFICIENCY: Marketing automation tools can streamline tasks, improving productivity.
- 7. Is There Any SCOPE In DIGITAL MARKETING?
- 8. CAREER OPPORTUNITIES IN DIGITAL MARKETING!! Digital Marketing Manager: Social Media Manager: Search Engine Optimization (SEO) Specialist: Pay-Per-Click (PPC) Specialist:. Content Marketer: Email Marketing Specialist: Digital Analytics Specialist: Conversion Rate Optimization (CRO) Specialist: Digital Advertising Manager: Digital Marketing Strategist:
- 10. some BENEFITS of DIGITAL MARKETING: Accessibility: Digital marketing allows businesses to connect with customers globally, transcending geographical boundaries Personalized Approach: Personalization features allow businesses to deliver tailored content, offers, and experiences to individual customers. Improved Customer Engagement: Digital channels facilitate real-time interactions and two- way communication with customers. Businesses can build stronger relationships through engaging content and personalized experiences. Productivity: Marketing automation tools can streamline various tasks, improving overall efficiency and productivity. Adaptability and Agility: Digital marketing strategies can be quickly adjusted based on real- time data and changing market conditions. Businesses can test, measure, and refine their campaigns to stay ahead of the competition.
- 12. POINTS DIGITAL MARKETING TRADITIONAL MARKETING REACH AND TARGETING: Digital marketing allows for more precise targeting and segmentation of audiences. Traditional marketing has a wider, mass- market reach, but less targeted. INTERACTIVITY AND ENGAGEMENT: Digital marketing enables two-way interaction and engagement with customers. Traditional marketing is mostly one-way communication. MEASURABILITY: Digital marketing provides detailed analytics and data-driven insights on campaign performance. Traditional marketing metrics are often less precise, such as impressions or reach. COST-EFFECTIVENESS: Digital marketing often has lower upfront costs and allows for more cost-effective targeted campaigns. Traditional marketing can be more expensive, with higher production and distribution costs. FLEXIBILITY AND ADAPTABILITY: Digital marketing campaigns can be easily modified and optimized in real-time. Traditional marketing campaigns are less flexible and harder to adjust. DATA AND PERSONALIZATION: Digital marketing leverages user data to enable personalized and customized experiences. Traditional marketing relies on more generic, demographic-based approaches. MULTIMEDIA INTEGRATION: Digital marketing seamlessly integrates various multimedia formats (e.g., text, images, video, audio). Traditional marketing is often limited to a single medium (e.g., print, TV, radio).
- 13. CONTENTS of DIGITAL MARKETING SEARCH ENGINE OPTIMIZATION (SEO) SOCIAL MEDIA MARKETING CONTENT MARKETING EMAIL MARKETING PAY PER CLICK (PPC) AFFILIATE MARKETING MOBILE MARKETING VIDEO MARKETING
- 15. WHAT IS SEO ? SEO, or Search Engine Optimization, is the process of making changes to a website so that it appears more often and higher up in search engine results like Google. The goal is to help people find your site more easily when they search for relevant topics, which can lead to more visitors. This involves using specific keywords, creating high-quality content, and making sure the site is easy to use and navigate.
- 17. WHAT IS SMM? Social Media Marketing (SMM) is the practice of using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote a brand, product, or service. It involves creating and sharing content, engaging with followers, running ads, and analyzing performance to connect with your audience, build brand awareness, and drive traffic or sales. Essentially, it’s about leveraging social networks to reach and interact with potential customers in a meaningful way.
- 19. What is CONTENT MARKETING? Content marketing is a strategy where you create and share useful and interesting content— like articles, videos, or social media posts—to attract and engage your target audience. Instead of directly promoting your product or service, you provide valuable information that addresses your audience’s needs and interests. This helps build trust and relationships with potential customers, making them more likely to choose your brand when they’re ready to buy.
- 20. E-MAIL MARKETING
- 21. What is E-MAIL MARKETING? Email marketing is when businesses send emails to people who have shown interest in their brand. These emails can include updates, special offers, or helpful information. The goal is to stay connected with customers, promote products or services, and encourage people to take action, like making a purchase or visiting a website. It’s about using email to build relationships and keep your audience engaged with your brand.
- 23. What is PPC ? Pay-Per-Click (PPC) is a type of online advertising where you only pay when someone clicks on your ad. It’s a way to drive traffic to your website by placing ads on search engines or social media. For example, if you run a PPC ad for your business and someone clicks on it, you pay a fee. The goal is to attract potential customers and get them to visit your site or take an action, like making a purchase.
- 25. What is AFFILIATE MARKETING? Affiliate marketing is when you earn money by promoting someone else's products or services. You use special links to share these products on your website, blog, or social media. When someone clicks on your link and makes a purchase, you get a commission. It’s a way for you to make money by helping other businesses get customers.
- 26. MOBILE MARKETING
- 27. What is MOBILE MARKETING? Mobile marketing is a way of reaching people through their smartphones and tablets. It involves sending ads, special offers, or updates directly to their devices, using methods like text messages, app notifications, or social media. The goal is to connect with users in a personal and timely manner, making it easier for them to engage with brands and make purchases.
- 28. VIDEO MARKETING
- 29. What is VIDEO MARKETING? Video marketing is the use of videos to promote and grow a business. It involves creating and sharing videos to engage with your audience, showcase your products or services, and tell your brand’s story. These videos can be shared on websites, social media, or through email to connect with viewers, build trust, and drive more sales.
- 30. THANK YOU!! FOR MORE ENQUIRIES: Visit Us : 2nd floor, 20, 352, opp. Gulab Sweets, Kapil Vihar, Pitampura, Delhi, 110034 Call Us: +91-9711079947 Call Us: +91-9891045405 E-Mail : dicsinnovatives@gmail.com Website: https://www.dicsinnovatives.com By Anushka student of DICS (Pitampura)