Digital Marketing Priorities SlideShare
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The document outlines essential digital marketing priorities for 2017, emphasizing the need to optimize for mobile, perform digital audits, and enhance landing pages. It also highlights the importance of creating engaging content, utilizing social media and advertising, and measuring campaign impacts through analytics. The recommendations offer strategies for improving online visibility, increasing conversions, and staying competitive.
Digital Marketing Priorities SlideShare
- 2. 1. OPTIMISE FOR MOBILE In Oct 2016 Global internet use surpassed desktop for the first time. (StatCounter) Google’s mobile-first announcement tells us that they will begin to rank websites based on the mobile version. If your website isn’t responsive or the mobile version has less content than your desktop site, it’s time to take a good look at updating it.TOP PRIORITY FOR 2017 BrowserStack helps you to pinpoint any responsive or browser compatibility issues. Don’t forget to check mobile-friendliness and speed on Google Developer Tools.
- 3. 2. PERFORM A DIGITAL AUDIT A digital audit takes a look under the bonnet of your online profile, providing you with information about what’s working and what is not. Make small changes to your existing resources for an immediate impact to increase your online visibility. Take a look at NancarrowPartnerships.com for digital health checks. ROW ERSHIPS NANCAR PARTN
- 4. 3. OPTIMISE LANDING PAGES A great landing page illustrates your value and needs to be a good match for visitors expectations. Make sure you’re providing what you’ve promised! Tools like Unbounce can help with landing page optimisation.
- 5. 4. REVIEW CALLS-TO-ACTION BUY contact DEMO Click! Click! Click! Leading your website visitors to contact, sign up or purchase is what it’s all about! Be persuasive, create a sense of urgency and make it easy.
- 6. 5. PLAN YOUR CONTENT 18Friday A content plan is a great way to start the year. Think about important events in your industry and local to your customers, don’t forget company news and product launches. Create diverse content that is optimised and syndicated on relevant platforms. Plan for content on your website and on external sites, then think about how you’ll promote that content. Spelling and grammar errors erode trust. Use tools like Grammarly to help you create impeccable copy.
- 7. You’re bound to have some great content gathering dust somewhere. Take a look at your most popular pieces from the last year. Think about how you can re-purpose old content with new mediums; an article can be transformed into an infographic, video or SlideShare. 6. RE-PURPOSE OLD CONTENT Update it, optimise it, promote it!
- 8. 7. GET SOCIAL BRAND With over 2.5 billion active social media users worldwide you can’t afford to be silent. Invest some time building your community, attract relevant followers with great content, be authentic and engage in discussion. Tools like Hootsuite can help you to streamline your social media activity.
- 9. 8. INVEST IN SOCIAL ADVERTISING BRAND Those 2.5 billion social media users are waiting for you! If carried out properly social media advertising can convert very well. You can create very targeted campaigns to ensure you’re reaching the right people. Start small or get professional help from a marketing expert. Need some help managing those social ads? Take a look at AdsTool or Qwaya for management, automation and reporting.
- 10. 9. UPDATE EMAIL MARKETING With more emails being accessed on mobile devices, email overload and attention spans shrinking, we need to make an impact with shorter well branded messaging. Segmentation and personalisation produce better-targeted emails. Match your content to your clients and you’ll get more clicks and conversions. MailChimp, HubSpot or Marketo can help with your direct and automated marketing.
- 11. 10. CREATE AN INFOGRAPHIC An infographic is a great asset for your content mix. Make it well researched, beautiful and shareable. There’s some brilliant online tools like Canva and Piktochart to help. Not a creative type? Think about hiring a graphic designer.
- 12. 11. WRITE A WHITE PAPER Making a white paper part of your content strategy can be great for your profile. Show your customers and competitors that you’re the expert with a well researched and designed document. Don’t forget to spread the word! Share your white paper with authoritative websites in your industry.
- 13. 12. CHECK OUT THE COMPETITION Check out some great tools for analysing your success against competitors. Keeping an eye on your competitors can show you where you need to step up your game and give insights into what’s working for them...and could work for you!
- 14. 13. REVIEW PAID SEARCH MARKETING When you need instant web traffic in a competitive market place, the major search engines could be a great place to advertise. Keep a close eye on your campaigns, target your customers and make sure your landing pages are perfect. Relevant landing pages will help your conversions and keep costs down with to high quality scores.
- 15. 14. MEASURE THE IMPACT ROW ERSHIPS NANCAR PARTN nancarrowpartnerships.com Take a look at the results of all your hard work with Google Analytics. Then get back to work adapting your c a m paign to take adv antage of your new insights...