Digital Marketing Tutorial For Beginner
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The document outlines various aspects of digital marketing, including its objectives, types, and strategies such as SEO, SEM, social media marketing, content marketing, and email marketing. It highlights the importance of building brand awareness, customer relationships, and utilizing digital technologies for marketing. Additionally, it discusses tools like CMS and messenger automation to enhance marketing efforts.
Digital Marketing Tutorial For Beginner
- 2. Become a Digital Marketer Asif Ahmed Rakib Digital Marketing & SEO Expert asifahmedrakib@gmail.com
- 3. Agenda ● Marketing or Main Objectives of Marketing. ● Understanding of Digital Marketing. ● SEO & Website Better Ranking Factor. ● Understanding of Google AdWords (PPC) or SEM ● Paid Social Media Marketing (Facebook, Instagram & Youtube) ● Social Media Optimization (SMO) ● Content Marketing & Inbound Marketing ● Email Marketing ● Affiliate Marketing ● Messenger Automation (Chatbot)
- 4. Marketing The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" Simply Marketing means selling of goods and services to consumer and satisfying their needs.
- 5. Objective of Marketing ● Build Brand Awareness ● Launch New Products or Services ● Target Potential Customers ● Creation Customer Relationships ● Customer Satisfaction ● Increase Sales ● Improve Internal Communications ● Increase Profit
- 6. Digital/ Internet Marketing Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. 2 Type of Digital Marketing ● Online Marketing ● Offline Marketing
- 7. Type of Digital Marketing (Online) ● Search Engine Optimization (SEO) ● Search Engine Marketing (SEM) or PPC (Google Ads) ● Social Media Marketing (SMM) ● Social Media Optimization (SMO) ● Content Marketing (Website or Blog) ● Email Marketing ● Affiliate Marketing ● Messenger Automation Etc...
- 8. Type of Digital Marketing (Offline) ● Tv Advertising ● Radio Advertising ● SMS Marketing ● Sales Call ● Digital Billboard
- 9. Search Engine Optimization (SEO) Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
- 10. SEO Ranking Factors There are more than 200 signals these crawlers use to determine what a page is about, but here’s a breakdown of what Google search engines look for: ● Secured Sites (HTTPS vs. HTTP) ● Websites that are Mobile-Friendly ● Webpage Content Quality ● Webpage Content Length ● Optimize for Click Thru Rate (CTR) In the SERPS ● Page Speed ● Social Signals ● Quality Backlinks ● Optimized Images ● Domain age
- 11. Google Ads (PPC/ SEM)
- 12. Social Media Optimization ● Facebook ● Instagram ● YouTube ● LinkedIn ● Twitter ● Pinterest ● Quora (Q/A) ● Tumblr (Blog) ● Reddit (Q/A) ● Medium (Blog)
- 13. Facebook Campaign Planning (SMM) Awareness Consideration Conversion Campaign Funnel Objective Retargeting
- 14. Target Group (TG) Geographic: (Depending on the Brand) Age: (Depending on the Brand) Gender: (Depending on the Brand) Occupation: (Depending on the Brand) Interests: (Depending on the Brand) Behavior: (Depending on the Brand)
- 15. Facebook Ad Placement Type
- 17. Instagram Video Ads Can share videos up to 60 seconds long in landscape or square format and Stories video ads can only be 1-15 seconds long.
- 18. Content Marketing Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don't want, inbound marketing forms connections they're looking for and solves problems they already have. Inbound Marketing
- 19. CMS & WordPress CMS A content management system manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely. Example: Wordpress, Jhoomla, Magento (e-commerce) WordPress WordPress is a content management system based on PHP and MySQL that is usually used with the MySQL or MariaDB database servers but can also use the SQLite database engine.
- 21. Email Marketing Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
- 22. Affiliate Marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
- 23. Messenger Automation Chatbot Basically, a chatbot is a piece of automated messaging software that uses AI to converse with people. Bots are programmed to understand questions, provide answers, and execute tasks. From a customer's perspective, they're a friendly and accessible time-saver.
- 24. Any Question?