Digital Marketing Workshop

1. Siemens Hearing Solutions in association with Creative Ink presents: How to promote your business Online with Digital MarketingDigital Marketing WorkshopPresented by Gillian Fourie & Francois Brill www.creativeink.co.za/packages

2. AgendaWelcome.Traditional vs Digital Marketing.Why do you need a Website?The Digital Marketing Spectrum.Your Website.Search Engine OptimisationEmail Marketing.Social Media.MobileWho is Creative Ink and what can they offer?Various Packages to get you started.

3. Traditional vs Digital MarketingWhy should you market on the internet?It’s all about being connected!The internet has led to an increasingly connected environment, and the growth of internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines.

4. Rapid growth in digital marketing Very accessible & used by the broad population

5. Very cost effective & easy to update Traditional vs Digital MarketingDigital MarketingTraditional MarketingPrinted Newsletter mailed to a post boxDigital Newsletter emailed the an inboxOnce printed difficult to update

6. Takes time to deliver

7. Mail sometimes gets lost

8. Archives not readily available

9. Sharing is not encouraged

10. Saves time when producing content

11. Reaches the consumer in less time

12. Cost effective

13. Measurable

14. Sharing is encouragedWhy do you need a Website?Your website is your online shop frontA basic web presence is needed to stay ahead of your competition

15. Why do you need a Website?Advantages to a “brochure-ware” website:Cost Effective - Update on your own by means of a CMS

16. Your business is “open” 24/7

17. Increase your customer base - Very accessible and evens the playing field

18. Reach a new audience -A potential client who prefers to search for practitioners via Google

19. Allow for new methods of interaction - Two way communication is facilitated by feedback forms

20. Streamline your processes - News, announcement s, new products or services can be published to the website

21. Improve customer service

22. New marketing possibilities –New forms of advertising such as Google AdWords & Banner Advertising, EmailWhy do you need a Website?“A company or a professional without a website is like a salesman without his business card”

23. The Digital Marketing SpectrumSearch Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingYour websiteMobileSocial Media

24. Search Engine Marketing (SEM) &Search Engine Optimisation (SEO)Search Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingEmail MarketingYour websiteMobileMobileSocial MediaSocial MediaThe Digital Marketing Spectrum

25. The Digital Marketing SpectrumWebsite Design & DevelopmentA website forms the foundation of digital marketing

26. A solid foundation ensures stability, longevity & scalability

27. Enables you to show-off you expertise & solutions to existing & potential clients

28. Meet users needs = achieve your practice goals

29. Two options are available when developing a website viz.Static websiteORContent Managed Site

30. The Digital Marketing SpectrumStatic WebsiteA static website or “brochure site” is a website that is designed and developed in HTML and then hosted on any platform of your choice. Once the website is live, any changes would require a web designer or developer to edit, create and delete pages. Advantages:Disadvantages:Less cost involved

31. Simpler to create and host

32. Quick to download

33. Could cost you more in the long run depending on the frequency of the updates.

34. Dependent on the developer to fit your change request into their schedule.

35. Functionality can be limited – novel components may require additional developmentThe Digital Marketing SpectrumContent Managed WebsiteCMS stands for Content Management System. This allows you to handle all text and image updates on your website via a user-friendly application. A CMS would allow you to update web content from anywhere in the world. Advantages:Disadvantages:Not dependant on a designer with HTML knowledge updates

36. Changes are immediate

37. Cost effective in the long term.

38. The CMS is in constant development and as it gets new features you are automatically included in the upgrade without having to pay a cent.

39. Monthly costs are higher due to leasing the CMS and database hosting.

40. May be slower to download for users with low bandwidthSearch Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingYour websiteMobileSocial MediaThe Digital Marketing Spectrum

41. The Digital Marketing SpectrumSearch EnginesPeople are moving away from traditional printed directories when looking for a local service provider or practitioner. Search engines such as Google provide a very useful search facility. 

42. The Digital Marketing SpectrumWhy are Search Engines important?Search is goal orientated – people use search to find the things they want and need.

43. Search Engines are the doorway to the internet

44. To be found you have to be visible

45. Top of search = top of mind awareness

46. People trust services found via search

47. Many people have Google as their browser home page.The Digital Marketing Spectrum“The average website receives up to 80% of its new traffic from search engines.”80%

48. The Digital Marketing SpectrumWhy is Search Engine Optimisation important?SEO makes your website and its content attractive, relevant and visible to search engines such as Google

49. Very few people will look beyond page 2 of the search results returned.

50. SEO is a cost effective way of driving traffic to your website.

51. SEO is a long term investment.Search Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingYour websiteMobileSocial MediaThe Digital Marketing Spectrum

52. The Digital Marketing SpectrumEmail MarketingDigital marketing is not a once off design and development exercise but an ongoing process. It’s about building and maintaining a relationship with your clients and provides a cost-effective means of growing your client base.Email marketing is a form of direct marketing which utilises electronic means to deliver commercial messages to an audience.Advantages:Extremely cost effective due to a low cost per contact.

53. Highly Targeted.

54. Customisable on a mass scale.

55. Completely measurable.The Digital Marketing SpectrumTypes of Email MarketingQuick Announcements

56. Email Newsletters

57. Catalogue Emails

58. Press ReleasesThe Digital Marketing SpectrumIntroducing InkBoxInkBox is the Email Marketing tool of Creative Ink. InkBox allows you to effortlessly create and deliver Email campaign with analytics, allowing you to analyse and improve your results.InkBox enables you to:Create & Send Email campaigns

59. Manage Lists & Subscribers

60. Comprehensive Reporting & Analytics

61. Strategize & ImproveSearch Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingYour websiteSocial MediaMobileThe Digital Marketing Spectrum

62. The Digital Marketing SpectrumSocial Media

63. The Digital Marketing SpectrumSocial MediaAny form of media designed to be shared. One of the most commonly used and fastest growing social media platforms is Facebook

64. Many companies are starting to use these networks as a means of engaging with their clients.Using Social Media for marketingSocial media implies transparency, and requires authenticity from those who would deliberately use it for marketing. Social media has changed the traditional media landscapeFor example, many newspapers now publish their content online as well as in their print publications. Online, they can allow for instant commentary on their articles.Visit www.thetimes.co.za to see how one newspaper is using video online.

65. The Digital Marketing Spectrum“Social media is a marathon not a sprint… pace yourself.”

66. Search Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingYour websiteMobileSocial MediaThe Digital Marketing Spectrum

67. The Digital Marketing SpectrumMobile

68. The Digital Marketing SpectrumMobile MediaToday Mobile Marketing is one of the most effective means of connecting with your intended audience. There are several benefits associated with the utilization of mobile media above traditional forms of advertising:Personal

69. Accessible 24/7

70. Targeted

71. ViralSome interesting stats:70% of South Africans used the mobile internet to communicate with friends.

72. Over 30 million active cellphones – 75% of all South Africans aged 10 or over.

73. Over 10 million people connect regularly to the mobile internet.

74. Average Mobile click through rate between 1-2.5%, compared to an online click through rate of 0.3%.The Digital Marketing Spectrum“A rumour without a leg to stand on will get around some other way.”

75. Who is Creative Ink and what they can offerCreative Ink is a full-service digital agency establish in 2004, specializing in the domain of Web, Mobile, Social Media, Interactive Media and Digital Marketing. At Creative Ink, we believe in staying in tune with the latest developments in our area of expertise, thus enabling us to provide our clients with successful marketing campaigns.

76. Who is Creative Ink and what they can offerOur Services Include:OnlineWeb Design & DevelopmentInterface DesignInternet AdvertisingSearch Engine OptimizationMedia BookingInteractive MediaMultimedia PresentationsTouch screen interface design MobileMobile Site Design Mobile MarketingCampaign development – SMS & MMS Short code set-up and management Mobile Media buying & Artwork Design Provision of Analytics, reporting, and AnalysisEmail MarketingEmailer CampaignsElectronic NewslettersSocial MediaStrategic Social Media CampaignsCampaign Integration

77. Who is Creative Ink and what they can offerOur Digital Marketing StrategyDeliver an end result in line with the clients requirements, but also specific to what is happening in the industry. At Creative Ink we utilize all the available digital channels whether it be a website, mobile site, Email marketing campaign or social media strategy, as tools to accomplish the ultimate goal of any of these mediums – to be a marketing tool for your business.

78. Who is Creative Ink and what they can offerAll of the projects we take on follow a similar structured approach:

79. Who is Creative Ink and what they can offerStrategyGet to know the business and the market it operates in. Everything is built around your defined demographic of users. PlanWireframes, mock-up designs, and the planning of the information architecture are set in place. BuildBuilding phase involves putting all the plans into practice. Industry standards are applied to ensure it is the best implementation for our clients as well as ensuring the solution would be able to expand in future implementations. PromoteEmail marketing can be an effective channel for pushing users to your website and to create and maintain your relationship with existing customers. The most important step in any promotion is the ability to track, analyse and optimise.

80. Various Packages to get you startedEssentialChoose 1 of 5 professionally designed layouts, which we customize with your corporate identity.

81. Up to 10 pages.

82. 300MB storage.

83. Domain Registration. (www.yourwebsite.co.za)

84. Up to 5 Email Addresses. (name@yourwebsite.co.za)

85. 3 months hosting included. (R65 p/m after first 3 months)

86. Basic Search Engine Optimisation.

87. Installation of Google Analytics. (For tracking purposes)

88. Listing in Google’s Local Business Directory for Search Engine Optimisation.

89. Content changes quoted for separately per hour. R 5,999 once off R 65 per/m

90. Various Packages to get you startedEssential PlusChoose 1 of 5 professionally designed layouts, which we customize with your corporate identity.

91. Up to 10 pages – with the option to upgrade at any time.

92. 500MB storage.

93. Content Management System to update your website content.

99. Listing in Google’s Local Business Directory for Search Engine Optimisation. R 6,499 once off R 299 per/m

100. Various Packages to get you startedPremierCustom and Unique design for your website.

101. Up to 10 pages – with the option to upgrade at any time.

102. 500MB storage.

103. Content Management System to update your website content.

109. Listing in Google’s Local Business Directory for Search Engine Optimisation. R 7,499 once off R 299 per/m

110. If you are interested, here follows the process from planning to your final website.Register on www.creativeink.co.za/packages before 31 August 2010.1. Registration3. Design Phase4. Building PhaseFunctional Website on stage.Complete content document.&Send all relevant imagery, logos and corporate colours.Choose your package.Choose your template.Final tweaking of the content.Presentation of a home page and detail page layout.Website is launched.Revisions to look & feel.Sign-off of look and feel.Where to from here: Our process

111. Siemens Hearing Solutions in association with Creative InkThank YouFor further information go to: www.creativeink.co.za/packagesDigital Marketing WorkshopPresented by Gillian Fourie & Francois Brillwww.creativeink.co.za/packages

Digital Marketing Workshop

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Digital Marketing Workshop