Digital Master Bhive
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The document discusses the significance of digital transformation in businesses, emphasizing the integration of digital technologies to enhance customer experience and operational efficiency. It highlights the necessity for businesses to adopt an outside-in approach by focusing on customer needs and developing strategies to remain competitive in the evolving digital landscape. Key examples include the shift in industries like banking and manufacturing towards digital solutions to drive growth and customer engagement.
Digital Master Bhive
- 1. The making of a Digital Master Mahesh Kolar Dell Digital Business Services mahesh_kolar
- 3. Digital Transformation “The strength of digital technologies – social, mobile, analytics and cloud - doesn’t lie in the technologies individually. Instead, it stems from how companies integrate them to transform their businesses and how they work.”
- 4. Babolat: Play and connect racquet ITF approved the 31st rule of tennis: Use of player analysis technology to record/store information. Accelerometer & gyroscope sensors, digital microprocessor, Bluetooth, and a battery < 15 grams Tennis without data will not be possible, in the future.
- 5. Blurring of the Physical & Digital Worlds
- 6. See what others can’t see Time to first oil in exploration Use of image interpretation Handling big data Modeling & Optimization Review Typical offshore exploration well ~ $200m Going digital helps reduce the risk of failure The Digital Oil Field
- 7. Timing the digital market: The triple tipping point
- 8. Surge Pricing, anyone? LOW PHONE BATTERY -> SURGE PRICING?
- 9. Being a Digital Leader Outside-in mentality leveraging customer trends Visionary Disruptive Adventurous Propensity for risk taking Challenge the norm Risk of inaction The art of Diplomacy Live and breathe Digital
- 10. Digital: Inside-Out or Outside-In? Managing a business and its underlying changes -> Under your control Leading digital change *within* the organization -> Under your control Technology revolutions impacting people and business -> Not under your control Case for taking a look at the radical changes taking place in the outside world first Outside-in approach it is..
- 11. Digital: Inside-Out or Outside-In? Managing a business and its underlying changes -> Under your control Leading digital change *within* the organization -> Under your control Technology revolutions impacting people and business -> Not under your control Case for taking a look at the radical changes taking place in the outside world first Outside-in approach it is..
- 12. Show - Don’t Tell The power of doing and showing Show the thing – Create an immersive experience Create a prototype of the solution when solving a problem
- 13. Creating direct relationships with consumers 1.Deliver value first. 2.Be open. 3.Be clear and consistent. 4.Create a mutually beneficial world. 5.Identify your true fans.
- 14. Customer is Key
- 15. The making of a Digital Organization Leveraging the above allows for room to play with the biz model Understanding and developing CX Customer Analytics (Physical + Digital) Experience Digitizing business process -> paperless Worker enablement thru collaboration Applying Analytics to the businessCore traits Customer Experience Operations Business Model
- 16. Customer Centricity With Digital Transformation the customer, rather than the technology, is in the driver’s seat, and this matters. Whoever owns the customer experience owns the customer relationship. Customer
- 17. Raising the Digital Quotient The case for a Chief Digital officer or Digital Czar Diagnostic to understand the impact of Digital Start with a customer journey or two and learn by doing
- 18. Digital Maturity Taking a wait and see approach to digital Beginners Digital transformation is happening but in a narrow area of the business Conservatives Doing everything digital at once but without a vision or roadmap Fashionistas Businesses that have successfully used technology to drive business. Think of Disney, Nike, Burberry Digital Masters Source: MIT Sloan Analysis
- 19. The case of Asian Paints Pre-Digital Known as a manufacturing company ~ 70 years Digital Home décor and design solutions brand Innovative web and mobile strategies Engage directly with consumers on the social space Pinterest and YouTube hugely popular channels Drive crowd-sourced inputs through social channels
- 20. Asian Paints – Colour Scheme Pro App
- 21. Pockets from ICICI Bank
- 22. Automotive Industry – Pre & Post Digital Traditional process
- 23. Automotive Industry – Post Digital
- 24. Serving banking customers through Digital The rate of defection reached an average of 28 per cent in developed countries and 47 per cent in developing countries. More than one-third of them bought a banking product from their primary bank’s competitors during the past year Many banks are taking advantage of this fact by creating leading-edge mobile banking applications to attract and retain customers Mobile has become the most-used banking channel in 13 of 22 countries, and accounts for 30 % of all banking transactions worldwide. . Defection to competition Existing Bank
- 25. Core competencies to master Digital disruption Rally support around a digital vision and strategy execution Selecting core technologies, setting global user experience (UX) standards and defining high level customer journeys. Optimize digital touch points to drive revenue growth Leverage social media, mobility, cloud services and analytics to drive operational efficiencies Strategic OperationalTransformational Embed digital skills and competencies across the business Training and education to line of business teams
- 26. The making of a Digital Master A primer for the Individual
- 27. Reboot / Recycle anyone?
- 28. The coming of the digital natives
- 29. Digital Mastery ≠ Mastery of Digital Tools
- 30. The role of Social Media in Politics
- 31. You’re being scored! IMAGINE a world in which we are assigned a number that indicates how influential we are. This is not science fiction. It’s happening to millions of social network users. Source: STEPHANIE ROSENBLOOM, NY Times Influence & Social Grading Ratings are public and available for the world to see May start featuring on resumes in the future
- 32. What’s your Klout score? The Klout score is a number between 1 to 100 that represents your influence. The more influential you are, the higher your Klout score. https://klout.com/home 90 77 77
- 33. Staying relevant in a Digital World Power of innovation and empowerment Life’s a pitch, deal with it Consumers are everywhere, and a digital- first lot now If you don’t start to live and breathe with a digital-first posture, you could become obsolete
- 34. Staying relevant in a Digital World Take on Short and Impactful initiatives Act squiggly. Dream & Act BIG
- 35. Digital platforms shaping movements Individual Society
- 36. Adopting a Digital first posture Humanity – be a real person behind the keyboard and username Get familiar with the latest tools and technologies Understand social scoring and use tools to understand our sphere of influence
- 37. Interesting times of great opportunity ahead and yet scary at times Consumers today are more connected, more informed, and getting smarter. We’re in the middle of a technological revolution, the era of Digital Transformation . Do you want to be employable in the next 5 years?
- 38. The case for disruption If you don’t disrupt yourself, somebody else will. And at the end of the day, it’s better that we do it than somebody else does it.
- 39. How do you wish for your brand to be perceived?Thinking Audit your online presence, set up google alertsAudit Personal website, best way to rank for your nameWebsite Add value to your audienceValue Be purposeful in what you share, and be strategic Purpose Associate with other strong brands Association Define your story clearly with a strong narrative Reinvent Building a Digital presence and brand
- 40. Recap Text Text Text Drive and create opportunities to embrace more and more moments of collaboration. Our careers will no longer track in a linear fashion – instead, they will be squiggly (twist & turn) It’s the time to take chances, and not get too comfortable with letting things be. Case for a reset, getting over any lazy mentality Be the perpetual entrepreneur – start thinking like one at your workplace as well. • Don’t be afraid of thinking big.
- 41. THANK YOU, BHIVE! Mahesh Kolar