Digital Matters 2015 Event Information
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The document provides information about the Digital Matters conference, which brings together online content creators, digital entertainment industry professionals, and fans to discuss business opportunities in the online video ecosystem and innovations in digital entertainment. The conference includes sessions on content strategy, storytelling, and esports trends, and also features workshops and meet-and-greets with popular YouTubers to provide learning and networking opportunities. It is organized by Branded Matters, an events agency focused on growing the media, sports, and entertainment industries in Asia.
Digital Matters 2015 Event Information
- 2. Have you heard of Alfie Deyes and Marcus Butler? These vloggers are a new breed of celebrity, largely out of the eye of traditional media, but who manage to capture the rapt attention of millions of teenagers. What are the business opportunities around these influencers and the online video ecosystem? Digital Matters is where online content makers, the digital entertainment industry and fans come together to innovate the future of online entertainment. video matters, digital fans matter and superfans matter the most.
- 3. it’s for the industry Digital Matters conference programme has been designed for: ● Video platforms ● Broadcasters and content makers ● Digital distributors ● Existing, online content creators ● New, aspiring creators ● Global and regional MCNs ● Brand marketers ● Creative and media agencies ● Software and tech solutions
- 4. For budding content creators, here is your chance to learn how to make a career out of making videos at the Digital Matters University! Join our interactive one-day workshop to learn from successful Social stars and industry mentors. Details are being finalized. it’s for creators
- 5. It’s Superfan Friday! Come to our Meet & Greet with Marcus Butler and PointlessBlog’s Alfie Deyes to hear how they did it! Join in some conference sessions and spend the afternoon with Alfie and Marcus. it’s for superfans
- 6. who has attended Digital Matters in the past? Industry Sectors
- 7. This two-and-a-half day event is one part conference and one part workshops for those in the entire value chain of the digital entertainment industry.what is the format?
- 8. for the industry Thursday 3rd Dec: Going Behind the Streams Conference Part 1 Focused on the business side of online video, Part 1 of Digital Matters conference will examine the new business models that are being driven by consumption of online content. ● Examining the (r)evolution: Understanding the digital native in the big picture ● How influential are the influencers? Where is the MCN sector and their creators’ heading? ● “The revolution is not being televised”: Online integration of brands, influencers and authentic content ● What’s up next? What platforms are out there?
- 9. for the industry Friday morning 4th Dec: Up your content game Conference Part 2: Focused on the Creatives who are behind the videos on TV and online, Digital Matters conference Part 2 will feature discussions around the fundamentals of great content. ● Show me the love: How do you build a content strategy that keeps fans coming back? ● Tell me a story: What content do people want to watch? ● The Future of eSports: Current Trends and Predictions for the World's Hottest Sport
- 10. for the industry and superfans Friday afternoon 4th Dec: Superfan Friday! Conference Part 3: It’s Superfan Friday! The industry has spoken but shouldn’t we hear from the most important part of the value chain, the CONSUMER? A unique interactive B2B2Fan session with YouTube stars and their fans ● With 10 Million Youtube subscribers between them we are bringing Social Stars Alfie Deyes and Marcus Butler (haven’t heard of them? ask a teen) together with 300 of their biggest and noisiest fans for a money can’t buy experience in Singapore. ● Superfan Friday will demonstrate the power and influence of the new Hollywood A-Lister.
- 11. The Digital Matters University (DMU) aims to inspire the next generation of content creators. Young creators (aged 13-20) will get a unique chance to learn how to commence their own creator journeys. Held in the form of fun and highly interactive sessions, the Digital Matters University is a hands-on Creator to Creator learning approach, providing budding young talent with the opportunity to be mentored by international stars and to learn how to produce quality online content from “behind the streams”. for the creators
- 12. We have already received pledges of support for the event and formation of an Advisory Board from brands, agencies, MCNs, digital platforms, broadcasters, social marketers and content aggregators including the following companies: advisory board
- 13. Branded designs, sells, markets and produces amazing B2B and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest. Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore. Branded Matters Kelly Yau – Speakers & Programme Content kelly.yau@branded.asia Scott Munro - Sponsors scott@branded.asia