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Digital Media Workshop
- 1. Leveraging Digital Media Workshop
- 2. Workshop Agenda - 3 Hour 9.00 intro - What is digital media? 9.30 Exercise 1 - Where are you on the Digital Media Scorecard? 9.50 Demo 10.00 Exercise 2 - Who are your digital media consumers? 10.30 Break 10.45 Demo 11.00 Exercise 3 - Onramps to and offramps from your campaign & participating outside your website. 12.30 - Questions
- 3. Mick Liubinskas Idisian Web Garage Internet strategist Technology Community Money 15 Years in Tech IBM Virgin eCoast.com.au Kazaa My Digital Media Liubinskas.com/blog Twitter.com/liubinskas Flickr.com/adwentures Skype mliubinskas Tangler.com/forum/mick Facebook Mick Liubinskas World of Warcraft Azeroth: binskas
- 4. “From this year, we want to…”
- 5. “ From this workshop I want..”
- 6. Intro: What is Digital Media? Anything on computers, mobiles, games, TV’s, DVD’s, watches, MP3 players….. Email, browsing, music, videos, chatting, shopping, researching. http://www.flickr.com/photos/trommetter/28495540/
- 7. A New Media Map What’s different? Fast Cheap Accessible Decentralised Democratic Flexible Rapidly changing And MASSIVE! From http://informationarchitects.jp
- 8. Massive: Size and Change eBay 14 Million auctions Wikipedia 6 Million articles 50 languages YouTube 100 Million videos Warcraft 8 Million players http://technobabble2dot0.wordpress.com/2007/07/31/social-media-maps/
- 9. Demo Twitter? Tell them some news Reactions Ask questions
- 10. 1. Where are you now? Do you have: Website Forum Blog Wiki Social networks User Group Promo page Twitter Do you: Answer emails Let users submit content Unmoderated? Leaving up bad comments? Join conversations going on in other places about you, your industry, your community? Have someone responsible for this?
- 16. 2: Your Digital Media Customers Demographics Trends Fastest growing areas General vs specific groups Motivations
- 17. 2: Your Digital Media Customers Current Trends; More participation, less traditional media Higher expectations, lower tolerance More connectedness, more cliques More money, often more time, more things to do, not enough time to do them all More pace, less grace
- 18. Impact on Your Campaigns In 1965, 80% of 18-49 year olds in the USA could be reached with 3 60 second TV spots. (Jim Stengel, Global Marketing Officer, P&G) Today, 76% of US consumers think that advertisement don’t tell the truth. (Yankelovich Partners).
- 19. Who are your customers? Lifestyle Peers Access to devices Technical skill Culture Language - User - Purchaser - Influencers Age:
- 20. Their Motivations Pride or hide Social or private Business or pleasure Cheap or spend Participate or serve me Fast or slow Satisfaction or non-dissatisfaction
- 21. Demo Digital Media Flow RSS Website Blog
- 25. 3a. Onramps: Getting to you SecondLife Social Networks Forums Micro-media RSS Blogging Search Engine Optimisation Website
- 26. 3b. Offramps - getting from you Friends Remixing Embedding Sharing Linking Printing
- 27. 3c. Participating Social networks Events Micro-media Groups Forums Commenting
- 28. Rules of Participation Be real Be prepared for trouble Be patient Be open Be yourself Be a team Be nice
- 29. Did we achieve your goals? Review goals Other avenues
- 30. Questions? What if I…? What about ____ ? But isn’t it …? How do I…?
- 31. Contact Me Mick Liubinskas [email_address] liubinskas.com/blog 0422 56 42 48 Special offer 1 hour workshop with your team
- 32. 4. Particpating in the Social Web Creating personalities Should I use my brand or our people? Do’s and don’ts. Building social applications
- 33. Question time Leave lots of time for questions. Encourage group answers.
- 34. 5. 2008 Plan Write down specific things you’re going to do? This is a wrap up Find out where we are and where we want to go. Find out who of our customers use social media What onramps and offramps should we be using? Start participating
- 35. Follow Up How can we offer them more as a follow up. Books to read Sites to visit People to talk to Events to attend How do we offer more services? Handout Details Specific offer for 3 day workshops.
- 36. Victoria University - Contact Us
- 37. Activities from similar workshops # Learn exactly how to design viral growth features into a site or service by triggering network effects # Explore cutting edge new business strategies including harnessing collective intelligence and cost-effectively servicing The Long Tail # Review distilled case studies of successful Web 2.0 companies such as YouTube and MySpace # Explore how to turn products into open platforms and the entire Internet into a distribution channel # Apply the design patterns and business models of Web 2.0 in fast-paced hands-on lab exercises * What Web 2.0 is * What are the main Web 2.0 sites * How to use Web 2.0 in your organization * Where Web 2.0 can be applied * And future uses for Web 2.0 in your industry