![Yang Bin’s Digital Presentation topic:
Launchpad
Source: [http://uk.novationmusic.com/launch/launchpad#]](https://image.slidesharecdn.com/digitalpresentation1yangbin-160111235751/85/Digital-presentation1-yangbin-1-320.jpg)
![Marketing and Branding
Source: [http://uk.novationmusic.com/launch/launchpad#]](https://image.slidesharecdn.com/digitalpresentation1yangbin-160111235751/85/Digital-presentation1-yangbin-2-320.jpg)
![Source: [http://uk.novationmusic.com/launch/launchpad#]
Marketing and Branding](https://image.slidesharecdn.com/digitalpresentation1yangbin-160111235751/85/Digital-presentation1-yangbin-5-320.jpg)
![Technological Affordances
Source: [http://uk.novationmusic.com/launch/launchpad#]
RGB technology allows us to light LED’s in almost any colour you
can imagine. What this means is that your Novation RGB device
will light up to match the colour of your clips in Ableton Live. Now
you can see at a glance which clips are loaded, playing and
recording.](https://image.slidesharecdn.com/digitalpresentation1yangbin-160111235751/85/Digital-presentation1-yangbin-6-320.jpg)
![Technological Affordances
Source: [http://uk.novationmusic.com/launch/launchpad#]](https://image.slidesharecdn.com/digitalpresentation1yangbin-160111235751/85/Digital-presentation1-yangbin-7-320.jpg)
Digital presentation1 yangbin
- 1. Yang Bin’s Digital Presentation topic: Launchpad Source: [http://uk.novationmusic.com/launch/launchpad#]
- 2. Marketing and Branding Source: [http://uk.novationmusic.com/launch/launchpad#]
- 3. Marketing and Branding Exclusive Features: Hands-on control Focus on your music Grid flexibility Control Max for Live Take it anywhere https://www.youtube.com/watch?v=KL3222pRLbU
- 4. Marketing and Branding Official promotion： https://youtu.be/pou7MDy2mw0
- 6. Technological Affordances Source: [http://uk.novationmusic.com/launch/launchpad#] RGB technology allows us to light LED’s in almost any colour you can imagine. What this means is that your Novation RGB device will light up to match the colour of your clips in Ableton Live. Now you can see at a glance which clips are loaded, playing and recording.
- 7. Technological Affordances Source: [http://uk.novationmusic.com/launch/launchpad#]
- 8. Technological Affordances How to use it? Here is a really clear and understandable tutorial video list: https://www.youtube.com/playlist? list=PLKw0bc1wG1aeP2VkcoASXbcOqo6VxCQiZ
- 9. User experiences The forums of Launchpad were set up in different countries that have gathered many kinds of users, they can use the forums to share and hunt their inspirations. http://forum.novationmusic.com/
- 10. User experiences http://abletive.com/ (Chinese forum) Tutorial videos Lessons music video resources shopping set up others
- 11. User experiences In these forums, there were bulk of excellent showcases ,eg: https://www.youtube.com/watch?v=nWs5f7VJ9GM (stop at 0:34)
- 12. User experiences Other way of using Launchpad: Some musician use Launchpad as a game machine, this function is not the general. However, they explored Launchpad in an interesting ways. https://youtu.be/bk4G5eFlyko
- 13. Thank you!
Editor's Notes
- #2: The methods of music production gradually depend on the digital devices rather than the traditional musical instruments. Thus, today I will introduce you a type of digital device – Launchpad.
- #3: Launchpad is an electronic device that has 8x8 grid main button, using just by hands to play music.
- #4: For this electronic device, it is can be seen five main key features on the company official website. These main features totally concluded the benefits of this product, and also express the company’s evaluation and show the position of Launchpad.
- #5: This screenshot indicated the slogan of Launchpad in its official promotion video. Novation Company set up a page—NovationTV in the YouTube, there were many official advertisement videos and tutorial videos, in this case, costumers can select what videos they really need.
- #6: if users brought a Launchpad (hardware), they can receive the free register sequence of Ableton Live (software), this software worth 300 Euro.
- #8: The compatibility of Launchpad had the excellent performance. It can be recognized not only by Mac OS X 10.10 Yosemite, Mac OS X 10.9 Mavericks, but also Windows 8.1, Windows 8, and Windows 7. Besides, the USB socket also provides the power for Launchpad.
- #9: The Novation Company also depended on social media to express their technologies. For instance, in YouTube, there was a video introduction list to show the whole processes of using Launchpad.
- #11: Additionally, in China, it also had many people who are really into Launchpad. Thus, there were many Chinese forums of Launchpad, which were run by Chinese user communities.