Digital Proposal for Dandy
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The document outlines a social media proposal by Q Digitals for Dandy Qatar, focusing on strategies to enhance brand awareness and engagement through targeted content and community building on platforms like Facebook, Twitter, and Instagram. It highlights the importance of digital behavior in Qatar, specifically the high penetration of Facebook, and details the goals and metrics for evaluating social media success. Additionally, the proposal emphasizes leveraging customer interactions, growing follower counts, and converting social media engagement into sales.
![About Us
Wearea digital communicationsfirmfocusedondigitalbusinessandsocialmedia.
We help our clients, businesses and organizations, leverage the power of social media by
embedding social technologies into all their processes through a 4 pillars approach:
CommunicationEfficiency
Customer Experience
Connected Enterprise
CommunityEngagement
We provide services related to:
DigitalMedia Marketing | Website&MobileApps | AugmentedReality
| so·cial force |
[ attrib. ] your social business accelerator
QDigitals 4CE](https://image.slidesharecdn.com/proposal-dandy-160713104550/85/Digital-Proposal-for-Dandy-18-320.jpg)
Digital Proposal for Dandy
- 1. www.qdigitals.com Taking Creativity To The Next Level SOCIAL MEDIA PROPOSAL
- 2. 1. Introduction 2. The Proposal 3. About US Our Agenda
- 3. Commissioned: ICT Qatar Population studied: Online users in Qatar Sample: 1,000 adults. 500 Qataris. 500 non-Qataris Data Collection: CATI (Computer Assisted Telephonic Interviews) Interview Length: 15 minutes Understanding Digital Behavior in Qatar
- 4. Digital Media Usage in Qatar 97% 44% 46% 48% 39% 65% 7% 17% 92% 78% 38% 26% 13% 34% 1% 11% 82% 89% 30% 27% 10% 33% 10% 0% 0% 20% 40% 60% 80% 100% 120% WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums Qataris Arab Expats Non-Arab Expats
- 5. The Digital Audience- Qatar Very high penetration of Facebook in Qatar – Total population: 2.4 Million – Total Facebook population: 1.5 Million • Males: 1.1M • Females: 0.3M • Male to female skew is representative of the entire Qatar population, which is 75% males
- 6. 1. Introduction 2. The Proposal 3. About US Our Agenda
- 7. Understanding the Brand – DANDY DANDY QATAR What will make DANDY special on Social Media? - Comprehensive Extensive research results and useful health related content Expert advice on nutrition and benefits of dairy product Actively helping people by promoting better health and wellbeing through our products. - Modern Tips on food, diet and better hygiene Showcase production and distribution capabilities, product innovation, infrastructure and technology. - Supportive Dedicated social media support Promotions and product offers Customer service and product updates Establish as preferred Dairy and Ice-cream products supplier in Qatar. Provide consumers with premium quality, fresh products aimed at serving the society.
- 8. Related Social Media Communities
- 9. Social objectives for Dandy • Social needs to become a place of conversations around Dandy Products • From history to quirky facts – social to encompass all aspects • These elements will help the brand to: – Educate customers on various products from Dandy – Spread awareness about the nutritional value and benefits of Dandy products – Engage the audience with healthy eating habits, dairy products and helping them access information at Dandy Communities.
- 10. Communication Approach Building brand awareness about production and distribution section of Dandy Building visibility for different segments across web Increase eyeballs , queries, responses & website visits Engagement with audience on social media with tips, offers and promotions Establish market leader in dairy products related information in Qatar on social media
- 11. Social Media Approach Connect Collaborate Considerate Context Conversations 5 C's of Social Media Engagement Humanizing the Brand #Dandy Leveraging web categories, launching the “Engagement Channel” preaching opportunities, communicating while branding Dandy products and advantages!
- 12. Community Building and Development Primary channels - FB, Twitter and Instagram Aesthetic planning & design with interactive graphics on Social Media User-base building in Qatar region Focus content & information seed on different dairy related product items Create thought / knowledge leadership in related industry Propagate marketing communication on optimized social channels Showcasing user experience/testimonials through multimedia content Activity management and monitoring Activity promotion via social ads (Fb and Instagram)
- 13. Social Media Management Our ultimate goal is to achieve results from Social Media activities. However, in order to achieve these goals, we’ll make sure that our activities are efficient and focused on specific goals. Business Goals Social Media Goals Social Media Activities BusinessGoals Awareness Grow following Campaigns Content Boost engagement Monitor and engage Decision Win Sales Promote Offers Retention Brand evangelism Monitor for customer concerns Nurture relationships with VIP customers FB Fans Twitter Fans Instagram Fans
- 14. Community Engagement While these are not the only social media goals, here are ones that we commonly target during engagements. Grow social following and fan base Growing a following and fan base will help increase the reach for social media activities. It will increase the potential for virality to occur on popular posts, thus exponentially increases the audience for our messages. •We will create posts, marketing call-to-actions, and other ways to encourage fans to follow and like you. Increase engagement A high quality, targeted fan base will be open to engage with you, but finding the right types of posts and carefully planning an appropriate mix of promotional versus informative posts will critical to increasing engagement. •We will create and curate content which is engaging to your fans and ask them to engage Convert fans into leads Sometimes fans aren’t ready to buy just yet, but moving them along in sales funnel is our goal. Encouraging fans to register for a blog, free download, or event can grow leads and increase our options for contacting them later. •We will promote your lead generation pages and links on social media. Get sales Converting a social fan to buying customer is your ultimate goal, and all of our activities are designed to move customers down that path. •We will promote sales, discounts, special offers that lead to purchases, and where possible, track sales resulting from social activities.
- 15. Reporting and Metrics Quantitative monitoring report • Facebook analytics: Fans, interactions, comments, shares, likes, reach etc. • Application analytics: Number of times it was played • Twitter analytics: Number of tweets, RTs, followers, links on Twitter, participation in the contests • Instagram and YouTube analytics: Views, subscribers, comments, ratings Qualitative monitoring report • Facebook and seeding: Snapshots of conversations generated • Facebook analytics: Post quality, viral and organic reach • YouTube and Instagram analytics: Comments snapshots and ratings • Track comments and discussions • Discussions and conversations in forums, groups, Q&As, communities etc. • Feedback from people and influencers about the Al Ahli Hospital.
- 16. 1. Introduction 2. The Proposal 3. About Us Our Agenda
- 17. What do we do? We do Digital Marketing for medium to large sized businesses in Qatar. Founded in 2011 by an Indian, and backed by Jaidah Group. Our company is based in Doha, Qatar, so that we can provide a high quality service and more value for money in the region.
- 18. About Us Wearea digital communicationsfirmfocusedondigitalbusinessandsocialmedia. We help our clients, businesses and organizations, leverage the power of social media by embedding social technologies into all their processes through a 4 pillars approach: CommunicationEfficiency Customer Experience Connected Enterprise CommunityEngagement We provide services related to: DigitalMedia Marketing | Website&MobileApps | AugmentedReality | so·cial force | [ attrib. ] your social business accelerator QDigitals 4CE
- 19. Account Manager SEO Specialist Community Specialist Content Manager Artist/Designers Application Developers Reporting Specialist You. Us. Our relationship doesn’t need to be complicated. Let’s meet weekly Via Skype or GoToMeeting Our Team
- 20. Social Media Report Includes: • Impressions, Interactions and Followers • Follower demographics and locations • Performance of social advertising campaigns • Advertising spend report Social Listening Report Includes: • Brand mentions • Competitor mentions • Crisis and brand sentiment monitoring • Industry insights Website Report Includes: • Traffic and Conversions per Channel • SEO and CRO Issues and Actions • Heatmap Report to identify usability opportunities There is a lot to keep track of in online marketing. Client Dashboard Includes: • Work tracking • Editorial Calendar • Website metrics & KPIs • Social metrics &KPIs • Contacts &Leads • Campaign Approvals Reporting Our Secret Sauce
- 22. Presented by GETIN TOUCH robin@qdigitals.com Qatar +974 3352 7908