Digital publishing power point
- 1. DIGITAL PUBLISHING By Charlie Murphy
- 2. EXCELSIOR DIGITAL PUBLISHING LTD. If our publishing company, “Excelsior,” went into digital media, we would have to combine text, images, graphics, integrate video and audio, and make interactive elements in our products. These different digital conventions are needed for a variety of different types of publishing, including e-newspapers, e-magazines, e-books, DVD covers, flyers, etc. This presentation will focus on analysing how these convention are used in e-magazines and DVD covers.
- 3. TEXT ON DVD COVERS On DVD covers the text is an important part that helps promote the film. Not only does it tells us the name of the film, it also puts the name out in the public eye so that it will get noticed. Therefore it needs to be eye catching and original and digital publishing software can be used to make it creative in achieving its purpose. Font A font is a digital file that describes the typeface. It includes the size, weight, width and style of a type face The font for this DVD cover is really big to promote their new movie. You van see in this poster it takes up a large portion of the poster. There is also very small text for the billing block witch provides detail if you want to take a closer look . In addition the actors names are placed in a important position so that the stars that are in the film are highlighted to the viewers. Typography Typography is the design of the letters this is important because I the design can be adapted to make the product look appealing. The style of the font in The World's End poster has been adapted to match the genre the film that the poster is advertising. The font that they show us is in the style of an old English newspaper. It makes the film look like an action adventure set in the old times.
- 4. IMAGES ON DVD COVERS On DVD covers the images are also very important to sell the film. It gives the target audience a sense of what is going to be in the film. The cover will try to have a style which will appeal directly to people interested in that genre of movie. Images Digital publishing software can be used to create images. The images for this poster are interesting because it is showing flames. These show the genre of the film and suggest the film is going to be exciting. It helps promote the film to the target audience as it promotes that it is an action and adventure movie. Subjects/Objects On DVD covers the actors are usually placed in a important position and usually face the camera and this is because the DVD cover is trying to increase sales by showing off the stars in the film or is trying to promote new actors. This film poster has Simon Pegg, a well known comedian, at the front so people will immediately identify that this film will be a comedy.
- 5. TEXT AND IMAGE COMBINED Framing The framing for this cover is unique because it is showing a sign twisted. The words are part of the images because they are placed on a sign which is being burned. This combination of text and graphics are put together in a creative manner and would require skills in digital software such as Photoshop or InDesign or Illustrator
- 6. IMAGES ON E-MAGAZINES On DVD covers, posters and flyers there is a combination of text and image, but they tend not to need graphics, video or audio embeds, or interactive elements. However for digital media such as online magazines, online newspapers, and to some extent adverts , you will find within their product all of these things. Interactive Elements On the webpage lots of interactive links allow you to navigate easier through the webpage. Some of these links also link to and from other webpages. On the Kerrang! website you can see that you can download the bands albums and songs on your computer or smartphone. This is good for the Kerrang! company because they would take a cut out of the profit made. Video and audio Kerrang! Magazine for example have lots of links to pages about different music artists, which quite often will have a video or podcast of that band embedded. It will either be a promotional music video or a short documentary. They also have a function where you can stream their television channel directly from there website. This means the are able to avoid many of the costs of hosting a television channel and to gain more viewers by being accessible online.
- 7. INTERACTIVE ELEMENTS ON E-MAGAZINES Graphics Graphics are similar to images except they are often 3D or moving images, and encompass image processing. These graphics are used frequently in digital publishing media. For example, moving graphical adverts are embedded in the Kerrang! online magazine. Viewers can click on these and are redirected to the advertised product, which would be another source of revenue for Kerrang.