Digital Purchase Journey
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The document discusses consumer behavior in the digital purchase journey, highlighting that a significant percentage of individuals saw ads and engaged with different media before their purchases. It notes that many customers compared physical and digital versions of products, with varying preferences for where and how purchases are made. Key statistics illustrate the prevalence of digital engagement and the influence of advertising on purchasing decisions.
Digital Purchase Journey
- 1. Digital Purchase Journey 81% 69% Saw the movie before purchasing Played it Previously Considering buying physical book 39% Purchased SAW ADS FOR Physical version Considered purchasing the physical version 40% in living room 37% on a computer Digital version 38% 41% Saw Ads for 85% Watched it 85% digital retailers 44% 94% Heard the song 81% digital retailers with others 77% Played it ALONE 90% 55% Planned purchase Did NOT buy anything else Did NOT compare on TV at home Considered buying the physical version of the game Did NOT compare 56% Played it AT HOME 66% Read on eReader or tablet Bought on computer 62% 63% Planned purchase Spent <10 minutes during purchase 57% Bought at home 81% Listened on mobile device 58% Listened away from home 64% See what happens when research meets design at http://vitalfindings.com/we-do/visual-storytelling
- 2. Digital Purchase Journey SAW ADS FOR 81% Physical version Digital version 56% on TV before purchasing Considered purchasing the physical version 85% at home Saw the movie 39% Watched it Purchased 40% in living room 37% on a computer with others