Digital Retail to help SME using Productivity Programme
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The document outlines Singapore's commitment to fostering high-tech SMEs, particularly in the digital retail sector. It introduces 'Snap2Tell,' an augmented reality system designed to enhance shopper engagement through virtual try-ons and analytics. Additionally, it highlights strategies for personalized advertising and improved customer targeting to combat retail challenges.
Digital Retail to help SME using Productivity Programme
- 1. Confidential Technology Adoption Programme Digital Retail Dr Tan Guan Hong Director, Technology Snap2Tell
- 2. ConfidentialUpdated: 28/01/2017Pg 2 • Government is committed to supporting the growth of High-Tech SMEs in Singapore • Need to grow such SMEs. Our pool of Technology-based companies is still relatively small, comprising of just 7.4 % of all Enterprises • These SMEs internationalize relatively early in their development Singapore needs more high-tech, outward looking SMEs Minister for Trade and Industry Lim Hng Kiang 2 July 2014
- 3. ConfidentialUpdated: 28/01/2017Pg 3 Source : http://www.singstat.gov.sg/statistics/visualising_data/Singapore-Economy20052014.pdf SMEs Make up 99% of enterprises Employ 7 in 10 employees
- 5. Confidential Challenges in Retail Updated: 28/01/2017Pg 6 Falling sales
- 6. ConfidentialUpdated: 28/01/2017Pg 7 How to attract shoppers and bring them into the store ? Challenges in Retail
- 7. Confidential Solutions for Digital Retail • Snap2Tell • Virtual Try On • Shopper Interest Profiling & Analytics • Retail Data Analytics Updated: 28/01/2017Pg 8
- 9. Confidential Snap2Tell - Deployment Updated: 28/01/2017Pg 10
- 10. Confidential Snap2Tell - Deployment Updated: 28/01/2017Pg 11 Deployed forShowcased in
- 12. • An augmented reality hybrid mirror system that replaces the user’s clothes and accessories virtually. • Retailers’ Benefits – Efficient use of space by offering clothes digitally – Capturing crowd and traffic and enticing shoppers into retail store using eye-catching technology – Increasing sales and conversion rates by enabling shoppers to easily try on different new outfits and colours – Providing analytics on tried-on clothes, popularity of each design, users’ profile, and many more Virtual Try-On System
- 15. Confidential Unique Value Proposition I2R is both the creator and translator of ICM IPs Updated: 28/01/2017Pg 16 • Translate background IP (Ready-To-Go Virtual Try-On) belongs to I2R • Transfer IP to SME (AIT Technologies Pte Ltd) • Build capabilities within SME • SME ready to compete local & overseas Case Study:
- 16. Confidential Shopper Interest Profiling & Analytics • Analysing public social media for shopper interest profiling • Profiling based on photos shared on social media platforms, e.g. Facebook, Twitter, Instagram Updated: 28/01/2017Pg 17 Deployed for
- 17. Confidential Fashion Food Analysis & Categorization
- 18. Confidential Value Proposition Animals Art Kids Cartoons EventsFashion & Beauty Food Shopping Sports Travel Animals Art Kids Cartoons Distribution of types of photos shared Analysis 0 10 20 30 40 50 60 70 Actionable insights
- 19. Confidential Context & Location-aware Advertising & Marketing Updated: 28/01/2017Pg 20 Shopper’s shopping list Shopper’s location Shopper’s spending habits Dear Jane, There is a 20% discount off XYZ brand beauty product within 10 min walking distance. Use this mobile coupon to get a further 5% discount! Key scope • Enable personalised advertising • Mobile adverting • Customer segmentation • Multi-device access Value proposition to retailers • More effective reach of customers by sending targeted adverts to customers who are more likely to buy • Less reliance on mall advertising • Cost effective advertising vs mass media advertising
- 20. Confidential