Connected Retail: Running the Store with IoT
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The document discusses the integration of IoT technology in retail through various applications and examples, such as checkout-less shopping and smart dressing rooms. It highlights the benefits of operational performance optimization while considering costs, particularly with energy savings from lighting projects. Additionally, it mentions innovative technologies like 360-degree cameras for enhanced security and data analytics in store management.
Connected Retail: Running the Store with IoT
- 1. #ConnectedThings2017 Connected Retail: Running the Store With IoT
- 4. #ConnectedThings2017 Connected Retail: Running the Store with IoT Jumbi Edulbehram Regional President, Americas Oncam Kaynam Hedayat VP Product Mgmt. & Marketing Digital Lumens Sanjay Manandhar Founder& President Aerva Bill McBeath Chief Research Officer ChainLink Research MODERATOR Michelle Moulin CEO iZipline, LLC
- 5. #ConnectedThings2017 Bill McBeath Chief Research Officer ChainLink Research
- 6. © ChainLink Research 2017; All Rights Reserved Slide 6 Source: U.S. Dept. of Comm Online Sales as a Percent of Total US Retail Sales for 2006-2015 $7.2B 5.3%
- 7. © ChainLink Research 2017; All Rights Reserved Slide 7 Showro om Fulfillme nt Center Store Intellige Experie nce Reinventing the Store Expert ise
- 8. © ChainLink Research 2017; All Rights Reserved Slide 8 The Instrumented Store Video (Security/LP) POS (Financ e and Invento ry) Barcode (Inventory Management) RFID (Inventory Management) EAS (Security/LP) BLE (Marketing) Kiosk (Marketing) Traffic Counter (Store Operations) Wi-Fi (Store Ops, Marketing) Mobile/ Cellular (Marketi ng, Store Ops) Sensors
- 9. © ChainLink Research 2017; All Rights Reserved Slide 9 Siloed Store Integrated Store Video (Security/LP) POS (Financ e and Invento ry) Barcode (Inventory Management) RFID (Inventory Management) EAS (Security/LP) BLE (Marketing) Kiosk (Marketing) Traffic Counter (Store Operations) Wi-Fi (Store Ops, Marketing) Mobile/ Cellular (Marketi ng, Store Ops) Sensors
- 10. © ChainLink Research 2017; All Rights Reserved Slide 10 IoT in Retail Examples • Checkout-less shopping (Amazon Go) • Showroom business model (b8ta) • Smart dressing rooms (various pilots) • Promotion and display management (Macy’s, Meijer) • Omni-channel (DOM, store fulfillment, returns) • Real-time inventory, alerts, overhead RFID (pilots) • Store layout and planogram optimization (future)
- 12. March 2017 MIT Connected Things Sanjay Manandhar, Founder/CEO Aerva, Inc. manandhar@alum.mit.edu
- 13. 13 High Scale Retail Network • 2500 cooler door displays • Retail IoT with multiple sensors (temp, door open/close, product, proximity) & video-in • Interactivity Between Brand & Consumer • Dynamic Pricing • Demonstrated sales uplift
- 14. 14
- 15. Founded 2005, by MIT-alum in Cambridge, MA Modern cloud-based architecture designed to manage any digital endpoint anywhere World-class Customers Outdoor billboards: Outfront Media Retail Networks: Anheuser-Busch Social Media/Mobile: Beats-by-Dre Employee Communications: US Navy Customer-funded, high margin, high-growth Exit to Watchfire in July 2015 About Aerva 15 Beats By Dre Times Square Takeover
- 16. #ConnectedThings2017 Kaynam Hedayat VP Product Mgmt. & Marketing Digital Lumens
- 17. Fast Tracking the Path to IoT with Intelligence Overhead
- 18. © Digital Lumens 2017 IoT Value Proposition…at what cost? 18 • Gain insight and optimize operational performance • But at what cost? • Lighting projects subsidize IoT deployments with energy savings
- 19. © Digital Lumens 2017 Applications in Retail 19 Sense: Environmental Monitoring •Automated monitoring of temperature, relative humidity, and other environmental parameters Area: Space Utilization •How is your store really being used? Amp: Energy Management •Automated monitoring and control of any electrical load for energy optimization, preventive maintenance, and visibility into utilization Secure: Security •Monitor virtual zones for unauthorized occupancy
- 20. © Digital Lumens 2017 Applications in Retail 20 Track: Asset Tracking •Locate and track valuable assets •Tie to location services and targeted marketing campaigns Locate: Location Services •Location and way finding for customers and employees
- 22. • Oncam's 360-degree technology enables the coverage of large areas with a single camera • Fisheye cameras are discreet and unobtrusive • Multiple users can simultaneously look at different parts of the image • Users can move around in the image in live and retrospective modes 360 cameras can cover large areas 22
- 23. How does it work? Warped fisheye view Dewarped fisheye view Nothing is lost as all of the scene in the warped fisheye is being recorded all of the time, but the user can choose to view any area(s) of interest as dewarped views
- 24. From video to data I n O u t Counti ng Heat mapping Tracking Queuing
- 25. Mobility important for instant access to data and alerts 25
- 26. #ConnectedThings2017 Questions? Jumbi Edulbehram Regional President, Americas Oncam Kaynam Hedayat VP Product Mgmt. & Marketing Digital Lumens Sanjay Manandhar Founder& President Aerva Bill McBeath Chief Research Officer ChainLink Research MODERATOR Michelle Moulin CEO iZipline, LLC
Editor's Notes
- #7: http://us.media.fashionnetwork.com/m/ea60/8971/5cff/9eaa/92bf/2e8b/8802/afee/619f/cf4f/cf4f.jpg http://www.practicalecommerce.com/articles/133763-Dissecting-Amazons-2016-Financial-Performance For the full 2016 year Amazon realized $136 billion in net sales —a 27 percent increase over 2015 — with $94.7 billion, coming from products and the remainder coming from services. Net income showed robust growth of nearly 300 percent, increasing to $2.37 billion from $596 million in 2015. While AWS contributed only nine percent of net sales, it provided more operating income — $3.1 billion — than products and other services combined. This is because AWS is not burdened with the expenses of product sales such as shipping and warehousing costs. Shipping costs were a major contributor to Amazon’s 24 percent increase in expenses last year.
- #8: https://yourstory.com/2013/06/10-in-store-innovations-from-emerging-countries-the-future-of-retail/ Virtual shopping walls – have seen in subways in Korea, in stores in other countries (like New Delhi) Augmented reality – super-impose facebook likes on products, create a store where there isn’t one (like virtual shopping wall, except using phone … or AE glasses) http://www.theretailintelligence.com/wp-content/uploads/2016/05/retail-intelligence-fashion-truck.jpg – Fashion truck http://yourstory.in/wp-content/uploads/2013/06/pg12.jpg - Montblanc store http://www.theretailintelligence.com/the-best-retail-innovations/
- #9: http://vignette2.wikia.nocookie.net/clubpenguin/images/4/43/Security_Camera.PNG/revision/latest?cb=20131127192301
- #10: http://vignette2.wikia.nocookie.net/clubpenguin/images/4/43/Security_Camera.PNG/revision/latest?cb=20131127192301
- #15: Please make sure all fonts are the same (ariel on this one.)