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Presented by
Soroush Mohammad Ebrahim
2
Sensor devices are becoming widely available
- Programmable devices
- Off-the-shelf gadgets/tools
3
More “Things” are being connected
Home/daily-life devices
Business and
Public infrastructure
Health-care
…
Iot presentation
Iot presentation
Iot presentation
Iot presentation
IOT
“Things having identities
and virtual personalities
operating in smart spaces
using intelligent interfaces
to connect and
communicate within social,
environmental, and user
contexts.” OR
“A world-wide network of
interconnected objects
uniquely addressable, based
on standard communication
protocols.” (EPoSS 2008)
Iot presentation
Iot presentation
Iot presentation
IOT ECOSYSTEM
• A business ecosystem which comprises of the
community of interacting companies and individuals
along with their socio-economic environment, where
the companies are competing and cooperating by
utilizing commonly shared core assets related to the
interconnection of the physical world of things and the
virtual world of the Internet.
• The core assets may be in the form of hardware and
software products, platforms or standards that focus
on the connected devices, on their connectivity, on the
application services built on top of this connectivity, or
on the supporting services needed for the provisioning,
assurance and billing of the application services.
Iot presentation
FORECAST
• Within the M2M submarket, GSMA (2011) expects the main vertical
segments to be the following:
• Automotive (revenue opportunity USD 202 billion)
• Healthcare (revenue opportunity USD 97 billion)
• Consumer electronics (revenue opportunity USD 445 billion)
• Utilities (revenue opportunity USD 36 billion).
TRENDS
WHAT IS THE VALUE?
WHERE DOES IT COME FROM?
ARCHITECHTURE
ENDLESS OPPORTUNITIES
Iot presentation
Vertical Market Application Scenarios
Retail Automation & Integration / Overview
• Smart Shelf
• Smart POS
• RFID Solutions
• Monitoring & Tracking
• People counter
• Scanning and weight
control
• Smart Trolleys
• Payment systems
• Queue management
• Anti-theft systems
• Security & surveillance
• Vending and reverse
vending machines
• …
M2M Applications Everywhere in Retail:
Vertical Market Application Scenarios
Retail Automation & Integration / Many Shops & Services
Security &
Surveillance
Smart Shelf
Smart Cashier System
People
Traffic
Analysis
Vending
Machines
RFID
RFID
Transportation
Logistics
Shop
Services
Gateway
M2M Integration
Platform
Vertical Market Application Scenarios
Retail Automation & Integration / Many Shops & Services
Retail
Services
Gateways
Shop
Future
Data Services
Future
Data Consumers
Services
Agencies
Dashboards
Alerts
Device
Management
Diagnostics
Prognostics
Location Based
Services
Suppliers
Security
New
Features
Security &
Surveillance Transportation
Logistics
M2M Integration
Platform
Surveillance
Edge Controller
Vending Machines
Kiosk
Application
Focus Group
Testing
Stock / Shelf
Monitoring
Asset
Management
Retail Automation & Integration / Platform View
Vertical Market Application Scenarios
Counter
SMART HOMES
• Remote metering
• Significant reductions in consumption patterns due to the
possibility to remotely switch on the home appliances at off-peak
times with lower tariffs.
• Home automation allows remote control of home systems,
including heating, ventilation, and air conditioning (HVAC) systems,
lighting, and home appliances, such as washing machines and dish
washers.
• Home automation promises its users the possibility to reduce the
time spent on routine tasks, accompanied by the convenience, cost
reduction and peace of mind.
• Home security
• Another set of applications may trigger an alarm whenever a
valuable object (wallet, laptop) leaves the home without
authorization.
Iot presentation
TRANSPORTATION &
LOGISTICS
Iot presentation
Iot presentation
Iot presentation
32
Motion sensor
Motion sensor
Motion sensor
ECG sensor
Internet
INSURANCE
• Young and middle-aged people could receive
sensors to monitor certain key parameters and
these parameters would be analyzed by
medical experts periodically.
• Customers and users will receive information
about warnings concerning certain
parameters and proposals how to reduce
them and improve one’s health status.
Iot presentation
IoT-adapted manufacturing processes
• In IoT-adapted manufacturing processes (with situation-aware
smart machines and robots), manufacturing lines can
customize products during the production process.
• This is cheaper, more flexible, and there is less need for
human interaction.
• This also facilitates decentralization of business processes to
decrease the complexity of supply-chain processes.
• The customers are owners of production lines, warehouses,
automated storage facilities, or similar.
• Systems need to be set up by B2B partners, so B2B channels
are used to reach customers.
• Focal actors in this business model would be the producers of
smart supply chains and robots or machines for supply chains
Iot presentation
BUSINESS MODELS DOMAIN
Iot presentation
Iot presentation
CONSIDRABLE FACTS!
• Inter-industry and inter-ecosystem opportunities and trends
• Co-opetitive opportunities for value co-creation and co-
capture
• Opportunity triggering technologies within existing businesses
• Creating and seizing an opportunity in becoming the IoT
market makers
• Bundling things with easy-to-use-and-adopt services
• Providing smart solutions addressing the end-user’s needs,
wants and desires
• Identifying the compelling value proposition, especially
regarding price or efficiency.
CHALLENGES!
LEGAL,ETHICAL,POLITICAL,SOCIAL
QUESTIONS?
THANKS FOR YOUR ATTENTION!

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Iot presentation

  • 2. 2 Sensor devices are becoming widely available - Programmable devices - Off-the-shelf gadgets/tools
  • 3. 3 More “Things” are being connected Home/daily-life devices Business and Public infrastructure Health-care …
  • 8. IOT “Things having identities and virtual personalities operating in smart spaces using intelligent interfaces to connect and communicate within social, environmental, and user contexts.” OR “A world-wide network of interconnected objects uniquely addressable, based on standard communication protocols.” (EPoSS 2008)
  • 12. IOT ECOSYSTEM • A business ecosystem which comprises of the community of interacting companies and individuals along with their socio-economic environment, where the companies are competing and cooperating by utilizing commonly shared core assets related to the interconnection of the physical world of things and the virtual world of the Internet. • The core assets may be in the form of hardware and software products, platforms or standards that focus on the connected devices, on their connectivity, on the application services built on top of this connectivity, or on the supporting services needed for the provisioning, assurance and billing of the application services.
  • 14. FORECAST • Within the M2M submarket, GSMA (2011) expects the main vertical segments to be the following: • Automotive (revenue opportunity USD 202 billion) • Healthcare (revenue opportunity USD 97 billion) • Consumer electronics (revenue opportunity USD 445 billion) • Utilities (revenue opportunity USD 36 billion).
  • 16. WHAT IS THE VALUE?
  • 17. WHERE DOES IT COME FROM?
  • 21. Vertical Market Application Scenarios Retail Automation & Integration / Overview • Smart Shelf • Smart POS • RFID Solutions • Monitoring & Tracking • People counter • Scanning and weight control • Smart Trolleys • Payment systems • Queue management • Anti-theft systems • Security & surveillance • Vending and reverse vending machines • … M2M Applications Everywhere in Retail:
  • 22. Vertical Market Application Scenarios Retail Automation & Integration / Many Shops & Services Security & Surveillance Smart Shelf Smart Cashier System People Traffic Analysis Vending Machines RFID RFID Transportation Logistics Shop Services Gateway M2M Integration Platform
  • 23. Vertical Market Application Scenarios Retail Automation & Integration / Many Shops & Services Retail Services Gateways Shop Future Data Services Future Data Consumers Services Agencies Dashboards Alerts Device Management Diagnostics Prognostics Location Based Services Suppliers Security New Features Security & Surveillance Transportation Logistics M2M Integration Platform
  • 24. Surveillance Edge Controller Vending Machines Kiosk Application Focus Group Testing Stock / Shelf Monitoring Asset Management Retail Automation & Integration / Platform View Vertical Market Application Scenarios Counter
  • 26. • Remote metering • Significant reductions in consumption patterns due to the possibility to remotely switch on the home appliances at off-peak times with lower tariffs. • Home automation allows remote control of home systems, including heating, ventilation, and air conditioning (HVAC) systems, lighting, and home appliances, such as washing machines and dish washers. • Home automation promises its users the possibility to reduce the time spent on routine tasks, accompanied by the convenience, cost reduction and peace of mind. • Home security • Another set of applications may trigger an alarm whenever a valuable object (wallet, laptop) leaves the home without authorization.
  • 32. 32 Motion sensor Motion sensor Motion sensor ECG sensor Internet INSURANCE
  • 33. • Young and middle-aged people could receive sensors to monitor certain key parameters and these parameters would be analyzed by medical experts periodically. • Customers and users will receive information about warnings concerning certain parameters and proposals how to reduce them and improve one’s health status.
  • 35. IoT-adapted manufacturing processes • In IoT-adapted manufacturing processes (with situation-aware smart machines and robots), manufacturing lines can customize products during the production process. • This is cheaper, more flexible, and there is less need for human interaction. • This also facilitates decentralization of business processes to decrease the complexity of supply-chain processes. • The customers are owners of production lines, warehouses, automated storage facilities, or similar. • Systems need to be set up by B2B partners, so B2B channels are used to reach customers. • Focal actors in this business model would be the producers of smart supply chains and robots or machines for supply chains
  • 40. CONSIDRABLE FACTS! • Inter-industry and inter-ecosystem opportunities and trends • Co-opetitive opportunities for value co-creation and co- capture • Opportunity triggering technologies within existing businesses • Creating and seizing an opportunity in becoming the IoT market makers • Bundling things with easy-to-use-and-adopt services • Providing smart solutions addressing the end-user’s needs, wants and desires • Identifying the compelling value proposition, especially regarding price or efficiency.
  • 43. THANKS FOR YOUR ATTENTION!