Digital sales toolbox
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The document discusses how digital technology and social media are changing how businesses connect with customers. People are increasingly connected online and expect to engage with companies on their terms across various media formats. This has shifted power to consumers, who can now find information and provide feedback and reviews. The document advocates that businesses listen to consumers online and integrate their messaging across common social media platforms like Facebook and Twitter in order to engage customers where they spend their time online. It also discusses using digital tools to better understand the customer journey and using social media to generate demand and sales in addition to gathering customer insights.
Digital sales toolbox
- 4. Drives New Ways to do Old things Faster, better & Cheaper.
- 5. Business are cutting their marketing budgets and change the way how we do business and connect to people.
- 7. People are increasingly connected and empowered by digital technology (embrace all media formats)
- 9. Now mass market : a place to reach mainstream customers. Open 24/ 7 : people are connected and consuming WHAT, WHEN, and HOW they want it The same customers are online as in offline Consumer power has shifted : consumers look for information and are much better informed about brands/ services They also write, comment, advocate, criticize… : WOM buzz (word of mouth) Consumers are vocal and engaged online : are we listening to them ?
- 17. Social media belongs to people Time spent on social network and blogging sites growing at over 3x the rate of overall Internet growth. Online content is social currency: influencers increasingly earn friends and followers by circulating interesting digital content.
- 21. “Fishing where the fish are” Integration campaigns with common social solutions (tweet, Facebook, …) Optimizing functionalities Clear principles to ensure everyone is aligned (employees at Coke Corp. sign a letter) On facebook alone we’ve got: - 4.600+ photos - 95+ Videos - 500.000+ “likes” - 90.000+ comments
- 22. Push social marketing beyond customer intelligence to demand generation and sales Map their Customer's Journey to see from the “Outside In” the digital space
- 23. One of the forces of change concerns the shift of economic values moving from “stocks” of knowledge to “knowledge flows” Digital world exponential growth & economic downturn have an impact : The way the business world is connected & its performance in the long-run The knowledge of our clients about us The feeling of engagement of employees participate in new knowledge flows
- 38. Sharing status of our cafeteria. (info) to engage consumers Twitting and playing on real time via our digital signage. Use of web help desk as an added value to our services, but cheap and fast to deploy.