Digital smb youtube
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This document discusses how to create and customize a YouTube channel for marketing purposes. It explains that a channel provides a central URL, establishes your brand, and allows you to build a relationship with viewers. Key elements of a channel include featured videos, profile information, uploads and favorites. The document then outlines how to create a basic channel, customize its design and content, and choose video layout options. It also discusses using bulletins to engage subscribers and measuring channel metrics.
Digital smb youtube
- 1. YOUTUBE How to Create Your Own YouTube Channel for Marketing Instructor | Roger Lopez
- 2. What is a YouTube Channel?
- 3. Why is a Channel Important? Provides a single YouTube URL to link to in other media Establishes your brand on YouTube Establishes relationship with customers Leads viewers to other videos Leads viewers to your website
- 4. Elements of a YouTube Channel Featured Video
- 5. Elements of a YouTube Channel Profile
- 6. Elements of a YouTube Channel Uploads and Favorites
- 7. Elements of a YouTube Channel Recent Activity Channel Comments
- 8. Elements of a YouTube Channel Friends Subscriber
- 9. How to Create a Channel Page 1.Upload your first video 2.That’s it!
- 10. Customizing Your YouTube Channel Customize content Edit Settings Send Bulletins Change color and background image
- 11. Customizing Your YouTube Channel Channel name Tags for Search Optimization
- 13. Choosing Video Content Video layout Featured Video Automatically Play featured video
- 14. Choosing Video Content Predesigned themes Custom Colors and Fonts Custom background Image
- 18. Is that all there is? Yes… Unless you have a brand channel
- 19. Understanding Brand Channels •Available only to major advertisers • More customization •More branding opportunities •More click opportunities •Looks more like a traditional branded web page
- 20. Channel Banner Clickable Links
- 22. How Do You Get a Brand Channel? Establish a Google AdWords account Apply at www.youtube.com/t/advertising Commit to at least $250,000 in AdWords/YouTube advertising $100,000 on YouTube Promoted Videos
- 23. Working Your YouTube Channel Post bulletins to channel subscribers Bulletins appear: – On your channel page – On home pages of all subscribers and friends YouTube equivalent of email marketing
- 25. The Bottom Line Your channel is your home page on YouTube Customize your channel page to reflect your brand imaging Promote your channel page in other online media Market to channel subscribers via regular bulletins
- 26. How To Get Metrics Questions Contact Roger: roger@inemode.com Twitter: inemode Blog/Web: www.inemode.com