Visible Computing
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Visible Computing is the patent owner of webkeys, which are USB devices incorporated into printed materials that take users directly to a website. Each webkey allows its usage to be analyzed through cloud-based analytics dashboards. Webkeys consistently deliver 10-25% response rates for direct marketing campaigns, higher than traditional direct marketing response rates of 0.5-1.5%. Several case studies show webkeys delivering response rates over 10% for clients in various industries. The unique ID of each webkey also allows websites to personalize the user experience.
Visible Computing
- 1. Visible Computing is the patent owner of the webkey, an innovative Direct Marketing tool. Webkeys are USB devices that take the user directly to your website from a USB incorporated into print
- 3. Each webkey is unique and allows its ROI and usage to be analyzed and viewed through our cloud based analytics dashboards.
- 4. The Webkeys higher perceived value and physical interaction consistently delivers 10%-25% response rates and higher Traditional DM by comparison is 0.5%-1.5%
- 6. “Alegent Health – Prenatal Support VC webkey solution yields a 23.3% response rate for prenatal education website” “Microsoft Partner Network Webkey Pack - Physical to digital approach halves cost-per-response” “Ogilvy – Print 2.0 Ogilvy wins print & design award with VC pico buckslip” P&G Pampers – Splashers™ VC webkey makes a splash with 12.3% response rate.
- 7. The unique ID of each webkey can also create a personalised online interaction with the user. So if I give you a webkey, when you plug it in the webpage it takes you to can greet you personally by your name.
- 9. eCommerce managers and marketers who implement website personalisation see a significant return-on-investment Research by Econsultancy found that businesses that use personalisation technologies are seeing an average uplift of 19 per cent in sales (The Realities of Online Personalisation, Econsultancy, April 2013). In addition, 59 per cent of marketers reported that their personalisation strategies are delivering a good return on their investment. Businesses that personalise their online interactions create customer experiences that build stronger relationships that lead to long-term loyalty; increasing customer lifetime value.
- 10. Private & Confidential – 19/8/2014 Here are some of our clients.
- 11. Visible Computing is a Physical to Digital Marketing Solutions Company With global partners and clients We are working alongside Shazam to bring our clients a new Physical to Digital Solution where audio QR codes embedded in print can drive consumers to mobile online content backed up with real-time analytics and data
- 12. We love brainstorming... Shazam Audio QR – Album launch Music Industry and Events Promotional Merchandise Wristband Take a Penalty Data Collection Lead Forensics – B2B website visit insight Clothing Tag Webkey – drive online sales from offline purchases
- 13. Video in Print – Audio in Print - NFC Bespoke Packaging
- 14. “more than just a webkey” THANKYOU