Digital Talks Spring'15 - User Experience
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The document discusses how digital users are constantly connected and screen sizes for phones have increased from an average of 3.5 inches to 4.86 inches. It also discusses implications of the digital evolution for user experience, including providing less choices to avoid analysis paralysis, and calling calls-to-action what they actually do. Measurement is also evolving from macro conversions to measuring micro conversions at each step of the customer journey from search to decide to convert.
Digital Talks Spring'15 - User Experience
- 1. What’s the craic?” Cemal Büyükgökçesu Analytics and Conversion Consultant
- 2. WHAT HAS NOT CHANGED? Needs are the same
- 4. source: truthfacts.com WHAT IS EVOLVING? The Digital User: Constantly Connected
- 5. Source: http://j.mp/1lgMIsL & http://j.mp/LKnAgE “Half a square foot of LCD screen sold for every human on earth.” IN JUST ONE YEAR
- 6. Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social
- 7. Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social
- 8. IMPLICATIONS OF DIGITAL EVOLUTION
- 12. IMPLICATIONS OF DIGITAL EVOLUTION ON UX
- 13. Source: http://bit.ly/ZhKtI8 Average phone screen: 3.5” Average phone screen: 4.86”
- 14. Source: ScientiaMobile 5.2B sample
- 17. source: The Ultimate Guide To Conversion Centered Design, Unbounce.com The more choice you give somebody, the easier it is to choose nothing
- 18. source: http://conversionxl.com/what-to-call-your-call-to-action/ & http://www.marketingsherpa. com/article/how-to/simple-word-change-in-email Call it what it does!
- 20. Source: Google Mobile Search Study
- 23. goo.gl/2Awaa5
- 24. IMPLICATIONS OF DIGITAL EVOLUTION ON MEASUREMENT
- 25. Moment Search and Decide Convert Measure
- 27. 'There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.' — Ernest Hemingway
- 28. Thanks! Cemal Büyükgökçesu Analytics and Conversion Consultant buyukgokcesu