Digital Transformation, CDOs & Rare Career Opportunities for CIOs
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The document discusses the evolving role of Chief Digital Officers (CDOs) and the challenges Chief Information Officers (CIOs) face in digital transformation. It emphasizes the need for businesses to adapt to pervasive mobile and social network adoption while integrating big data and analytics into their operations. The text outlines strategies for CIOs to become relevant in the digital age by developing new competencies and collaborating with other executives.
Digital Transformation, CDOs & Rare Career Opportunities for CIOs
- 1. Transformation Chief Digital Office Social Business and Digital Transformation S o c ia l E c o m m e rc e M o b il e B ig D a ta A n a ly ti c s A new breakthrough career opportunity for CIOs Digital © 2013 by Christopher S. Rollyson | All rights reserved
- 2. CDO Market Drivers Digital Transformation's New Iteration • • B2B customers starting to apply new consumer habits at work • Cloud resources make big data & analytics more feasible • CIO careers 2014 Pervasive mobile and social network adoption by individuals (B2C) Firms are siloed and provide disjointed, frustrating experience "Customers give loyalty (business) only to a few select retailers." –IBM study, 2011 ©2013 Christopher S. Rollyson All rights reserved Transformation Chief Digital Office Digital 2
- 3. CDO Market Drivers Chief Digital Officer: The New C-Suite Role • CIO careers 2014 ©2013 Christopher S. Rollyson All rights reserved CDOs hired by boards and CEOs to rejuvenate profit • Huge—and growing—gap between stakeholder* expectations and enterprise delivery • This vision isn't new, but most businesses and firms remain siloed in the 20th century CRISIS: profits not recovering; sales & channels disrupted Transformation Chief Digital Office Digital * Stakeholders can refer to customers, clients, employees, partners, investors, regulators, politicians, communities... 3
- 4. CDO Market Drivers Chief Digital Officer: What About CIOs, CMOs? • CIO careers 2014 ©2013 Christopher S. Rollyson All rights reserved Sitting CIOs and CMOs operate certain digital processes • Transformation requires intense focus and first class digital experience • New sense of urgency to "digitize" fast while legacy operations continue Opportunity: To transform with digital can elevate importance of I.T. Transformation Chief Digital Office Digital 4
- 5. IT Drivers Omni-Channel as Metaphor • ©2013 Christopher S. Rollyson All rights reserved • Stakeholders use interfaces that fit their workstreams (buying journeys) • A key transformation challenge is optimizing large investments • CIO careers 2014 Omni-channel refers to retail, but all companies must digitize Social business can identify and validate investment use cases Customers reject firms that don't empower their (digital) workstreams Transformation Chief Digital Office Digital 5
- 6. IT Drivers The Four Digital Competencies Social Business changes the cost of relationship • CIO careers 2014 Mobile fuses digital and physical "worlds" • • • Sociality is core to business, now it's digital: build business 10x faster & cheaper Develop trust online: profit Gives geo- & time-data on individuals and behaviors Customers have cloud-based data, processing & buying tools Big Data makes unlimited digital data actionable • ©2013 Christopher S. Rollyson All rights reserved Ecommerce* evolves commerce into experience • • • Produce & deliver granular insight that enables more relevant interactions Act on massive, diverse data Often primary digital interface with highest customer adoption Contains most digital customer purchase & service data Transformation Chief Digital Office Digital * Also applies to websites that don't sell products/services 6
- 7. CIO careers 2014 ©2013 Christopher S. Rollyson All rights reserved IT Drivers The Digital Competencies and I.T. • • • Social business platforms, monitoring tools & data • Big Data is special because it's new and costly Mobile Device Management & app development Ecommerce is legacy, usually largest operating budget, headed for disruption - New competency needed with unstructured external data Legacy analytics teams often struggle Long investment cycle to mash up internal & external data Significant privacy land mines Social & mobile often incremental, big data & ecommerce require big investment Transformation Chief Digital Office Digital 7
- 8. CIO Approaches #1 Evolving CIO • CIO careers 2014 ©2013 Christopher S. Rollyson All rights reserved You want to remain relevant rather than becoming a change agent yourself • Learn: Use the Chief Digital Office thought leadership to understand all competencies • • Assess: Socialize ideas with executive peers, staff Act: Pick a major and a minor (not ecommerce) - Actively look to develop competency in-house Big data/analytics involves collaboration with the CMO Aggressively use social business within I.T. Build mobile competency in your teams proactively CIO wants to work with the CMO proactively, without leading Transformation Chief Digital Office Digital 8
- 9. CIO Approaches #2 Transforming CIO • CIO careers 2014 ©2013 Christopher S. Rollyson All rights reserved You get the need to transform and want to be a change agent yourself • Learn: Use the Chief Digital Office thought leadership to understand all competencies • • Assess: Socialize ideas with executive peers, staff Act: Pick a major and 2 minors (not ecommerce) - Develop and iterate a transformation point of view Aggressively use social business within I.T. Create changes to build mobile competency in your teams Big data/analytics involves collaboration with the CMO Seasoned CIO likes leading complex, high-stakes transform initiatives Transformation Chief Digital Office Digital 9
- 10. CIO Approaches #3 Becoming a CDO • CIO careers 2014 ©2013 Christopher S. Rollyson All rights reserved You get the need to transform, want to be the change agent, and move to a new career • Learn: Use the Chief Digital Office thought leadership to understand all competencies • • Assess: Socialize ideas with peers, build or bolt Act: Pick 2 majors and 2 minors - Develop a transformation point of view and socialize widely Aggressively use social business within I.T. Seek to collaborate with CMO on big data/analytics Build mobile competency in your teams proactively Experienced CIO wants to transform enterprise, move out of I.T. operation Transformation Chief Digital Office Digital 10
- 11. CIO Opportunity Conclusions • ©2013 Christopher S. Rollyson All rights reserved • Chief executives have little vision and less experience with digital, which is customer-centric, interactive • CIO careers 2014 Digital transformation will boost demand for I.T., but CIOs will be left behind unless they're relevant CIOs can step into the vacuum in several ways, but to benefit most, they need to diligence and plan The digital enterprise uses I.T. pervasively, so CIOs can benefit immensely Transformation Chief Digital Office Digital 11
- 12. CIO Opportunity Recommendations • ©2013 Christopher S. Rollyson All rights reserved • Big data is very I.T.-intensive, so it's an unusual opportunity for CIOs to add value: seize it • Use social and mobile pervasively yourself to learn and set an example for your staff and peers • CIO careers 2014 De-siloize your thinking about "channels" and plan on increasing interoperability (i.e. omni-channel) Develop a specific point of view on digital transformation, and what role you and I.T. should play In periods of disruption, boost your impact by being proactive Transformation Chief Digital Office Digital 12
- 13. CIO Opportunity Resources • CIO careers 2014 • • • ©2013 Christopher S. Rollyson All rights reserved The Chief Digital Office: http://chiefdigitaloffice.com - Social, Mobile, Big Data & Ecommerce competency centers https://pinboard.in/u:csrollyson/t:cdo Chief Digital Office real-time - http://chiefdigitaloffice/com/twitter Chief Digital Office interactive discussions - http://chiefdigitaloffice.com Thought leadership on strategy & execution of digital transformation Chief Digital Office reference links - Contact http://chiefdigitaloffice/com/googleplus http://about.me/csrollyson iphone - chris@rollyson.net iphone +1.312.925.1549 Transformation Chief Digital Office Digital 13