LinkedIn: Double Breakthrough for Executives
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The document discusses LinkedIn's value proposition for executives, emphasizing its role in enhancing individual effectiveness and facilitating enterprise process innovation. It outlines strategies for building and managing networks, utilizing LinkedIn features for professional growth, and leveraging the platform for business development and recruiting. The document also highlights the importance of social networks in reducing transaction costs and increasing actionable connections.
LinkedIn: Double Breakthrough for Executives
- 1. LinkedIn: Double Breakthrough for Executives • Individual Effectiveness • Enterprise Process Innovation Entire contents © 2008 by Christopher S. Rollyson
- 2. Copyrighted material Vision: “Social” Networks, What’s the Big Deal? • Untethered from geography • Find specific people on demand • Communicate asynchronously • Reduce transaction costs • LinkedIn: your window – Understand networks – Unlock potential 4/6/08 The door is unlocked: Learn to turn the knob LinkedIn: Double Breakthrough for Executives 2
- 3. Copyrighted material Vision: LinkedIn’s Double Value Proposition for Executives • Individual executives – CxO tenures less than 2 years – The closest thing to security – Your personal network helps to hit the ground running 2003: 10,000 – Your LinkedIn network is yours 2005: 1,000,000 • Corporate leaders – Understand social networks – Apply them to sales, recruiting, PR, service, R&D… 4/6/08 LinkedIn: Double Breakthrough for Executives 2004: 500,000 2006: 4,000,000 2007: 9,000,000 2008: 19,000,000 (estimated) 3
- 4. Copyrighted material Vision: Chris Rollyson, 20 Years of Experience with Strategic Change • Global firms, startups, boutiques • Management consultant • Marketing executive • Executive coach • Disruptive change • Cross-cultural 4/6/08 LinkedIn: Double Breakthrough for Executives 4
- 5. Copyrighted material Rosetta Stone: Network Review • Networks, connections and levels – Your network – The LinkedIn network – Intros and InMails • Accounts – Free – Business and Plus – Enterprise • Privacy & controls 4/6/08 LinkedIn: Double Breakthrough for Executives 5
- 6. Copyrighted material Rosetta Stone: LinkedIn, What Is It and Why Should You Care? • Reduces transaction costs – Finding people – Helping people – Connecting with people – Getting things done • Makes your network for actionable – For you – For others in your network = More business 4/6/08 LinkedIn: Double Breakthrough for Executives 6
- 7. Copyrighted material Rosetta Stone: Key Processes Overview • One: write Profile • Two: add Connections • Three: respond to Invitations • Four: search • Five: forward Introductions 4/6/08 LinkedIn: Double Breakthrough for Executives 1 2 3 4 5 7
- 8. Copyrighted material Rosetta Stone: Envisioning Your Community • The two poles – Tight ties – Loose ties: let the LIONS roar • Manage expectations – Know yourself… what suits you? – Know your people… what suits them? • Your role as host • Managing connections on the grid.. and off 4/6/08 LinkedIn: Double Breakthrough for Executives 8
- 9. Advanced Technique: Action Templates, the Key to Proactivity and ROI External Copyrighted material Network Living • Add connections • Searching • Respond to invitations • Forwarding Introductions Professional Presence Network Building • Profile management • Searching Internal Focus Network Management • Add connections Passive 4/6/08 Investment Type LinkedIn: Double Breakthrough for Executives Active 9
- 10. Copyrighted material Advanced Technique: Recommendations Overview • Writing – Reward your strongest connections – Be specific, sincere and short – How the person made impact • Requesting – Specify what you want – Ask diverse people LinkedIn: recommended people contacted 3x others 4/6/08 LinkedIn: Double Breakthrough for Executives 10
- 11. Copyrighted material Advanced Technique: Answers… and Questions • Professional crowdsourcing! • Build your expertise by answering questions • Ask for advice by asking questions – The entire LinkedIn community – Only your trusted (1st Level) connections 4/6/08 LinkedIn: Double Breakthrough for Executives 11
- 12. Copyrighted material Advanced Technique: Groups • Controlled exposure: contacts with Groups members • Private groups invisible except to members • Create your own affinity group 4/6/08 LinkedIn: Double Breakthrough for Executives 12
- 13. Copyrighted material Executive’s Guide to LinkedIn: Seminars to Drive Your Technique Key Goals Key Goals Key Goals • Apply Action Templates to build your strategy • Assumes understanding of most LinkedIn features • Understand and use LinkedIn's advanced features • Focuses on orchestrating LinkedIn's features to run coordinates initiatives • Applies LinkedIn and other Web 2.0 and social network resources to your firm s major processes • Create a network building strategy • Optimize your network between tight and loose ties • Integrates use of select external resources with LinkedIn activities Deliverables Deliverables • Written plan, with specific tactics and follow-ups • Written strategic plan for your initiative, with specific tactics and follow-ups • Join the Executive's Guide to LinkedIn Group on LinkedIn • Access to Executive's Guide to LinkedIn intranet (wiki) 4/6/08 • Join the Executive's Guide to LinkedIn Group on LinkedIn • Continue collaborating in EGLI wiki LinkedIn: Double Breakthrough for Executives • Business development • Client relationship management • Recruiting and retention • Public relations Deliverables • In-house training and mentoring • Strategy and program development • Client impact studies • Innovative collaboration and business development models 13
- 14. Copyrighted material Contact Information Christopher S. Rollyson, Founder EGLI Contact • chris@rollyson.net Information Information • +1.312.925.1549 • http://executivesguide-linkedin.com • http://executivesguide-linkedin.com/blog/ The Global Human Capital Journal Thought • Reports on Web 2.0, social networks Leadership Leadership • CEOs, CMOs and CIOs • http://globalhumancapital.org 4/6/08 LinkedIn: Double Breakthrough for Executives 14