LinkedIn for Buisness - Half Day Workshop Design - Trigger Strategies
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This document outlines an agenda for a half-day corporate training session on LinkedIn. The session is designed for management and business development professionals, with the goal of helping participants understand how to effectively use LinkedIn to develop their professional brand, build meaningful business relationships, and generate new opportunities. Key topics that will be covered include profile optimization, content strategy, engagement best practices, and using LinkedIn for recruiting. Attendees will receive individualized feedback on their profiles and leave with an action plan for leveraging LinkedIn.
LinkedIn for Buisness - Half Day Workshop Design - Trigger Strategies
- 1. Linkedin Half day corporate team project outline
- 2. How it works: • Developed for management and business development people • In-house design • Typically 8-12 people attend, who see benefit of LinkedIn platform • Profiles are audited prior to session, suggestions for development provided individually to each participant • Focused primarily for LinkedIn and reference to other social medias • The session is live on WiFi for everyone to amend and develop their profiles • People leave with a clear set of goals for profile, data base and content development
- 3. Agenda items • • • • • • • • • • • • • • • • What we have learned so far. How some companies and ourselves are now benefiting from hard work Survey where everyone is with this media and how they are using it How much time it really takes to be active How to develop new business opportunities How to develop meaningful business relationships Importance of being human first and giving value Importance of branding, credibility and marketing as an individual and company What to do when someone wants to connect How to properly connect with others Value of conversations more important than size of data base Importance of written recommendations How to join and utilize groups Creating and posting strong content, how often? How to develop your own content Using as a recruiting tool How LinkedIn strengthens your SEO Everyone leaves with a plan and commitment to the team…
- 4. Note: We are no longer in the convincing business Skeptics and cynics are not allowed to attend.
- 5. It’s now one of the first places people look when ‘checking’ you out. What will they find? It’s a mirror of your activity as a business person…
- 6. Let’s get to work Neil Thornton 905-401-1434 neil@triggerstrategies.ca triggerstrategies.ca