Digital Transformation Stanwick
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Digital transformation is happening across many industries. Three common misunderstandings about digital transformation are that it is only about technology, only about product innovation, or the same as digitization. A plan for digital transformation should scan innovations, determine impact, create a vision, build a roadmap, install leadership, and design the organization. The future will bring more changes like augmented reality, artificial intelligence, and self-driving vehicles that will disrupt many industries.
Digital Transformation Stanwick
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- 3. 3 Expect a smack in the face… Digital Disruption is real
- 4. 4 1995+ Music Photography Video Rental 2005+ Print Media TV Travel HR 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance 2025 All Safe havens will be subject to digital disruption
- 5. 5 You can learn how to surf You cannot stop the waves
- 7. 7 Survey
- 8. 8 It is gonna be A rideBU MP Y These digital hyper times will lead to unprecedented innovation, but…
- 9. DIGITAL TRANSFORMATION CUSTOMER EXPERIENCE 9 OPERATIONAL EXCELLENCE
- 10. 31 2 10 Three common misunderstandings about digital transformation
- 11. 31 2 10 Three common misunderstandings about digital transformation It is about technology
- 12. 31 2 10 Three common misunderstandings about digital transformation It is about technology It is about product innovation
- 13. 31 2 10 Three common misunderstandings about digital transformation It is about technology It is about product innovation It is the same as digitization
- 14. 11 F R O M DIGITIZATION T O TRANSFORMATION
- 15. 12 F R O M DIGITIZATION
- 16. 13 F R O M DIGITIZATION T O TRANSFORMATION
- 17. Digital Disruption is a story of… 14 %
- 18. This is NOT our story 15 YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA!
- 19. This IS our story 16 YOU We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! THEM But your app sucks I want experience Uhh..ok Hey this solves my problem! I don’t want to wait a week NEW
- 20. The Tipping Point 17 YOU THEM
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- 23. Don’t worry, we’ve got a PLAN
- 24. A PLAN FOR TRANSFORMATION SCAN INNOVATIONS DETERMINE IMPACT CREATE VISION BUILD ROADMAP INSTALL LEADERSHIP DESIGN ORGANIZATION
- 26. 23 The Glass House The relationship between the organization and the outside world is changing: extreme transparency, humanization
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- 31. 28 Estimated 77 mio EUR Paid 280 mio EUR
- 32. 29 Estimated 118 mio EUR Paid 437 mio EUR
- 33. 30 Elegant is a Belgian green energy supplier, delivering to households at wholesale prices. No anonymous customer service, every Elegant customer has its personal account
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- 35. 32 Tesla’s Hyperloop - From LA to SF in 35 minutes. Musk’s open source approach makes it easier to create new product innovations faster and cheaper.
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- 37. The Glass House The Package The Frog The GatekeeperThe Traveller The Participant The Cyborg THE WHEEL OF CHANGE 34
- 38. The Package 35 The evolution of unbundling and rebundling and how this changes your products, services and go-to- market.
- 39. 36 Angry Birds Twitter, Facebook Newspaper Website CNN online / app Blogs Vertical sites and specialties portals Yelo App Apple TV Spotify Sporza.be LinkedIn, Monster, ... eBay Pinterest, blogs Weather Pro (iPhone) Traffic: Waze YouTube Twitter, Facebook RSS Breaking news In-depth analysis Services Weather Classifieds Jobs Sports TV Fun Specials Discovery Culture Trends & Lifestyle
- 40. @jcaudron
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- 44. 41 The car insurance industry could shrink to 40% of its current size by 2040 Self-driving cars could cut 90% of all accidents in the United States
- 45. 42 It’s just not evenly distributed The future is already here
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- 47. The Frog 44 The position in the value chain is challenged. You can bypass, or be bypassed. Key words: bypassing, virtualization The Gatekeeper Opinion making is challenged. New players can dominate the attention of people. Key words: trust, convenience
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- 51. 48 Thursday, March 9, 2017 at 5:26:19 PM Central European Standard Time nkomende shows in de buurt van Zoutleeuw: Coldplay, Ed Sheeran en meer te: Tuesday, 7 March 2017 at 16:18:11 Central European Standard Time From: SpoEfy To: geert@idmartens.be Aankomende concerten van je favoriete artiesten, bij jou in de buurt. Coldplaywo, jun 21 Stade Roi Baudouin / Koning Boudewijn Stadion Thursday, March 9, 2017 at 5:27:24 PM Central European Standard Time ciaal voor jou van Ed Sheeran te: Thursday, 9 March 2017 at 10:03:26 Central European Standard Time From: SpoBfy To: geert@idmartens.be Bedanktdatjefanbent! Om de release van ÷ op Spotify te vieren, is er nu een gloednieuw t-shirt van Ed Sheeran, exclusief beschikbaar voor zijn grootste fans op Spotify. Het t-shirt is beschikbaar in dames- en herenmaten in twee kleuren en heeft exclusief artwork en de albumcover van zijn laatste meesterwerk. T-SHIRT KOPEN Concert deals Merchandising
- 52. 49 Sensor-based ‘passive’ buying expected to make up 15% of all purchases in 2020 http://venturebeat.com/2015/11/12/sensor-based-passive-buying-expected-to-make-up-15-of-all-purchases-in-2020/
- 53. Samsung’s new fridge has a built-in grocery store http://thenextweb.com/gadgets/2016/01/05/samsungs-new-fridge-has-a-built-in-grocery-store
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- 57. The Glass House The Package The Frog The GatekeeperThe Traveller The Participant The Cyborg THE WHEEL OF CHANGE 55
- 58. The Traveller 56 Primary location and place of consumption are changing. There is a need to merge offline and online: instant gratification, contextual awareness
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- 63. The Participant 61 Consumers are uniting. The power of the crowd can be good or bad for your organization: sharing economy, community and collaboration
- 64. 62 B2C B2B C2C
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- 66. @jcaudron 64
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- 68. The Cyborg 66 Technology keeps progressing. We are only at the beginning of the digital revolution: virtual & augmented reality, internet of things, artificial/augmented intelligence
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- 70. 68 Augmented Reality will take the industrial workfloor next level
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- 72. 70 Self-driving Uber truck moves self-driving Uber taxis to new destination
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- 77. The Glass House The Package The Frog The GatekeeperThe Traveller The Participant The Cyborg THE WHEEL OF CHANGE 75 1 2 3 45 6 7
- 78. A PLAN FOR TRANSFORMATION SCAN INNOVATIONS DETERMINE IMPACT CREATE VISION BUILD ROADMAP INSTALL LEADERSHIP DESIGN ORGANIZATION
- 79. A PLAN FOR TRANSFORMATION SCAN INNOVATIONS DETERMINE IMPACT CREATE VISION BUILD ROADMAP INSTALL LEADERSHIP DESIGN ORGANIZATION
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- 81. 79 "GIVE PEOPLE SLIGHTLY MORE TRUST, FREEDOM, AND AUTHORITY THAN YOU ARE COMFORTABLE GIVING THEM. IF YOU’RE NOT NERVOUS, YOU HAVEN’T GIVEN THEM ENOUGH." - LASZLO BOCK, GOOGLE VP OF PEOPLE OPERATIONS
- 82. A PLAN FOR TRANSFORMATION SCAN INNOVATIONS DETERMINE IMPACT CREATE VISION BUILD ROADMAP INSTALL LEADERSHIP DESIGN ORGANIZATION
- 85. 81 I D E A S Interfaces Dashboards Experimentation Autonomy Social Staff on demand Community&crowd Algorithms Leveraged assets Engagement S C A L E
- 86. 82 I D E A S Interfaces Dashboards Experimentation Autonomy Social 5 building blocks to transform your internal organization ExOs are non-political, more human organizations that embrace the power of digital technologies
- 87. S C A L E Staff on demand Community&crowd Algorithms Leveraged assets Engagement 83 5 building blocks to transform your external organization ExOs do not focus on ownership, but on access to resources. Collaboration is driven by motivation, mutual respect and shared benefits. Because you want to, not because you have to.
- 89. 85 From an outdated Mothership TO A modern F L E E T
- 90. 86 Expect a smack in the face… Digital Disruption is real
- 91. 87 It is gonna be A rideBU MP Y These digital hyper times will lead to unprecedented innovation, but…
- 92. DIGITAL TRANSFORMATION CUSTOMER EXPERIENCE 88 OPERATIONAL EXCELLENCE
- 93. 31 2 89 Three lessons learned about digital transformation It is about solving customer problems Innovation > product Digitization + transformation
- 94. Don’t worry, we’ve got a PLAN
- 95. A PLAN FOR TRANSFORMATION SCAN INNOVATIONS DETERMINE IMPACT CREATE VISION BUILD ROADMAP INSTALL LEADERSHIP DESIGN ORGANIZATION
- 96. The Glass House The Package The Frog The GatekeeperThe Traveller The Participant The Cyborg THE WHEEL OF CHANGE Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller
- 97. 93 I D E A S Interfaces Dashboards Experimentation Autonomy Social Staff on demand Community&crowd Algorithms Leveraged assets Engagement S C A L E
- 98. 94 You can learn how to surf You cannot stop the waves
- 99. 95 geert.martens@duvalunion.com@geert_martens+32 477 365 166 Thank you!