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M A S T E R I N G
D i g i t a l
Transformation
Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.
@jcaudron
Sold in +50
countries!
BUY NOW! www.digitaltransformationbook.com
The emotions of Digital Transformation
but first…
Mobile
Social
Media
DigitalAnalog
Internet
Artificial
Intelligence
The speed of change Automation
Corporate
(comm)
Strategy
Digital Strategy
Company
Strategy
Digital
World
It’s no longer about digital, it’s about business
Expect a smack in the face…
Digital Disruption is real
What do
These 4 have
in common?
You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
You have a
C H O I C E
Digital
Disruption
Modeling
Business
Transformation
Fear
Insight
Direction
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe
havens will be
subject to
digital
disruption
…
WAVES OF Disruption
What can we learn?
THE WORLD IS CHANGING
GENERATION BY
GENERATION
WHO DO YOU SERVICE?
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
F R O M DIGITIZATION
T O TRANSFORMATION
Digital Disruption is a story of…
%
This is NOT our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
This IS our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want to
wait a week
NEW
THEM
The Tipping Point
YOU THEM
EVIDENCE OF
D I G I T A L
D I S R U P T I O N
Slicing the
Elephant
creates Insight
olifant loopt door de winkel. kan je niet
meer inpassen. Hoe doen we dit? later
toewijzen. Foto model ruit
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we
do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything,
everywhere, every
time
Media
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
versus
Retail
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Food
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Banking
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Health
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Auto-
motive
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
@jcaudron
THE IMPACT
ON WORK
@jcaudron
RADICAL TRANSPARENCY
@jcaudron
FIRST EMPLOYERS STARTED RESEARCHING US
@jcaudron
NOW WE ARE CHECKING THEM
@jcaudron
HUMANIZATION
@jcaudron
NEEDED TO BE FUTURE PROOF
Width of knowledge
Depth of knowledge
Then Now
Marketing
Manager
Support
Developer
Legal
@jcaudron@jcaudron
LEARN EVERYWHERE, LEARN ALWAYS
@jcaudron
NEW WAY OF
WORKING 1.0
NEW WAY OF
WORKING 2.0
@jcaudron
THE RISE OF THE SHARING ECONOMY
of the total workforce will
be freelancer based by 2017
45%
Ardent Partners report 2015@jcaudron
NEW ORGANIZATIONS
PRODUCTION
FACTORY 4.0
PRODUCTION
ROBOTICS
PRODUCTION
3D-PRINTING
@jcaudron@jcaudron
HUMAN
VERSUS
MACHINE
@jcaudron
BOTS REPLACE PEOPLE
A 19-year-old made a
free robot lawyer that
has appealed $3 million
in parking tickets
@jcaudron
NEW GATEKEEPERS
@jcaudron
NEW WAYS TO FIND PARTNERS,
SUPPLIERS, CLIENTS
@jcaudron
THE IMPACT
ON JOBS
Disruption of jobs
WHITE COLLARBLUE COLLAR
@jcaudron
BLUE COLLAR
WHITE COLLAR
WHITE COLLAR
WHITE COLLAR
WHITE COLLAR
WHITE COLLAR
… o f J o b s w i l l
disappear in the next
25 Years, according to
Oxford University47%
@jcaudron
Are you
Scared or
Inspired?
@jcaudron
Don’t worry,
we’ve got a PLAN
@jcaudron
YOU NEED TO
Scan YOUR
ENVIRONMENT
@jcaudron
DETERMINE
THE IMPACT
@jcaudron
CREATE A
North Star
VISION
@jcaudron
DEFINE A
Transformation
STRATEGY
@jcaudron
DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP
@jcaudron
BUILD a new
ORGANIZATION
From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core
The Business
Digital (at the
sideline)
The Business
Digital (at
the sideline)
From ... ... to
The Business
Digital (at the
sideline)
Digital in
the coreThe Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
From ... ... to
From an outdated
MOTHERSHIP
From an outdated
Mothership
TO A modern
F L E E T
D I G I TA L
Leadership
Corporate
(comm)
Strategy
Digital Strategy
Company
Strategy
Digital
World
It’s no longer about digital, it’s about business
Digital is Transversal
Sales
Marketing&Communication
Service&Support
HR
DIGITALLAB
PR&ExternalCommun.
R&D&Enterprise2.0
Sales
Marketing&Communication
Service&Support
HR
PR&ExternalCommun.
R&D&Enterprise2.0
DIGITAL OFFICE
Culture
PEOPLE & TECHNOLOGY
Digital Transformation
@jcaudron
Reverse Mentorship
Senior
Junior
Years of experience
Industry knowledge
Business insights
Online business models
Social media insights
Online behaviour insights
Digital first mindset
Start measuring digital expertise in
every new job interview you organize.
Whatever the vacancy is about.@jcaudron
@jcaudron
From now on, you
are an agile and
flexible
Don’t be afraid to cannibalize
your own business
@jcaudron
The people (customer,
employee,
collaborators, …) are
always right
@jcaudron
All things you
do must start
from a superior
experience
@jcaudron
You live in a world
of uncertainty
@jcaudron
Lead or Follow?
@jcaudron
Never, ever,
disrespect new or
small players
Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
You’ll need the
balls to get the
glory
BUSINESSES PEOPLE SOCIETY
INSIGHT 1: DIGITAL CHANGES…
OPPORTUNITIES THREATS
INSIGHT 2: DIGITAL HAS 2 FACES
INSIGHT 3: BECOME FUTURE PROOF
SCAN
INNOVATIONS
DETERMINE
IMPACT
NORTH STAR
VISION &
STRATEGY
BUILD
ROADMAP
INSTALL
DIGITAL
LEADERSHIP
BUILD DIGITAL
ORGANIZATION
READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
BUSINESS
STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
It’s great to see the
FUTURE
but can you build it?
DIGITAL LEADERSHIP
Asses, contain and
develop digital savviness
DIGITAL GOVERNANCE
Digital ownerships, roles, policy, structure
Digital Office, …
DIGITAL ORGANISATION
Reshape your organisation
Communication for faster growth
INCUBATOR PROGRAM
Stimulate internal creativity 

and bottom-up innovation (hackatons, …)
START-UP BOOTCAMPS
Think, plan, act like a start-up and build 

the minimum viable business case
CORPORATE ACCELERATOR
Drive outside-in innovation via collaboration with
start-ups
READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
BUSINESS
STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
SOCIAL STRATEGY
Make social an intrinsic part 

of the business
CUSTOMER EXPERIENCE
Continuously optimise your journey, 

pain points and touch points
GROWTH HACKING
Implement smart techniques 

to scale our business
CHANNEL HACKING
Reinvent your channel relationships
for a digital world
ORGANISATION
BUSINESS (OPERATIONAL) MODELS
BUILDING

THE FUTURE PROOF COMPANY …
CUSTOMER RELATIONSHIP
SOLUTIONS
SERVICE DESIGN
Define new style products &
services
PLATFORM MAPPING
Define (technology) solutions and
requirements
DATA STRATEGY
Make data an essential part of
day2day business
ROADMAP DEFINITION
Elaborate the Digital Agenda to become an actual
business roadmap
DIGITAL LEADERSHIP
Asses, contain and
develop digital savviness
DIGITAL GOVERNANCE
Digital ownerships, roles, policy, structure
Digital Office, …
DIGITAL ORGANISATION
Reshape your organisation
Communication for faster growth
INCUBATOR PROGRAM
Stimulate internal creativity 

and bottom-up innovation (hackatons, …)
START-UP BOOTCAMPS
Think, plan, act like a start-up and build 

the minimum viable business case
CORPORATE ACCELERATOR
Drive outside-in innovation via collaboration with
start-ups
READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
BUSINESS
STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
SOCIAL STRATEGY
Make social an intrinsic part 

of the business
CUSTOMER EXPERIENCE
Continuously optimise your journey, 

pain points and touch points
GROWTH HACKING
Implement smart techniques 

to scale our business
CHANNEL HACKING
Reinvent your channel relationships
for a digital world
ORGANISATION
BUSINESS (OPERATIONAL) MODELS
BUILDING

THE FUTURE PROOF COMPANY …
CUSTOMER RELATIONSHIP
SOLUTIONS
SERVICE DESIGN
Define new style products &
services
PLATFORM MAPPING
Define (technology) solutions and
requirements
DATA STRATEGY
Make data an essential part of
day2day business
ROADMAP DEFINITION
Elaborate the Digital Agenda to become an actual
business roadmap
How do you feel?
Find my slides on
www.speakersbase.com/jo
Need help? Book me and my team to
consult you!
www.duvalunionconsulting.com
@jcaudron
jo.caudron@duvalunion.com
00 32 475 43 80 98
M A S T E R I N G
D i g i t a l
Transformation

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