Digital twins and New Business Models
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Roberto Siagri, CEO of Eurotech, discusses the company's strategy focusing on minimizing total cost of ownership (TCO) and time to market (TTM) through the evolution of platforms from embedded computing to edge computing. He highlights the significance of digital twins and the IoT in developing new business models, alongside the anticipated explosion of data generated by connected devices. Eurotech's offerings include scalable edge IoT gateways and comprehensive integration platforms aimed at various industries, emphasizing the transition to a circular economy driven by digitization and service-oriented models.
Digital twins and New Business Models
- 1. Roberto Siagri CEO, EUROTECH Digital Twins and New Business Models
- 2. Cost Time HW COST SW COST - $ ? The Essence of Eurotech Strategy Finding the right PLATFORM (HW or SW) that reduce Customer’s TCO and TTM It’s a matter to reduce the cost of SW
- 3. The platform evolution Productivity Complexity and Size of Distributed Systems Assembly programming Limited reuse of code Custom HW Enabling the Internet of Things and related Services PC as a Platform 1990-2010 Cloud as a Platform 2010-20xx Edge Computer as a Platform 2020-20xx to address complexity in computer’s architectures now is the EDGE
- 4. Looking back … Company’s Foundation Going Public Catalyst Platinum Award for Embedded Board Vendor 2017 2010 2012 Magic Quadrant IIoT Platforms Best Practices Award IoT 20031993 1992 1995 1999 2004 2005 2008 1995 2015 2018 2013 2014 2016 2009 2019 Eurotech Product’s Development - Timeline
- 5. From Embedded Computer to EDGE Computer An Evolution or a Revolution? Embedded-PC Edge Server SaaS PaaS Iaas
- 6. the ‘Things’ are making the difference in 2025 79 ZB of data will be generated by IoT devices The Internet of Things
- 7. Software Defined Machines Mechanics Source: adapted from “Software gibt den Takt vor”, C. Kühnl in “Mechatronic & Fertigung”, 2010 SW Software + AI Services Mobile Comm.- 5G Electronics 3^ Industrial Revolution 4^ Industrial Revolution Electric parts Mechanics Electronics Edge Computing Data Gravity
- 10. Apps, Data Analytics, Predictive Tools Enterprise-Class IoT Architecture IoT Edge Gateway IoT Integration Platform
- 11. Eurotech position among IoT players Crisp Research view on both IT side (Platform) and OT side (Edge) IoT Platform:IoT Edge: 11
- 12. Edge Continuum HPE ,Introduction to Edge Computing in IIoT, Industrial Internet Consortium White Paper Manufacturing Transportation Energy & Utilities Healthcare OT Edges IoT Enterprise IT Edges Smart Agriculture Autonomous Vehicles 5g Infrastructure Smart IoT Equipment IoT Edge Gateway or Industrial PC IoT Micro Data Center IoT Cloud PossibiliModellidi Impeggo
- 13. Post Cloud : a matrix of Edge-Cloud computers Cloud Data Center 5G + Edge Company API
- 14. Eurotech Edge Computing Scalable Edge Portfolio Edge IoT Gateways to Nano Data Centers with GPU and High-Speed Networking. Vertical Certifications Edge nodes with global certification for Vertical Industries and light and demanding use cases. Open Software Integration Edge IoT Gateways Edge Servers High Performance Edge Computers IoT Edge Framework Data acquisition, digital twin modelling visual edge processing, connectivity management. Edge Management OTA updates, remote access, diagnostics monitoring, logs analytics. Designed for IEC 62443 Cybersecurity certification.
- 15. Smart Rail On-board IoT Edge Gateway Edge Management and Integration Cloud Analytics Predictive Maintenance Performance Measurement Edge Analytics
- 16. Smart Grid Remote Device Management Predictive Maintenance Real-time Fleet Status and Insight IoT Edge Framework IoT Integration Platform IoT Edge Server On Prem
- 17. In-Vehicle High Performance Computing High Speed Data Logger High performance Edge Node Inference Edge Node 4x 56GbE 4x 56GbE 100 GbE Switches Sensors (Cameras, LIDARs, RADARs, etc) Multi GbE Multi GbE Sensors (Cameras, LIDARs, RADARs, etc) Vehicle Bus
- 18. From Industrial Production to Digital Production 4 Phases of Transformation Short Medium-Long Credit: World Economic Forum; Industrial Internet of Things: Unleashing the Potential of Connected Products and Services Jan.2015 Time Growth 1. Operative Efficiency 2. New Products & Services 3.Outcome Economy 4. Autonomous, Pull Economy IoT AI
- 20. Credit: Pentti Malaska Basic Needs Agriculture Age Industrial Age Service Age Tangible Needs Intangible Needs We are here From Limits to Growth to Limitless Growth
- 21. Linear Organization : Open Loop Product’s Sales Model : Product’s Life Cycle responsibility transferred from Manufacturer to Consumer RESOURCES PRODUCTION DISTRIBUTION CONSUMPTION WASTE Credit Walter Stahel ??
- 22. PRODUCTION DISTRIBUTION USE/OUTCOMEREUSE/REPAIR RECYCLE/RESOURCES Outcome Economy the disappearance of the change of ownership Digitization Business Model change Circular economy
- 23. Digital Production and ‘slices’ of time ▪ From selling Products to selling Performance/Outcome ▪ IoT (Digital Twins), AI and BigData Removing >95% of usage Inefficiency Efficiency X20 Example: Fully Autonomous Car (L5)
- 24. ecology Value x Kg Man-hours x Kg Resources consumption Wealth Value from renewable Jobs adapted from Walter Stahel, The Performance Economy How to Increase Value per Kg “Less is More” The Decoupling Age
- 25. Digitization is opening the door to a new phase of sustainable growth driven by new service oriented business models Source: Infographics by the Government of Japan visualizing a Society 5.0 Digitization for a Super Smart Society IoT Big Data AI Robot