Digital WTF version 2 December 2008
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The document discusses how digital media and social networking have evolved over the past 30 years. It notes that the average time spent online has increased fourfold in recent years, with over 110% mobile phone penetration and 38% expected mobile internet usage by 2012. Social networking has become culturally assimilated, especially among younger users, who spend more time on entertainment, search and user-generated content sites. Brands now recognize that consumers expect involvement, engagement and collaboration. The document cites examples like Barack Obama's 2008 presidential campaign that successfully utilized digital strategies to engage supporters and raise funds.
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Digital WTF version 2 December 2008
- 1. Digital WTF? Southampton Solent University [email_address] bluurb.wordpress.com December 2008 Find this presentation on slideshare.net/bluurb
- 2. WTF am I? 12 years man and boy…
- 3. WTF am I? 12 years man and boy…
- 4. Living a digital life
- 5. UK media 30 years ago… Sources: OfCom 3 TV channels 6 radio stations 3,500 magazine titles
- 6. UK media today... Sources: OfCom, Wikipedia 250+ TV channels 500+ radio stations 10,000+ magazine titles +
- 7. 39.1m internet users (64.2%) But not just penetration… broadband drives interactivity & engagement Average amount of time spent online increased x4 in last 4 years (20hrs pm) 110% mobile phone penetration 1 billion text messages sent weekly 38% mobile internet usage by 2012 UK media today... Sources: Yahoo! 2006, eMarketer 2007 & OfCom Q1 2006, International Telecommunications Union and Veronis Suhler Stevenson, Economist 2004, Forrester
- 8. 164 minutes online everyday Death of TV? 148 minutes watching TV everyday Sources: Google 2008, UK average media minutes
- 9. 3,000 Source: Advertising: It's Everywhere, Media Awareness Network, 2005.
- 10. Always on culture… today’s consumer mashes 44hrs into 24hr day Source: Yahoo!/OMD
- 11. Social networking is culturally assimilated People are spending less time on communication and content sites and more on consumer generated media (+47%), search (+13%) and entertainment (+8%) sites “ ” Sources: Forrester, 2007 & The Guardian, 2007, study of 14- to 24-year-olds, eMarketer 2007
- 12. Yeah, but what do they do on these social networks? Voyeur Chatting Planning Discovering Sources: Forrester, 2007
- 13. Brand ownership has fundamentally shifted Consumers expect to be involved, engaged and invited to collaborate Sources: David Armano, http://darmano.typepad.com/logic_emotion
- 14. The consumer has evolved… Sources: Greg Verdino, http://gregverdino.typepad.com/ They want content that informs , educates and entertains
- 17. Raised more than $300,000,000 from public donations of less than $200 Source: IAB Engage 2008
- 18. 1.5m registered on MyBarackObama.com email campaign to galvanise supporters to raise money Built opt–in database of 3 million mobile numbers. Facebook co-founder, Chris Hughes, hired early in 2007 Source: IAB Engage 2008
- 22. UGC (2006) Sources: http://www.slideshare.net/nschock/web-20-and-the-online-conversation
- 32. Starbucks Vs Oxfam “ Starbucks' response is unique in that the corporation managed Oxfam's unconventional assault in a very unconventional way, via YouTube. Regardless of the outcome of this particular incident, the move on Starbucks' part comes off as unmistakably in touch with today's communication modes and methods” http://slashdot.org/article.pl?sid=07/01/02/2117236&from=rss http://www.irwebreport.com/daily/2007/01/08/starbucks-answers-activists-on-youtube/
- 46. Other fun stuff
- 52. Thanks & get in touch with any thoughts [email_address] [email_address] bluurb.wordpress.com twitter.com/nicholasgill linkedin.com/in/nicholasgill facebook.com/people/Nicholas_Gill/706150057