Obama's Transition Challenge
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This document discusses the transition challenges President Obama faced when moving from his online campaign to governing online. During his campaign, Obama effectively utilized social media and other digital tools to engage constituents. However, when taking office, the White House faced outdated systems unable to support new technologies. The document outlines ongoing challenges like making government data usable and connecting policymaking with public input. It argues the role of online advocacy both within and outside government will continue evolving rapidly.
![The Transition Challenge From Online Campaigning to Governing Online, and Back Again Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol](https://image.slidesharecdn.com/obamastransitionchallengefokus-100413154221-phpapp02/85/Obama-s-Transition-Challenge-1-320.jpg)
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Obama's Transition Challenge
- 1. The Transition Challenge From Online Campaigning to Governing Online, and Back Again Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol
- 2. Still it changes Across US, Europe, Australia, and Japan, 279.5 million people use email (August 2009) Up 21% since August 2008 301.5 million use social networks (August 2009) Up 31% since August 2008 Email use may be on the rise, but it is falling further behind social networks everyday.
- 3. Not just more channels Explosion in use of social networks means constituents not only use more channels to communicate, but Many have shifted away from email altogether, and Communication on social networks is a whole new ballgame…
- 4. Dimensions of digital communication strategy Social Networks & Social Media (Grassroots & Grasstops) Transactional Websites (Information Exchange, Donations, & Action) Email Lists & Brochure Websites (Broadcast & Narrowcast) Audience Interacts with Each Other Audience Interacts with Campaign, Organization, or Government Audience Interacts with Information All-way Communication Two-way Communication One-way Communication Community Action Information 3-D 2-D 1-D
- 5. The audience has power
- 6. Obama then: campaign & transition Campaign: Obama met power of audience & embraced it Obama’s Facebook application Obama’s loyal opposition: Get FISA Right Obama’s iPhone application When Obama enters the White House, he faces unexpected challenges Old computers that could not run social websotes and applications Old rules that barred use of and access to social web Old culture that resisted change
- 7. Obama now: governing Obama begins creating a transparent government Data.gov and Recovery.gov pull back curtains Many challenges remain Department of Defense is a mess Data does not tell the whole story Obama connects the White House to the people Digital townhalls and what the people want to ask Mass collaboration on policy formation Obama keeps the campaign going, or tries to. Obama for America becomes Organizing for America
- 8. Expect the unexpected – what’s next? Blogs were suppose to be personal online diaries MeetUp was designed to support chihuahua clubs Facebook was designed for socializing students YouTube was a place for sharing fun videos iPhone did not exist at beginning of 2008 campaign Twitter was a tool to tell world about breakfast
- 9. Obama campaign tried everything Here There and Everywhere
- 10. Challenges of transparent & connected government Making government transparent Government data must be usable, useful, and used Permanent citations for online government documents Open standards Story behind the data Connecting the government to the people Townhalls – The people ask questions Collaboration – The people help make policy Ratification – The people set policy Advocating for policy From inside government From outside the government (parties, PACs, & interest groups)
- 11. The Transition Challenge From Online Campaigning to Governing Online, and Back Again Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol