Digital_Marketing_Presentation 2.pptx easy way to make money online
- 1. DIGITAL MARKETING: THE CORNERSTONE OF MODERN BUSINESS STRATEGIES AN OVERVIEW OF ESSENTIALS AND FUTURE TRENDS AUTHOR : MOHIT BHADANGE
- 2. WHAT IS DIGITAL MARKETING? • • Utilizes digital channels like social media, search engines, email, and websites. • • Offers measurable, data-driven insights. • • Key tactics: SEO, PPC, content marketing, influencer collaborations.
- 3. IMPORTANCE OF DIGITAL MARKETING • • Integral to daily life with two-thirds of the world online. • • Offers global reach and scalability. • • Provides actionable insights through analytics tools.
- 4. KEY COMPONENTS OF DIGITAL MARKETING (1/2) • 1. Search Engine Optimization (SEO): • • Boosts visibility on search engine results. • 2. Content Marketing: • • Builds trust and authority with meaningful content.
- 5. KEY COMPONENTS OF DIGITAL MARKETING (2/2) • 3. Social Media Marketing: • • Drives engagement and loyalty via platforms like Facebook and Instagram. • 4. Email Marketing: • • Personalized campaigns nurture leads and boost sales. • 5. Pay-Per-Click Advertising (PPC): • • Immediate traffic generation with targeted ads.
- 6. HOW TO GET STARTED WITH DIGITAL MARKETING • 1. Define your goals. • 2. Know your audience through market research. • 3. Choose the right channels for your business. • 4. Create a content plan for consistency and quality. • 5. Monitor and optimize using data insights.
- 7. THE FUTURE OF DIGITAL MARKETING • • AI, VR, and AR will revolutionize audience engagement. • • Voice search optimization and personalization will gain prominence. • • Stay ahead by adapting to emerging trends.