DigitalStrategy_2015

INDONESIA’s**
DIGITAL*MARKETING*
By*Utet*Siregar***
For*erafone.com*
*
I

73*million**
ONLINE&POPULATION&in&
Source: eMarketer, 2013

59*
73*
83*
95*
2012* 2013* 2014* 2015*
INTERNET USERIn*Millions*
Source: : APJII, Profil Internet Indonesia, 2015 *

DEMOGRAPHIC
52% 48%
Source: : APJII, Profil Internet Indonesia, 2013 *
Urban 55% Rural 45%
15 – 24 yo 31%
25 – 34 yo 27%
35 – 44 yo 20%
45 – 54 yo 12%
+50 yo 10%
DIGITAL IMMIGRANT
Older generation knew internet when they
were an adult.
Need to learn and adapt
DIGITAL NATIVE
Younger generation born and living in the
internet era
They tend to make trends in cyber

Women are More Likely to Visit Family, Home, and Retail Sites;
Men Gravitate Towards Sports, Auto, and Technology
Source: Comscore Media Metrix, 2013

INDONESIA MEDIA
CONSUMPTION
NEWSPAPER
RADIO
43,5
8,717,4
INTERNET
30,4
INTERNET USER IS
DOMINATED
By YOUNGER
GENERATION
15 – 40 years
Source: Nielsen, eMarketer, 2012

DIGITAL
MARKETING
70%
TRADITIONAL
MARKETING
30%
Traffic To
MASTER WEBSITE
•  SEO/SEM/PPC*
•  Ads*
•  Blogs*
•  Socials*
•  Email*
•  Mobile*Website*
•  Print*Ads*
•  TV/Radio*
•  Event*
THE MARKETING MIX
Awareness*
Interest*
Desire*
AcTon*

DIGITAL*MARKETING*STRATEGY*
AVract*
•  Drive*traﬃc*
to*website*
Engage*
•  InteracTon*
with*brand*/*
product*
Convert*
•  Turn*leads*
into*sales*
Inspire*
•  Promote*&*
MoneTze*
Prospect* visitor* leads* customers*

DIGITAL MARKETING’s KEY 2015
MOBILE*
ﬁrst*!*
75%*buyer*Click*“NaTve*Adv”**
than*Display*Adv**
Search*is*more*
*conversaTonal*
&*Personal*
Social*Media**
Impact’s*SEO*
Local*Presence*
And*consistent*UNAP’s*
Important*
Schema*&**
SemanTc*Search*

MarkeTng*Strategy*
SOCIAL& Erafone.com& Bhinneka.com&
FB* 40K* 507K*
TwiVer* 27.8K* 1.8K*
Instagra
m*
d* AcTve*
G+* Erafone*by*store* AcTve*
Line* d* AcTve*
•  Need$Improve$to$Conversa0onal$&$Personal$
•  More$Informa0on$about$Brand,$Beneﬁt$Product$$
Social*Media*is*the*most*important*factor*of*
*SEO*today,*especially*in*Indonesia**

MarkeTng*Strategy*
Keywords**
The*key*factor*to*conversion*
*
KeyWords*Research*
Maximize*Google*AnalyTc*
Google*SEM*
*GoogleAds*
*GoogleDisplay*Network*
*GoogleDinamicAds*
*

MarkeTng*Strategy*
Website*Backlink*
*
Directed*to*your*website,*the*number*of*
backlinks* are* the* indicaTon* of* the*
popularity*of*the*website.*
*
Important* for* SEO,* search* engine* will*
calculate* the* relevance* of* a* site* to* a*
keyword*

Open*
AplicaTon*
That*
Person*
Create*
Somethin
g**
That*
Person*
Share*
what*they*
Create*
It*appears*
in*Social*
Media*
Friends*
view*and*
click*
Friends*
Get*the*
aplicaTon*
MarkeTng*Strategy*
Viral*Flow*
GOING*VIRAL*
*
How*to*make*the*best*online*
shopping*applicaTon*and*change*
the*Indonesian*shopping*habit?*
Factor*of*GOING*VIRAL*
* Useful*
Rewarding*
Transparency*
AcTvity*
Eﬀortless*

MarkeTng*Strategy*
Database*MarkeTng**
Gekng*the*word*around*fast*
*
*
EMAIL*BLAST*
SMS*BLAST**

Digital*MarkeTng*Overview*
*
Non&Paid&Campaign&&
Banner*trading,*
PromoTons*
Social*Media**
(FB*Fan*Page,*Instagram,*TwiVer)**
*
Paid&Campaign&
Google*Adwords,**
Google*Display*Network,**
Youtube*etc*
Affiliate&
Working*with*affiliate*planorm*
which*will*lead*a*beVer*
conversion.*Publisher*includes**
bloggers*and*media*
Partnerships&
Have*a*relaTonship*with*numerous*
local*Market*Place,*Gadget*
community,*Banks*and*
telecommunicaTon*company,*or*
other*company*with*huge*database*
Get&Viral&
With*Research*and*Development*
team,*bringing*the*best*ideas*of*
markeTng*and*development*to*
get*the*ideal*app*
AnalyDcs&
A/B*test*with*all*campaign*and*
content,*set*the*most*efficient*
way*to*get*conversions.*

DigitalStrategy_2015

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