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Indonesia has a large online population, with 73 million people online in 2013. Internet usage has grown significantly in recent years, with over 90 million internet users projected for 2015. The online demographic is young, with over half of all internet users between the ages of 12-34. Social media usage is also widespread, with over 95% of internet users on social networks like Facebook. Mobile internet and smartphone usage is growing rapidly. Online shopping and digital payments are also increasing, though cash on delivery remains popular. Overall, Indonesia has a sizable and rapidly growing digital population that is highly engaged with social media.
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- 2. FEEL FREE TO WATCH! These are some digital datas I collect from various source: ComScore, We Are Social, APJII, BBG & Galup, Rakuten, Veritrans & Dailysocial, etc
- 3. ONLINE POPULATION in INDONESIA 73 MILLION 73 JUTA Source: eMarketer, 2013
- 4. INTERNET USER *in millions 93,4 83,6 72,7 59,6 2012 2013 Source: eMarketer, 2013 2014 2015 DID YOU KNOW?
- 5. DEMOGRAPHIC female male 48,4 51,5 Source: : APJII, Profil Internet Indonesia, Des 2012
- 7. DEMOGRAPHIC by AGE 3,1 % DID YOU KNOW? 6% 9,1 % DIGITAL IMMIGRANT 10,1 % 10,9 % This older generation knew internet when they were an adult. Need to learn and adapt 11,8 % 14,2 % 11,6 % DIGITAL NATIVE This younger generation born and living in the internet era. They tend to make trends in cyber 10,9 % 9,9 % Source: : APJII, Profil Internet Indonesia, Des 2012
- 8. DEMOGRAPHIC by AGE 3,1 % DID YOU KNOW? 6% 9,1 % 10,1 % 10,9 % INTERNET USER IS DOMINATED By YOUNGER GENERATION 12 – 34 years old (58,4 %) 11,8 % 14,2 % 11,6 % 10,9 % 9,9 % Source: : APJII, Profil Internet Indonesia, Des 2012
- 9. ONLINE AUDIENCE in INDONESIA Source: Comscore Media Metrix, 2013
- 10. DEMOGRAPHIC by AGE 11,8 % 14,2 % 19 % 27 % 43 % EMERGING INTERNET MARKET ARE VERY YOUNG UNDER 35 yo Source: Comscore Media Metrix, 2013
- 11. Globally, Women are More Likely to Visit Family, Home, and Retail Sites; Men Gravitate Towards Sports, Auto, and Technology EMERGING INTERNET MARKET ARE VERY YOUNG. UNDER 35 yo Source: Comscore Media Metrix, 2013
- 13. SOCIAL NETWORKING by percent 95,7 PERCENT 47,6 PERCENT 37,6 29,4 PERCENT PERCENT Source: BBG & Galup, Oct 2012
- 14. SOCIAL MEDIA USE 98 ANY SOCIAL NETWORK 79 FACEBOOK 59 TWITTER INSTAGRAM Source: We Are Social SG JAN 2014 80 41 GOOGLE+ LINKEDIN 93 33 15 39 32 12 74 OWN AN ACCOUNT USED in THE PAST MONTH
- 15. SOCIAL INDICATORS SOCIAL MEDIA PENETRATION as A PERCENTAGE of THE TOTAL POPULTION 15 AVERAGE TIME SOCIAL MEDIA USERS SPEND EACH DAY PERCENTAGE of MOBILE USERS USING SOCIAL MEDIA APPS on THEIR HOME 2H54M 74 PERCENTAGE of MOBILE USERS USING LOCATIONBASED SERVICES 32
- 16. TOP CITIES TWITTER 2,4 JAKARTA 2,3 TOKYO 2,0 LONDON 1,9 SAO PAOLO 1,8 NEW YORK 1,3 BANDUNG 1,1 PARIS LOS ANGELES CHICAGO RIYADH 0,9 0,9 0,8 Source: Social Bakers,Forbes
- 17. INDONESIA is 4th LARGEST FACEBOOK POPULATION IN THE WORLD 20 MILLION MORE USERS THAN THE UK Source: wikipedia 2013, Alexis Gravel
- 18. 70 FACEBOOK USERS in INDONESIA are UNDER 25 YO
- 20. 385 TWEETS SENT per DAY are Source: SEMIOCAST, JUL 2013
- 21. LINKEDIN in INDONESIA 11,01 #3 PENETRATION of ONLINE POPULATION FASTEST GROWING POPULATION 2.614.214 TOTAL LINKEDIN USERS RANK 18 Socialbakers (Global,2014) 3 INDUSTRY OIL & ENERGY, TELECOMMUNICATION, TI & SERVICE Source: Linkedin 2012, Socialbakers 2013
- 22. 46 USER at the AGE 15-24 IS WEB VIDEO SEARCHING Source: ComScore Video Metrix 2012
- 23. ALMOST HALF OF USERS ONLINE WHO WATCH VIDEO ARE 15-24 yo IN INDONESIA Source: ComScore Video Metrix 2012
- 24. 18 MINUTES TIME ON SITE PER SESSION Source: Youtube, 2013
- 25. 900.000 HOURS OF VIDEO VIEWED/DAY Source: Youtube, 2013
- 26. NEWS READING Minutes Spent per visitor on News/information category: WORLD-WIDE VIETNAM INDONESIA SINGAPORE Source: Comscore Media Metrix, 2013 69,7 194,8 75,9 55,7
- 28. THE BIG PLAYER in INDONESIA 1 DETIK.COM 2 KOMPAS.COM 3 4 5 VIVA.CO.ID TRIBUNNEWS.COM MERDEKA.COM 6KAPANLAGI.COM 7OKEZONE.COM 8 9 LIPUTAN6.COM TEMPO.CO 10 BOLA.NET Source: ALEXA.com Jan 2014
- 30. BLOG 800-900 Articles per day (Dec’2013) 223.020 Members (Jan’ 2014) 982.918 Total Published Content Dec’2013 JAN’2014 18.588 posts 230.156 Total Facebook likes 292.521 Twitter follower RANK 29 Alexa.com (Jan’2014) Source: Kompasiana TEAM
- 31. HIGHLIGHT on ONLINE PURCHASE 7,4* 5,9 3,1 4,6 10% digital buyers in Indonesia percentage of Internet user * In millions 9% 6,7% 2012 8% 2013 2014 2015 Source: eMarketer Jan 2013
- 32. MOST USED E-COMMERCE SITES 50 FACEBOOK 49,2 KASKUS 19,5 GROUPON 13,6 TOKOBAGUS LIVINGSOCIAL AMAZON 8,9 8,5 Source: Veritrans & Dailysocial, 2012
- 33. 11 ONLINE CONSUMER is GROWING in INDONESIA Source: Survei Index E-Commerce, Rakuten 2013
- 34. USD239 or IDR 2,3 MILLION THE AVERAGE MONEY SPENT in INDONESIA Source: Survei Index E-Commerce, Rakuten 2013
- 35. 54,1 USE SMARTPHONES TO SHOP ONLINE (in past 3 months) Source: Mastercard’s Index for 2012
- 36. INDONESIAN LIKES TO.. 78 SHARE PRODUCT VIA SOCIAL MEDIA 14 ONLINE SHOPPING BY HP/TABLET/GADGET 28 SHOPPERS STILL BUY ON STORE/OFFLINE Source: Survei Index E-Commerce, Rakuten 2013
- 37. MOST BOUGHT PRODUCT female IN PERCENT male CLOTHING 71,1 2,1 8,7 3,8 11,1 2,2 5,0 39,1 TICKET FOR TRIP/SHOW 39,1 NOTEBOOK 39,1 11 BOOKS ELECTRONIC GADGET SHOES 0,3 COSMETIC 0,8 BOOKING 4,8 39,1 HANDPHONE BAGS 5,2 39,1 TOYS 9,0 8,8 0,3 4,7 4,6 Source: APJII 2012
- 38. PAYMENT ONLINE 70 BANK TRANSFER 41 KLIK BCA 30 CREDIT CARD 24 CASH on DELIVERY MANDIRI INTERNET 15 Source: Source: Veritrans & APJII Dailysocial 2012
- 39. 5 HOURS 27 MINUTES AVERAGE TIME THAT INTERNET USER SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP Source: We Are Social SG JAN 2014
- 40. 14% MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION Source: We Are Social SG JAN 2014
- 41. 2 HOURS 30 MINUTES AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY Source: We Are Social SG JAN 2014
- 42. 23 SMARTPHONE 77 FEATURE PHONE Source: Nielsen, Sept 2013
- 43. Source: We Are Social SG JAN 2014
- 44. Source: We Are Social SG JAN 2014
- 45. Source: We Are Social SG JAN 2014
- 46. Source: We Are Social SG JAN 2014
- 47. QUESTIONS?
- 48. THANK YOU Seno Pramuadji Digital Creative & Social Media Enthusiast Twitter: @seno_pramuadji www.about.me/senopramuadji