Discovery	
  or	
  Displacement?	
  

A	
  Large	
  Scale	
  Longitudinal	
  Study	
  of	
  the	
  
Effect	
  of	
  Discovery	
  Systems	
  on	
  Online	
  
Journal	
  Usage	
  
Charleston	
  Conference	
  
November	
  7,	
  2013	
  
Michael	
  Levine-­‐Clark,	
  University	
  of	
  Denver	
  
John	
  McDonald,	
  University	
  of	
  Southern	
  California	
  
Jason	
  Price,	
  SCELC	
  ConsorJum	
  
“…a steep increase in full text
downloads and link resolver click‐
throughs suggests Summon had a
dramatic impact on user behavior and
the use of library collections during
this time period.”
The Impact of Web-scale Discovery on the Use of a
Library Collection
Doug Way (2010) http://scholarworks.gvsu.edu/
library_sp/9/
Vendor	
  marke5ng	
  

h"p://www.oclc.org/partnerships/econtent/solu4ons.en.html	
  
Does implementation of a discovery 
service impact journal usage?
Discovery or Displacement?: A Large Scale Longitudinal Study of the Effect of Discovery Systems on Online Journal Usage
Web-­‐scale	
  discovery	
  services	
  
•  Single	
  source	
  for	
  
finding	
  informaJon	
  
–  Books	
  
–  ArJcles	
  
–  Local	
  content	
  

•  Metadata	
  and/or	
  full	
  
text	
  
•  Content	
  is	
  pre-­‐indexed	
  
and/or	
  pre-­‐harvested	
  
•  Single	
  fast	
  search	
  
	
  

ILS	
  
Publisher	
  
Metadata	
  
MLA	
  
Bibliography	
  
InsJtuJonal	
  
Repository	
  

HathiTrust	
  

Discovery	
  Service	
  
An	
  assump5on	
  
•  At	
  any	
  given	
  insJtuJon,	
  given	
  a	
  relaJvely	
  
stable	
  user	
  base,	
  the	
  total	
  search	
  effort	
  will	
  
remain	
  roughly	
  the	
  same.	
  
–  X	
  students	
  will	
  have	
  Y	
  assignments	
  and	
  Z	
  hours	
  
per	
  day	
  to	
  search	
  
–  X	
  faculty	
  will	
  publish	
  Y	
  papers	
  and	
  have	
  Z	
  hours	
  
per	
  day	
  to	
  search	
  
Discovery	
  services	
  
§  Will	
  take	
  up	
  an	
  increasing	
  amount	
  of	
  a	
  finite	
  
Jme	
  for	
  searching	
  
§  Will	
  draw	
  users	
  from	
  other	
  (more	
  or	
  less	
  
efficient)	
  search	
  tools	
  
§  Will	
  alter	
  the	
  overall	
  producJvity	
  of	
  searches	
  
(users	
  will	
  find	
  more	
  or	
  less)	
  
§  Will	
  alter	
  the	
  overall	
  efficiency	
  of	
  users	
  (users	
  
will	
  access	
  more	
  or	
  less	
  full-­‐text)	
  
Prior	
  studies	
  
•  Some	
  studies	
  have	
  indicated	
  substanJal	
  
increases	
  in	
  usage	
  a]er	
  Discovery	
  
implementaJon	
  
–  DescripJve	
  staJsJcs	
  only	
  
–  Single	
  insJtuJon	
  studies	
  only	
  

•  Some	
  publishers	
  report	
  decreased	
  usage	
  of	
  
content	
  
–  Anecdotal,	
  may	
  affect	
  some	
  and	
  not	
  others	
  
Data	
  collec5on	
  
•  List	
  of	
  libraries	
  with	
  discovery	
  services	
  
> Searched	
  on	
  lib-­‐web-­‐cats	
  

•  Surveyed	
  Libraries	
  
> Discovery	
  service	
  Implemented	
  
> ImplementaJon	
  Date	
  (month/year)	
  
> Search	
  box	
  locaJon	
  
> MarkeJng	
  effort	
  

•  149	
  Libraries	
  Gave	
  Approval	
  
> 24	
  libraries	
  selected	
  for	
  this	
  phase	
  
> 6	
  for	
  each	
  of	
  the	
  4	
  major	
  discovery	
  services	
  
Library	
  demographics	
  
•  20	
  US,	
  1	
  each	
  from	
  UK,	
  AUS,	
  NZ,	
  CA	
  
•  10	
  ARL	
  Libraries	
  included	
  
•  WorldCat	
  book	
  holdings	
  
> Average:	
  1,114,193	
  
> Median:	
  1,044,153	
  
> High:	
  2,665,796	
  
> Low:	
  298,365	
  

•  ImplementaJon	
  dates:	
  	
  
> 2010	
  (3),	
  2011	
  (19),	
  2012	
  (2)	
  
Discovery or Displacement?: A Large Scale Longitudinal Study of the Effect of Discovery Systems on Online Journal Usage
Dataset	
  
•  24	
  Libraries	
  
•  4	
  Discovery	
  services	
  
•  6	
  Publishers	
  
•  9,206	
  Journals	
  
•  159,278	
  ObservaJons	
  
•  141,048	
  Usable	
  ObservaJons	
  
	
  
Methodology	
  
Compared	
  COUNTER	
  JR1	
  total	
  full	
  text	
  arJcle	
  views	
  for	
  the	
  

	
  
	
  
	
  
	
  	
  	
  
	
  

Included	
  implementaJon	
  month	
  in	
  Year	
  1	
  to	
  ensure	
  that	
  
both	
  periods	
  included	
  an	
  enJre	
  academic	
  year	
  

End	
  

Year	
  2	
  

May	
  2012	
  

Year	
  1	
  

ImplementaJon	
  
May	
  2011	
  

Start	
   June	
  2010	
  

12	
  months	
  before	
  vs	
  12	
  months	
  a]er	
  implementaJon	
  date	
  
Collec5ons	
  notes	
  

	
  
	
  
	
  
	
  	
  	
  
	
  

o  Excluded	
  journals	
  that	
  did	
  not	
  have	
  24	
  
months	
  of	
  COUNTER	
  reporJng	
  
o  Limited	
  ability	
  to	
  control	
  for	
  changes	
  in	
  
aggregator,	
  backfile	
  access,	
  or	
  expanded	
  
holdings	
  
o  Outliers	
  removed	
  from	
  analysis	
  
Discovery or Displacement?: A Large Scale Longitudinal Study of the Effect of Discovery Systems on Online Journal Usage
Discovery or Displacement?: A Large Scale Longitudinal Study of the Effect of Discovery Systems on Online Journal Usage
Discovery or Displacement?: A Large Scale Longitudinal Study of the Effect of Discovery Systems on Online Journal Usage
Discovery or Displacement?: A Large Scale Longitudinal Study of the Effect of Discovery Systems on Online Journal Usage
Discovery or Displacement?: A Large Scale Longitudinal Study of the Effect of Discovery Systems on Online Journal Usage
Discovery or Displacement?: A Large Scale Longitudinal Study of the Effect of Discovery Systems on Online Journal Usage
General	
  trends	
  
•  VariaJon	
  by	
  insJtuJon	
  within	
  each	
  
discovery	
  service	
  
•  VariaJon	
  by	
  publisher	
  within	
  each	
  
discovery	
  service	
  
•  Some	
  publishers	
  saw	
  overall	
  net	
  
increase,	
  while	
  some	
  experienced	
  a	
  
decrease	
  in	
  usage	
  
Discovery or Displacement?: A Large Scale Longitudinal Study of the Effect of Discovery Systems on Online Journal Usage
Goals of our inferential statistics
Determine whether observed differences are
significant or resulted from chance effects
Determine which of the three factors
(i.e. library, publisher, discovery service)
contribute to determining differences in
usage change at the journal level
Start with an exploratory analysis and end with
a comprehensive model
ANOVA - Analyzing the data
Observation

=

Fit

+ Residual

Change
In = Library x + Publisher y + Disc Svc z + Residual Err
usage
+17

= (+2)

+

(-3)

+ (+10)

+

(+8)

After Cobb 2003 Introduction to design and analysis of experiments. Fig 3.1
ANOVA – F Ratio
Tests whether the means for levels within a
factor are distinguishable from each other
Average variability due to the factor
F-ratio = --------------------------------------------------Average variability due to chance error
So, when F ≈ 1, means are not distinguishable,
when F is > 1, there are real differences among
some means
Does usage change vary across libraries?

Overall Average = 8.5

Institution (sorted by Mean Change)
Does usage change vary across libraries?

Overall Average = 8.5

Institution (sorted by Mean Change)
Does usage change vary across publishers?

Overall Average = 8.9

Publisher (sorted by Mean Change)
Does usage change vary across discovery services?

Overall Average = 8.9
Does the affect of discovery service differ across publishers?
Does the affect of discovery service differ across publishers?

Publishers (distinguished by color)
Do the discovery service means differ in the 2 way model?

15.0
12.3
4.5

3.7

Publishers (distinguished by color)
15.0
12.3
4.5

3.7

Publishers (distinguished by color)
Do publisher means differ significantly in the two way model?

23.8

6.8-9.5

-3.9

Publishers (distinguished by color)
Do publisher means differ significantly in the two way model?

23.8

6.8-9.5

-3.9

Publishers (distinguished by color)
Does the affect of discovery service differ across publishers?

Publishers (distinguished by color)
Publishers (distinguished by color)
Full Model –
including disc srvc, publisher, and library
ANOVA Model including all three factors
Results - Can we detect differences between
Discovery Services, Publishers, and/or
Libraries and/or their interactions?
Discovery Service – Yes
Publisher – No
Library – Yes
Differential discovery service effect by
publisher – Yes
Differential library effect by publisher -- Yes
Interpreta5ons	
  &	
  Conclusions	
  
> 
> 
> 

> 
> 

Analyzing	
  usage	
  is	
  a	
  complex	
  task	
  
No	
  discovery	
  service	
  increased	
  or	
  decreased	
  
usage	
  across	
  all	
  libraries	
  and/or	
  all	
  publishers	
  
Discovery	
  service	
  and	
  publisher	
  as	
  variables	
  on	
  
their	
  own	
  were	
  significant	
  predictors	
  of	
  usage	
  
change	
  
InteracJon	
  of	
  Discovery	
  service	
  &	
  Publisher	
  was	
  
significant	
  
Some	
  control	
  needed	
  for	
  no	
  discovery	
  service	
  
and	
  for	
  size	
  of	
  insJtuJon.	
  
A	
  plethora	
  of	
  pending	
  possible	
  pursuits	
  
•  Design	
  &	
  test	
  for	
  effects	
  of:	
  	
  
– 
– 
– 
– 
– 
– 

Aggregator	
  full	
  text	
  availability	
  
InsJtuJon	
  Size	
  /	
  Enrollment	
  Profile	
  
Publisher	
  Size	
  
	
  	
  
Journal	
  Subject	
  
Overall	
  usage	
  trends	
  (Requires	
  Disc	
  Srvc	
  ‘control’)	
  
ConfiguraJon	
  opJons	
  in	
  Discovery	
  services	
  

•  Follow-­‐up	
  presenta5on	
  at	
  UKSG	
  (April	
  2014)	
  
–  Including	
  Control	
  group	
  &	
  AddiJonal	
  libraries	
  
–  Add	
  AddiJonal	
  variables	
  &	
  further	
  analysis	
  
Ques5ons	
  

michael.levine-­‐clark@du.edu	
  |	
  johndmcd@usc.edu	
  |	
  jason@scelc.org	
  	
  

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Discovery or Displacement?: A Large Scale Longitudinal Study of the Effect of Discovery Systems on Online Journal Usage

  • 1. Discovery  or  Displacement?   A  Large  Scale  Longitudinal  Study  of  the   Effect  of  Discovery  Systems  on  Online   Journal  Usage   Charleston  Conference   November  7,  2013   Michael  Levine-­‐Clark,  University  of  Denver   John  McDonald,  University  of  Southern  California   Jason  Price,  SCELC  ConsorJum  
  • 2. “…a steep increase in full text downloads and link resolver click‐ throughs suggests Summon had a dramatic impact on user behavior and the use of library collections during this time period.” The Impact of Web-scale Discovery on the Use of a Library Collection Doug Way (2010) http://scholarworks.gvsu.edu/ library_sp/9/
  • 6. Web-­‐scale  discovery  services   •  Single  source  for   finding  informaJon   –  Books   –  ArJcles   –  Local  content   •  Metadata  and/or  full   text   •  Content  is  pre-­‐indexed   and/or  pre-­‐harvested   •  Single  fast  search     ILS   Publisher   Metadata   MLA   Bibliography   InsJtuJonal   Repository   HathiTrust   Discovery  Service  
  • 7. An  assump5on   •  At  any  given  insJtuJon,  given  a  relaJvely   stable  user  base,  the  total  search  effort  will   remain  roughly  the  same.   –  X  students  will  have  Y  assignments  and  Z  hours   per  day  to  search   –  X  faculty  will  publish  Y  papers  and  have  Z  hours   per  day  to  search  
  • 8. Discovery  services   §  Will  take  up  an  increasing  amount  of  a  finite   Jme  for  searching   §  Will  draw  users  from  other  (more  or  less   efficient)  search  tools   §  Will  alter  the  overall  producJvity  of  searches   (users  will  find  more  or  less)   §  Will  alter  the  overall  efficiency  of  users  (users   will  access  more  or  less  full-­‐text)  
  • 9. Prior  studies   •  Some  studies  have  indicated  substanJal   increases  in  usage  a]er  Discovery   implementaJon   –  DescripJve  staJsJcs  only   –  Single  insJtuJon  studies  only   •  Some  publishers  report  decreased  usage  of   content   –  Anecdotal,  may  affect  some  and  not  others  
  • 10. Data  collec5on   •  List  of  libraries  with  discovery  services   > Searched  on  lib-­‐web-­‐cats   •  Surveyed  Libraries   > Discovery  service  Implemented   > ImplementaJon  Date  (month/year)   > Search  box  locaJon   > MarkeJng  effort   •  149  Libraries  Gave  Approval   > 24  libraries  selected  for  this  phase   > 6  for  each  of  the  4  major  discovery  services  
  • 11. Library  demographics   •  20  US,  1  each  from  UK,  AUS,  NZ,  CA   •  10  ARL  Libraries  included   •  WorldCat  book  holdings   > Average:  1,114,193   > Median:  1,044,153   > High:  2,665,796   > Low:  298,365   •  ImplementaJon  dates:     > 2010  (3),  2011  (19),  2012  (2)  
  • 13. Dataset   •  24  Libraries   •  4  Discovery  services   •  6  Publishers   •  9,206  Journals   •  159,278  ObservaJons   •  141,048  Usable  ObservaJons    
  • 14. Methodology   Compared  COUNTER  JR1  total  full  text  arJcle  views  for  the                 Included  implementaJon  month  in  Year  1  to  ensure  that   both  periods  included  an  enJre  academic  year   End   Year  2   May  2012   Year  1   ImplementaJon   May  2011   Start   June  2010   12  months  before  vs  12  months  a]er  implementaJon  date  
  • 15. Collec5ons  notes                 o  Excluded  journals  that  did  not  have  24   months  of  COUNTER  reporJng   o  Limited  ability  to  control  for  changes  in   aggregator,  backfile  access,  or  expanded   holdings   o  Outliers  removed  from  analysis  
  • 22. General  trends   •  VariaJon  by  insJtuJon  within  each   discovery  service   •  VariaJon  by  publisher  within  each   discovery  service   •  Some  publishers  saw  overall  net   increase,  while  some  experienced  a   decrease  in  usage  
  • 24. Goals of our inferential statistics Determine whether observed differences are significant or resulted from chance effects Determine which of the three factors (i.e. library, publisher, discovery service) contribute to determining differences in usage change at the journal level Start with an exploratory analysis and end with a comprehensive model
  • 25. ANOVA - Analyzing the data Observation = Fit + Residual Change In = Library x + Publisher y + Disc Svc z + Residual Err usage +17 = (+2) + (-3) + (+10) + (+8) After Cobb 2003 Introduction to design and analysis of experiments. Fig 3.1
  • 26. ANOVA – F Ratio Tests whether the means for levels within a factor are distinguishable from each other Average variability due to the factor F-ratio = --------------------------------------------------Average variability due to chance error So, when F ≈ 1, means are not distinguishable, when F is > 1, there are real differences among some means
  • 27. Does usage change vary across libraries? Overall Average = 8.5 Institution (sorted by Mean Change)
  • 28. Does usage change vary across libraries? Overall Average = 8.5 Institution (sorted by Mean Change)
  • 29. Does usage change vary across publishers? Overall Average = 8.9 Publisher (sorted by Mean Change)
  • 30. Does usage change vary across discovery services? Overall Average = 8.9
  • 31. Does the affect of discovery service differ across publishers?
  • 32. Does the affect of discovery service differ across publishers? Publishers (distinguished by color)
  • 33. Do the discovery service means differ in the 2 way model? 15.0 12.3 4.5 3.7 Publishers (distinguished by color)
  • 35. Do publisher means differ significantly in the two way model? 23.8 6.8-9.5 -3.9 Publishers (distinguished by color)
  • 36. Do publisher means differ significantly in the two way model? 23.8 6.8-9.5 -3.9 Publishers (distinguished by color)
  • 37. Does the affect of discovery service differ across publishers? Publishers (distinguished by color)
  • 39. Full Model – including disc srvc, publisher, and library
  • 40. ANOVA Model including all three factors
  • 41. Results - Can we detect differences between Discovery Services, Publishers, and/or Libraries and/or their interactions? Discovery Service – Yes Publisher – No Library – Yes Differential discovery service effect by publisher – Yes Differential library effect by publisher -- Yes
  • 42. Interpreta5ons  &  Conclusions   >  >  >  >  >  Analyzing  usage  is  a  complex  task   No  discovery  service  increased  or  decreased   usage  across  all  libraries  and/or  all  publishers   Discovery  service  and  publisher  as  variables  on   their  own  were  significant  predictors  of  usage   change   InteracJon  of  Discovery  service  &  Publisher  was   significant   Some  control  needed  for  no  discovery  service   and  for  size  of  insJtuJon.  
  • 43. A  plethora  of  pending  possible  pursuits   •  Design  &  test  for  effects  of:     –  –  –  –  –  –  Aggregator  full  text  availability   InsJtuJon  Size  /  Enrollment  Profile   Publisher  Size       Journal  Subject   Overall  usage  trends  (Requires  Disc  Srvc  ‘control’)   ConfiguraJon  opJons  in  Discovery  services   •  Follow-­‐up  presenta5on  at  UKSG  (April  2014)   –  Including  Control  group  &  AddiJonal  libraries   –  Add  AddiJonal  variables  &  further  analysis  
  • 44. Ques5ons   michael.levine-­‐clark@du.edu  |  johndmcd@usc.edu  |  jason@scelc.org